The Authority on Software Selection

Talk to a Software Expert: (800) 918-2764

Talk to a Software Expert: (800) 918-2764

About Software Advice


What We Do

Software AdviceTM helps buyers choose the right software. As a trusted resource, our website offers detailed reviews, comparisons and research to assist organizations in finding products that best fit their current and future needs.

We have a team of software experts who conduct free telephone consultations with each buyer to shortlist systems best suited to their company’s specific requirements. Having a real conversation with our buyers allows us to fully understand their needs so we can match them with the right software vendors—eliminating weeks from the research process. Our software experts have advised more than 160,000 software buyers to date across various and niche software markets.

Headquartered in Austin, Texas, Software Advice employs a team of ~100, as well as an engineering team in Cordoba, Argentina. We’ve been named one of the fastest-growing private companies in the United States by Inc. Magazine, and one of Austin’s Top Workplaces by the Austin American-Statesman.

  • Software Buyers
    • Find the right software for your needs
    • Free consultation to shortlist top systems
    • Eliminate weeks of research
    • Avoid costly software mistakes
  • Talk to a Software Expert
  • Software Vendors
    • Access to high-quality leads
    • All buyers are verified by phone
    • Connect with buyers in niche markets
    • Pay-per-lead demand generation
  • Connect with Business Development
  • Job Seekers
  • Think you have what it takes to be a part of our growing team? Learn about our culture, benefits and unique Work Abroad program.
  • Visit our Careers Page
  • Website Publishers
  • Interested in hosting our reviews and buyer’s guides on your website? Monetize your traffic by becoming an affiliate partner.
  • Learn about our Partner Program
  • Contact
  • Can’t find us? Here is our location, map and additional contact information. Give us a shout.
  • Contact Us


Don Fornes

Don Fornes
Chief Executive Officer

Austin Merritt

Austin Merritt
Chief Operating Officer

Houston Neal

Houston Neal
Director, Marketing

Guillaume Boissiere

Guillaume Boissiere
Chief Technology Officer

Justin Neuenschwander

Justin Neuenschwander
Director, Analyst Team

Kelly Waldman

Kelly Waldman
Director, Analyst Team

Sarah England Burrell

Sarah England
Director, Client Success

Zach Rippstein

Zach Rippstein
Director, Advertising

Giving Back

We're fortunate to have great jobs at a great company, so we find ways to give back. To date, we've worked with organizations such as Coats For Kids, Capital Area Food Bank, HeartGift Austin and Austin Pets Alive.

Recently, our team raised over $25,000 to pay for life-saving heart surgery for Confidence, a five-year-old girl from Nigeria. She and her mother Mary spent six weeks living with our CEO and his family here in Austin. Confidence was able to receive the medical care she needed, at no cost, and headed home a healthy little girl.

  • Our team volunteering at the Capital Area Food Bank where we spent the day sorting donations, and assisting their clients.
  • confidence
    Supporting HeartGift Austin and Confidence to help raise funds for her life-saving heart surgery.
  • Hanging with Coats for Kids on distribution day after a successful coat drive.