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Digital Asset Management Software


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Workfront logo
 
Workfront (formerly AtTask) is a cloud-based project management solution that helps teams  to prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and... Read More
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Workfront (formerly AtTask) is a cloud-based project management solution that helps teams  to prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and... Read More
 
IntelligenceBank logo
 
IntelligenceBank offers a comprehensive approach to Content Management suitable for many companies. These web-based solutions are designed to be easy to use, and a free trial allows users to test drive the system.
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IntelligenceBank offers a comprehensive approach to Content Management suitable for many companies. These web-based solutions are designed to be easy to use, and a free trial allows users to test drive the system.
 
PolicyTech logo
 
PolicyTech is a policy and procedure management solution from NAVEX Global suitable for all industries including healthcare, financial services, manufacturing, retail, government, energy and law enforcement. PolicyTech offers tools... Read More
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PolicyTech is a policy and procedure management solution from NAVEX Global suitable for all industries including healthcare, financial services, manufacturing, retail, government, energy and law enforcement. PolicyTech offers tools... Read More
 
Asset Bank logo
 
Asset Bank is digital asset management software that can be deployed either on-premise or in the cloud. The solution is suitable for the needs of large organizations. Asset Bank enables users to share and manage all digital assets... Read More
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Asset Bank is digital asset management software that can be deployed either on-premise or in the cloud. The solution is suitable for the needs of large organizations. Asset Bank enables users to share and manage all digital assets... Read More
 
Apparound CPQ logo
 
Apparound CPQ provides a CPQ (configure price quote) module that helps sales teams create quotes without errors, engage customers in the sales meetings and simplify sales management. Apparound solution is designed to improve the speed... Read More
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Apparound CPQ provides a CPQ (configure price quote) module that helps sales teams create quotes without errors, engage customers in the sales meetings and simplify sales management. Apparound solution is designed to improve the speed... Read More

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Laserfiche logo
 
Laserfiche is a content management platform suitable for businesses of all sizes in industries such as accounting, construction, education, real estate, manufacturing and healthcare. It offers document scanning and data capture, search... Read More
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Laserfiche is a content management platform suitable for businesses of all sizes in industries such as accounting, construction, education, real estate, manufacturing and healthcare. It offers document scanning and data capture, search... Read More
 
Centralpoint logo
 
Centralpoint by Oxcyon is a content management solution that can be installed on-premise or accessed on the cloud from any mobile device with an internet connection. The modular applications can be deployed in a configuration that... Read More
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Centralpoint by Oxcyon is a content management solution that can be installed on-premise or accessed on the cloud from any mobile device with an internet connection. The modular applications can be deployed in a configuration that... Read More
 
DocStar Enterprise Content Management logo
 
DocStar Enterprise Content Management serves large and midsize businesses across all industries and provides tools to upload, store and share documents in a variety of formats. Cloud-based and on-premise versions of the software are... Read More
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DocStar Enterprise Content Management serves large and midsize businesses across all industries and provides tools to upload, store and share documents in a variety of formats. Cloud-based and on-premise versions of the software are... Read More
 
Microsoft SharePoint logo
 
Microsoft SharePoint is a popular option for businesses looking to better manage and analyze its data. A good fit for organizations that currently use Microsoft Dynamics products and store information using Microsoft SQL Server.
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Microsoft SharePoint is a popular option for businesses looking to better manage and analyze its data. A good fit for organizations that currently use Microsoft Dynamics products and store information using Microsoft SQL Server.
 
Drupal logo
 
Drupal is cloud-based open source content management system for content authoring and content publishing websites. The platform offers functionalities such as merchandising, content creation, reporting and content sharing. Drupal’s... Read More
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Drupal is cloud-based open source content management system for content authoring and content publishing websites. The platform offers functionalities such as merchandising, content creation, reporting and content sharing. Drupal’s... Read More

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Bynder logo
 
Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage,... Read More
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Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage,... Read More
 
Exact Macola logo
 
Exact Macola includes over 20 modules to assist with manufacturing, distribution and accounting, including PLM, AP/AR, MRP, MES and more. Additional EDI and e-commerce functionality is available from Exact.
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Exact Macola includes over 20 modules to assist with manufacturing, distribution and accounting, including PLM, AP/AR, MRP, MES and more. Additional EDI and e-commerce functionality is available from Exact.
 
Mi-Forms Software by Mi-Corporation logo
 
Mi-Forms by Mi-Corporation is a flexible, offline-capable mobile data capture technology. It has robust integration capabilities and is provided by a vendor with 15 years of experience in successful mobility projects. It works well... Read More
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Mi-Forms by Mi-Corporation is a flexible, offline-capable mobile data capture technology. It has robust integration capabilities and is provided by a vendor with 15 years of experience in successful mobility projects. It works well... Read More
 
Kentico logo
 
Kentico is a content management system (CMS), e-commerce and online marketing platform all in one. This product is deployed in the cloud and offers tiered solutions, including Kentico CMS Base, CMS Ultimate and an Enterprise Marketing... Read More
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Kentico is a content management system (CMS), e-commerce and online marketing platform all in one. This product is deployed in the cloud and offers tiered solutions, including Kentico CMS Base, CMS Ultimate and an Enterprise Marketing... Read More
 
SkySignature logo
 
SkySignature is a cloud-based content management (CMS) solution targeting small businesses. This software’s key feature is its digital signature tool. It also includes functionality for converting most file formats into PDFs. Users... Read More
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SkySignature is a cloud-based content management (CMS) solution targeting small businesses. This software’s key feature is its digital signature tool. It also includes functionality for converting most file formats into PDFs. Users... Read More

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kiteworks logo
 
Kiteworks by Accellion offers enterprise organizations a secure file sharing and collaboration solution that enables internal and external sharing of content without requiring a VPN. The software provides content connectors to Box,... Read More
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Kiteworks by Accellion offers enterprise organizations a secure file sharing and collaboration solution that enables internal and external sharing of content without requiring a VPN. The software provides content connectors to Box,... Read More
 
Private Media Channel logo
 
Private Media Channel by Niche Video Media is a secure video hosting service and platform. It helps companies manage, secure and distribute their online video assets and other multimedia or digital content. Private Media Channel is... Read More
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Private Media Channel by Niche Video Media is a secure video hosting service and platform. It helps companies manage, secure and distribute their online video assets and other multimedia or digital content. Private Media Channel is... Read More
 
Onehub logo
 
Onehub is a cloud-based document management system tool that helps users securely store and share their business files. It can be customized to meet users' specific requirements and custom branding needs. Users can drag-and-drop documents... Read More
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Onehub is a cloud-based document management system tool that helps users securely store and share their business files. It can be customized to meet users' specific requirements and custom branding needs. Users can drag-and-drop documents... Read More
 
Plytix PIM logo
 
Plytix PIM is a cloud-based digital asset management tool for small and midsize online retailers. Plytix PIM helps users create and manage digital product catalogs containing product images, information and multimedia. Users can upload... Read More
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Plytix PIM is a cloud-based digital asset management tool for small and midsize online retailers. Plytix PIM helps users create and manage digital product catalogs containing product images, information and multimedia. Users can upload... Read More
 
Templafy logo
 
Templafy is a cloud-based content management system suitable for all industries. It allows users to manage and update digital assets through a single interface and sends alerts when content is updated. Users can upload digital assets... Read More
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Templafy is a cloud-based content management system suitable for all industries. It allows users to manage and update digital assets through a single interface and sends alerts when content is updated. Users can upload digital assets... Read More
 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: July 22, 2017


As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.

If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, like images, videos, diagrams, audio recordings and graphs.

Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.

This, of course, requires that the companies manage them effectively. Managing images, video, audio and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they’re organized, secure, easy to retrieve and centrally available to anyone in the organization.

Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset’s lifecycle.

This buyer’s guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software. Here’s what we’ll cover:

What Is Digital Asset Management Software?
Common DAM Functionality
Benefits of Digital Asset Management Systems
How Is This Software Priced?

What Is Digital Asset Management Software?

Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files. These files include:

  • Photos
  • Videos
  • Audio files
  • Graphics
  • Presentations
  • Infographics
  • Diagrams

Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.

Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.

Sharing files externally with kiteworks

Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software and tools for media manipulation, such as Photoshop.

Common DAM Functionality

The four essential functions of a DAM are to:

  • Upload digital assets, sometimes called “ingesting”
  • Edit or manipulate assets
  • Define assets to increase searchability
  • Distribute and repurpose assets

The common capabilities of these systems facilitate those four key actions. These applications, modules and features include, but are not limited to:

Asset uploading This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP and IPTC standards.
Asset management Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on.
Dashboards A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets.
Search Search features help users find content through keywords, file types, upload dates, metadata or by using checkboxes to filter assets.
Asset sharing A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails and more.

Benefits of Digital Asset Management Systems

Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy:

Increases organization and speed. Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.

Simplifies collaboration and version control. Assets are all stored in the same central location and can be manipulated by multiple people. Users can review, approve or leave comments on assets, and version control keeps everyone working on the most up-to-date instance of an asset.

Protects your brand image. A DAM helps organizations protect assets with watermarking and copyright embedding. It also allows users to create press kits and digital images with embargo dates.

How Is This Software Priced?

DAM software has pricing models that are comparable to other types of content management software. Generally speaking, it can be purchased either through a subscription plan or with a perpetual license fee.

Subscription-based A monthly or annual fee is charged to use the system, typically based on the number of users who need access. Maintenance and updates are typically included; support and training may be an additional fee.
Perpetual license fee A one-time fee, either for a single user or a single computer installation. Other add-ons, such as updates, training or support, often come at a separate cost.

Additionally, DAM software is sold in two deployment options, including as an on-premise installation or as a cloud-deployed service. Both options have advantages and disadvantages; buyers are encouraged to carefully examine all options before making a decision.

 

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