We've helped hundreds of pharmacies choose the right pharmaceutical CRM software to manage patient relationships and track compliance. How does it work?

Pharmaceutical CRM Software


Sort by:
 
Sort by:
 
Salesforce.com logo
 
Since Salesforce.com is hosted in the cloud, pharmaceutical reps can use the tool anywhere with Internet, or from their mobile device. Also, managers can instantly monitor activities in the field with robust reporting.
Rating:            (3530)
Rating:
        (3530)
Price:
Advisor Recommendations:
368
Platforms:
Deployment:
Business Size:
S
M
L
Since Salesforce.com is hosted in the cloud, pharmaceutical reps can use the tool anywhere with Internet, or from their mobile device. Also, managers can instantly monitor activities in the field with robust reporting.
 
ProsperWorks CRM logo
 
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
Rating:            (117)
Rating:
        (117)
Price:
Advisor Recommendations:
179
Platforms:
Deployment:
Business Size:
S
M
L
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
 
Base logo
 
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
Rating:            (57)
Rating:
        (57)
Price:
Advisor Recommendations:
119
Platforms:
Deployment:
Business Size:
S
M
L
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
 
NetSuite logo
 
NetSuite CRM+ is a web-based solution that helps streamline the quote-to-order process. This system allows you to track prospect information, score leads by opportunity size, and nurture leads to closed deals.
Rating:            (134)
Rating:
        (134)
Price:
Advisor Recommendations:
48
Platforms:
Deployment:
Business Size:
S
M
L
NetSuite CRM+ is a web-based solution that helps streamline the quote-to-order process. This system allows you to track prospect information, score leads by opportunity size, and nurture leads to closed deals.
 
CallProof logo
 
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
Rating:            (10)
Rating:
        (10)
Price:
Advisor Recommendations:
29
Platforms:
Deployment:
Business Size:
S
M
L
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More

Call us for a free FastStart Consultation: +61 3 8899 7476


 
LeadMaster logo
 
LeadMaster offers a comprehensive set of features unique to the needs of the highly competitive pharmaceutical industry. It offers lead management, built-in online marketing and complete visibility across sales and marketing.
Rating:            (25)
Rating:
        (25)
Price:
Advisor Recommendations:
25
Platforms:
Deployment:
Business Size:
S
M
L
LeadMaster offers a comprehensive set of features unique to the needs of the highly competitive pharmaceutical industry. It offers lead management, built-in online marketing and complete visibility across sales and marketing.
 
PipelineDeals logo
 
PipelineDeals allows users to manage their contacts, qualify leads, and track leads and deals within a singular, cloud-based program. The system provides both sales engagement and CRM while providing daily pipeline snapshots, real-time... Read More
Rating:            (98)
Rating:
        (98)
Price:
Advisor Recommendations:
23
Platforms:
Deployment:
Business Size:
S
M
L
PipelineDeals allows users to manage their contacts, qualify leads, and track leads and deals within a singular, cloud-based program. The system provides both sales engagement and CRM while providing daily pipeline snapshots, real-time... Read More
 
SalesNOW logo
 
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
Rating:            (26)
Rating:
        (26)
Price:
Advisor Recommendations:
18
Platforms:
Deployment:
Business Size:
S
M
L
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
 
SalesOutlook CRM logo
 
SalesOutlook CRM is a unique and comprehensive Customer Relationship Management and email marketing system that was developed from the ground up to be fully embedded into Microsoft Outlook. This system is the first of its kind, and... Read More
Rating:            (22)
Rating:
        (22)
Price:
Advisor Recommendations:
14
Platforms:
Deployment:
Business Size:
S
M
L
SalesOutlook CRM is a unique and comprehensive Customer Relationship Management and email marketing system that was developed from the ground up to be fully embedded into Microsoft Outlook. This system is the first of its kind, and... Read More
 
SAP Digital CRM logo
 
SAP Digital CRM is a cloud-based customer relationship management (CRM) solution suitable for small to medium-sized businesses across a variety of industries. Key features include contact, lead and opportunity management, a customer... Read More
Rating:           (2)
Rating:
        (2)
Price:
Advisor Recommendations:
12
Platforms:
Deployment:
Business Size:
S
M
L
SAP Digital CRM is a cloud-based customer relationship management (CRM) solution suitable for small to medium-sized businesses across a variety of industries. Key features include contact, lead and opportunity management, a customer... Read More

Call us for a free FastStart Consultation: +61 3 8899 7476


 
inContact Hosted Call Center logo
 
inContact is a cloud-based call center system optimized for the pharmaceutical industry. This software includes customer intelligence tools to help pharmaceutical reps improve and even monetize every customer encounter.
Rating:            (50)
Rating:
        (50)
Price:
Advisor Recommendations:
8
Platforms:
Deployment:
Business Size:
S
M
L
inContact is a cloud-based call center system optimized for the pharmaceutical industry. This software includes customer intelligence tools to help pharmaceutical reps improve and even monetize every customer encounter.
 
Freshdesk logo
 
We recommend the Freshdesk help desk solution to pharmaceutical companies evaluating new systems. Freshdesk is offered as a monthly-subscription fee with multiple tiers for buyers with different budgets.
Rating:            (180)
Rating:
        (180)
Price:
Advisor Recommendations:
7
Platforms:
Deployment:
Business Size:
S
M
L
We recommend the Freshdesk help desk solution to pharmaceutical companies evaluating new systems. Freshdesk is offered as a monthly-subscription fee with multiple tiers for buyers with different budgets.
 
Prophet CRM logo
 
Prophet CRM from Avidian is a cloud-based customer relationship management (CRM) application that can be integrated with Microsoft Outlook for extending Outlook's functionalities. The solution enables multiple sales teams to unify... Read More
Rating:            (68)
Rating:
        (68)
Price:
Advisor Recommendations:
7
Platforms:
Deployment:
Business Size:
S
M
L
Prophet CRM from Avidian is a cloud-based customer relationship management (CRM) application that can be integrated with Microsoft Outlook for extending Outlook's functionalities. The solution enables multiple sales teams to unify... Read More
 
Really Simple Systems logo
 
Really Simple Systems CRM is a cloud-based customer relationship management (CRM) system designed for small and midsize organizations. The solution comes in both free and paid editions. The free edition offers only sales force automation... Read More
Rating:            (136)
Rating:
        (136)
Price:
Advisor Recommendations:
7
Platforms:
Deployment:
Business Size:
S
M
L
Really Simple Systems CRM is a cloud-based customer relationship management (CRM) system designed for small and midsize organizations. The solution comes in both free and paid editions. The free edition offers only sales force automation... Read More
 
TeamSupport logo
 
TeamSupport provides advanced tools for troubleshooting issues and managing customer relations. This system provides management constant oversight into performance, and ensures the entire team is on the same page.
Rating:            (485)
Rating:
        (485)
Price:
Advisor Recommendations:
3
Platforms:
Deployment:
Business Size:
S
M
L
TeamSupport provides advanced tools for troubleshooting issues and managing customer relations. This system provides management constant oversight into performance, and ensures the entire team is on the same page.

Call us for a free FastStart Consultation: +61 3 8899 7476


 
VanillaSoft Pro logo
 
VanillaSoft is a powerful sales management software designed for inside sales teams. This solution combines important features for CRM, lead management and telemarketing in an easy-to-use, simple solution that can be accessed from... Read More
Rating:            (11)
Rating:
        (11)
Price:
Advisor Recommendations:
3
Platforms:
Deployment:
Business Size:
S
M
L
VanillaSoft is a powerful sales management software designed for inside sales teams. This solution combines important features for CRM, lead management and telemarketing in an easy-to-use, simple solution that can be accessed from... Read More
 
Pipedrive logo
 
Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action involved... Read More
Rating:            (881)
Rating:
        (881)
Price:
Advisor Recommendations:
3
Platforms:
Deployment:
Business Size:
S
M
L
Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action involved... Read More
 
Vivantio Pro logo
 
Vivantio is a service management system that allows users to create a personalized solution that aligns with internal business processes. Key features of the software include dashboards, charts, and reports, routing and assignments,... Read More
Rating:            (63)
Rating:
        (63)
Price:
Advisor Recommendations:
3
Platforms:
Deployment:
Business Size:
S
M
L
Vivantio is a service management system that allows users to create a personalized solution that aligns with internal business processes. Key features of the software include dashboards, charts, and reports, routing and assignments,... Read More
 
Logicbox CRM logo
 
Logicbox is a cloud-based customer relationship management (CRM) solution that is suitable for small to midsize businesses in a variety of industries. It offers a suite of standard CRM functions that can be configured to incorporate... Read More
Rating:            (44)
Rating:
        (44)
Price:
Advisor Recommendations:
2
Platforms:
Deployment:
Business Size:
S
M
L
Logicbox is a cloud-based customer relationship management (CRM) solution that is suitable for small to midsize businesses in a variety of industries. It offers a suite of standard CRM functions that can be configured to incorporate... Read More
 
Remedyforce logo
 
Remedyforce is a service management software built on a Salesforce app cloud and provides reporting, knowledge management, incident and problem management features. The software provides a service desk system so that users can manage... Read More
Rating:            (6)
Rating:
        (6)
Price:
Advisor Recommendations:
1
Platforms:
Deployment:
Business Size:
S
M
L
Remedyforce is a service management software built on a Salesforce app cloud and provides reporting, knowledge management, incident and problem management features. The software provides a service desk system so that users can manage... Read More
 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: April 25, 2017


Pharmaceutical customer relationship management (CRM) is a way for the pharmaceutical industry to provide better and more reliable support for its customers and clients. Software can help with that process, as well as help you to face the unique industry-specific challenges of pharmaceutical CRM, such as inventorying your samples, keeping track of new laws and regulations and maintaining positive long term relationships with care providers.

On this page, we’ll provide you with a guide to pharmaceutical CRM software that will help you decide between the various systems out there.

Here's what we'll cover:

What Is Pharmaceutical CRM Software?
Common Features of CRM Software
Common Features of Pharmaceutical CRM Software
Evaluating Pharmaceutical CRM Software

What Is Pharmaceutical CRM Software?

Pharmaceutical CRM software helps pharmaceutical companies execute sales campaigns, while also adhering to industry compliance requirements. Given the challenge of getting in front of doctors and the intense competition within the pharmaceutical industry, sales reps need to be as efficient and on-target as possible. Pharmaceutical companies are responding by turning to CRM software as a means of gaining sales and marketing efficiency, as well as improving industry compliance to enhance credibility with physicians.

Common Features of CRM Software

Using CRM software, businesses become better at organizing and managing relationships with their customers. The software allows for a consolidation of contact information into one location that multiple users across the company can easily access. Some systems will also help to create specific automated processes and generate reports and analytics that can be used to judge performance and productivity.

CRM software allows businesses to better organize and manage relationships with their customers and clients by consolidating contact information into one location accessible by stakeholders across the company. Some software will allow for certain processes to be automated, and for management to monitor performance and productivity, both across the board and for individual employees.

Although different systems will have different features, most CRM software suites will include the following four core functions:

Contact management. The central purpose of most CRM software is to store customer and client contact information in a searchable database accessible by multiple users across the company. Some systems will also provide access to contracts, sales proposals and other important documents.

Interaction tracking. In addition to just managing your contacts, most CRM programs can track interactions with clients, whether those conversations are on the phone, in person, or via chat, email or other online channels. Some of these interactions need to be logged manually by the sales team member or other employee who was involved in the conversation, but some can be automatically tracked through phone/email integration. Modern CRM systems will increasingly track social media interactions, as well, on Facebook, Twitter, LinkedIn etc.

Reporting and analytics. A robust CRM system can create reports and generate analytics based on a specific set of logged-in activities, such as the number of contacts created or the amount of revenue generated. These reports can help you to not only track performance and productivity amongst your sales team, but also predict your next-quarter pipeline, ROI and other important financial figures.

Workflow automation. By combining your calendar with various task lists, alerts and templates, workflow automation helps to standardize business processes. For example, you can create a predetermined sequence of tasks that need to be completed. When one task is marked as completed, the next one in the sequence is automatically assigned. You can also set up your system to create automated reminders for follow-ups and alerts for events that need to be taken care of personally/manually.

Common Features of Pharmaceutical CRM Software

CRM software is designed to manage relationships between sales and marketing professionals and their customers. This is true in pharmaceuticals, too, where the sales people are the reps and the customers are physicians. Look out for these features when considering pharmaceutical CRM software.

Medical representative management Manage medical representative office visits based on factors like route convenience and physician specialty. They can also track visits based on medication, representative and region, leveraging that information to enhance and focus future marketing efforts.
Marketing campaign management Sales reps should be able to execute marketing campaigns both in-office and virtually. With CRM for pharmaceutical sales, the rep can access organized product and physician information to create targeted email messages and effective presentations. The software may also have capabilities for creating segmented calling lists to execute phone campaigns more efficiently.
Sample tracking A more advanced feature, sample tracking helps reps manage their drug sample inventory and track drug prescription preference among physicians.
Regulatory compliance Since failure to comply with industry regulations can cost millions of dollars, pharmaceutical CRM software should have embedded compliance modules that allow organizations to carry out sales, marketing and service activities while remaining within the bounds of the Food and Drug Administration (FDA) regulations.
Mobile device support If you’re making a lot of in-person visits, support for mobile devices will be incredibly valuable to you, but due to the complexity of the pharmaceutical industry, the technology has only recently been developed. Vendors are beginning to release mobile applications with specific tools for drug sales reps, such as digital signature capture, barcode recognition and sample tracking.

Evaluating Pharmaceutical CRM Software

Regulatory compliance support is a must for any pharmaceutical CRM solution, as well as the ability to manage physician contacts and marketing efforts. For an additional level of support, consider adding the sample tracking feature to track your inventory, and if you’re highly mobile then make sure the software connects to your mobile device.

Consider the following questions when evaluating pharmaceutical CRM software:

  • Does the software integrate seamlessly with back-end operations such as accounting, billing and ERP?
  • Does the software have embedded compliance modules to keep your organization in line with industry regulations?
  • Can the software support the scale and size of your organization (i.e. suppliers, representatives, accounts, etc.)?
  • Does your organization require a software solution with mobile capabilities for your reps in the field?
  • Does the vendor offer multiple vertical market CRM solutions, or do they specialize in pharmaceuticals?
  • Who in your company will need to have access to the software?
  • What processes would you like to have automated by a CRM system?
  • What kind of license do you want for your software—perpetual (one upfront fee) or subscription?
  • How do you want your software deployed to you—cloud-based or on-premise?

Free Download:
CRM Software Pricing Guide

Free Download:
Ten Steps Guide to Selecting the Right CRM Software

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

Call now for advice: +61 3 8899 7476
Software Advice Advisors
×