We've helped dozens of businesses find event ticketing software so they can sell tickets online and more easily capture customer data. How does it work?

Ticketing Software

 
Eventbrite logo
 
Eventbrite is a web-based event management and ticketing platform that allows users to organize events and sell online tickets for events like charity programs, music festivals, conferences, among others. The product can be accessed... Read More
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Eventbrite is a web-based event management and ticketing platform that allows users to organize events and sell online tickets for events like charity programs, music festivals, conferences, among others. The product can be accessed... Read More
 
Eventgrid logo
 
Eventgrid is a cloud-based event registration and ticketing platform that helps users organize conferences, seminars, festivals, shows, forums and matches. Key features include event management, ticketing and payment modules. Eventgrid... Read More
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Eventgrid is a cloud-based event registration and ticketing platform that helps users organize conferences, seminars, festivals, shows, forums and matches. Key features include event management, ticketing and payment modules. Eventgrid... Read More
 
PrimeTix logo
 
PrimeTix is a web-based ticketing and event management solution that helps event organizers sell tickets through multiple platforms. This software provides online ticketing solutions for the needs of box offices, sports arenas, concerts,... Read More
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PrimeTix is a web-based ticketing and event management solution that helps event organizers sell tickets through multiple platforms. This software provides online ticketing solutions for the needs of box offices, sports arenas, concerts,... Read More
 
SeatAdvisor Box Office (SABO) logo
 
SeatAdvisor Box Office (SABO) is a cloud-based ticketing platform that enables venues to sell tickets to their customers. The solution allows businesses of all sizes to provide ticket booking through various channels including walk-up... Read More
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SeatAdvisor Box Office (SABO) is a cloud-based ticketing platform that enables venues to sell tickets to their customers. The solution allows businesses of all sizes to provide ticket booking through various channels including walk-up... Read More
 
Silent Auction Pro logo
 
Silent Auction Pro is an online event management solution for fundraising, auctioning and selling tickets. This solution is suitable for charitable institutes, clubs and other nonprofit organizations. It includes tools to manage contacts,... Read More
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Silent Auction Pro is an online event management solution for fundraising, auctioning and selling tickets. This solution is suitable for charitable institutes, clubs and other nonprofit organizations. It includes tools to manage contacts,... Read More

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ThunderTix logo
 
ThunderTix is a product offered by Thunder Data Systems that offers online ticket booking and event management. This cloud-based solution is suitable for small to midsize events or businesses. ThunderTix has the capability to embed... Read More
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ThunderTix is a product offered by Thunder Data Systems that offers online ticket booking and event management. This cloud-based solution is suitable for small to midsize events or businesses. ThunderTix has the capability to embed... Read More
 
TicketPeak logo
 
TicketPeak is web-based ticketing and event management solution that automates the ticket selling process for organizers and enables customers to purchase tickets online through any desktop or mobile device. TicketPeak offers features... Read More
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TicketPeak is web-based ticketing and event management solution that automates the ticket selling process for organizers and enables customers to purchase tickets online through any desktop or mobile device. TicketPeak offers features... Read More
 
TicketSpice logo
 
TicketSpice is web-based ticketing and event management software. Key features include ticket options, convenience fees, price setting, event analytics, inventory tracking, accepting offline payments and branding control. TicketSpice... Read More
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TicketSpice is web-based ticketing and event management software. Key features include ticket options, convenience fees, price setting, event analytics, inventory tracking, accepting offline payments and branding control. TicketSpice... Read More
 
Universe logo
 
Universe is an on-demand social ticketing software solution that allows its customers to sell tickets online, promote brands and manage online events. The product allows customers to create customized advertisements as per their requirements. Universe... Read More
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Universe is an on-demand social ticketing software solution that allows its customers to sell tickets online, promote brands and manage online events. The product allows customers to create customized advertisements as per their requirements. Universe... Read More
 
Vendini logo
 
Vendini is a web-based ticketing solution that enables event organizers to manage procedures such as ticket sales, event promotion, event logistics and box office management. This product caters to small and midsize businesses in the... Read More
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Vendini is a web-based ticketing solution that enables event organizers to manage procedures such as ticket sales, event promotion, event logistics and box office management. This product caters to small and midsize businesses in the... Read More

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CenterEdge Advantage logo
 
CenterEdge Advantage is a facilities management solution primarily targeting the entertainment industry. It offers a wide range of features, including online sales and ticketing, a point of sale (POS) system and loyalty and rewards... Read More
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CenterEdge Advantage is a facilities management solution primarily targeting the entertainment industry. It offers a wide range of features, including online sales and ticketing, a point of sale (POS) system and loyalty and rewards... Read More
 
Bizzabo logo
 
Bizzabo is an integrated cloud-based event management and ticketing solution that caters to the needs of professional event planners, such as conference and corporate event planners.  Bizzabo offers event management capabilities... Read More
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Bizzabo is an integrated cloud-based event management and ticketing solution that caters to the needs of professional event planners, such as conference and corporate event planners.  Bizzabo offers event management capabilities... Read More
 
Raklet logo
 
Raklet is a cloud-based ticketing and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enhances... Read More
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Raklet is a cloud-based ticketing and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enhances... Read More
 
Ticketbud logo
 
Ticketbud is a cloud-based, online event ticketing software platform for any type of event. It offers event ticket sales, attendee management and promotional capabilities. This software allows users to create new event pages and start... Read More
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Ticketbud is a cloud-based, online event ticketing software platform for any type of event. It offers event ticket sales, attendee management and promotional capabilities. This software allows users to create new event pages and start... Read More
 
Picatic logo
 
Picatic is a cloud-based ticketing platform used by midsize and large companies to capture ticket sales, market events and collect customer data. Users can create an event page with a custom URL, single-page checkout and credit card... Read More
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Picatic is a cloud-based ticketing platform used by midsize and large companies to capture ticket sales, market events and collect customer data. Users can create an event page with a custom URL, single-page checkout and credit card... Read More

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Regiondo Pro logo
 
Regiondo Pro is a cloud-based appointment scheduling platform for businesses in the leisure industry. The platform can be integrated into users’ websites. The ticket shop module is optimized for mobile usage, and can be used on... Read More
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Regiondo Pro is a cloud-based appointment scheduling platform for businesses in the leisure industry. The platform can be integrated into users’ websites. The ticket shop module is optimized for mobile usage, and can be used on... Read More
 
Purplepass logo
 
Purplepass is a cloud-based ticketing solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of sales and admission management. Purplepass... Read More
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Purplepass is a cloud-based ticketing solution suitable for small to midsize event organizers. Key features include online pre-sale, marketing, printed tickets and wristbands, social media integration, day-of sales and admission management. Purplepass... Read More

 

Buyer's Guide

by Justin Guinn,
Market Research Associate


Traditionally, tickets for events such as concerts, games and festivals were sold through kiosks in restaurants and malls. This involved headaches for all invested parties: For organizers and promotion companies, it meant employing costly staff to perform manual ticketing and reservations. For customers, it meant wasting time standing in long lines.

Ticketing software was developed to address these challenges. And ticketing software has advanced with the times into our digital age. Tickets can essentially be bought or sold across any connected platform or digital channel. Needless to say, all the options on the market can make it a challenge to select the best ticketing system for your needs.

That’s why we have created this guide for users to make informed decision and purchase the right solution for their business based on personalized need.

Here's what we'll cover:

What Is Ticketing Software?
Common Functionality of Ticketing Software
Benefits of Ticketing Software
Pricing: Commission vs. Fixed
Key Considerations

What Is Ticketing Software?

Ticketing software helps organizations promote events and sell tickets for events. Depending on the software offerings, you can sell tickets across various channels, including:

  • Online
  • Mobile app
  • Box office
  • Kiosk
  • Social

Event ticketing software systems that support multiple sales channels (which are most systems on the market) offer features that correspond with each channel. These same features are tied to a common back end so that prices automatically update across all channels and customer profiles are able to be looked up across all channels.

Specific sales channels aside, the most common event ticketing software capabilities include:

Online point of sale: Enables event managers to list tickets for events. Includes ability to offer various packages and pricing tiers for tickets. Many online point of sale (POS) systems enable customers to use multiple payment methods, including credit/debit cards, PayPal, Google Wallet, and other alternative payment options. Often tied to the online POS interface is a breakdown of the event’s seating chart. This helps customers determine where they want to be seat and find tickets to match those seats.

Customer management: Operates as the marketing component of your event ticketing system. Enables various marketing automations, such as email reminders for annual events and personalized notifications based on customer indicated settings (i.e. favorite band coming to town). Supports and manages customer profiles so that customers can designate preferences and save payment and contact/shipping information.

Reporting and analytics: Offers transparency into every recordable facet of event sales, and marketing campaigns. Articulates data analysis into easily understandable reports and dashboards. Automates the gathering and analysis of data so that event managers can easily setup and monitor performance against defined metrics.

Most of these ticketing systems also include employee management capabilities like time clocking for event employees. Given the employee heavy nature that many of the ticketing systems are employed in, these employee management features come in handy.

This software can be used for a broad range of event and destination types, including:

  • Musical performances
  • Speaking events
  • Non-profit events
  • Comedy and theatrical performances
  • Social meetups
  • Museums
  • Tours and trips
  • Parks and tourist attractions
  • Sporting leagues and events

Common Functionality of Ticketing Software

The following capabilities are common to most event ticketing systems:

Branding Offers tools that help users create ticketing websites with custom branding and theme templates. CSS customization also allows control over the website interface.
Ticketing Facilitates mobile and online ticket booking through credit card and PayPal payments. Includes tools for multi-event ticketing; recurring ticketing for daily, weekly and monthly events; and managing venue capacity. Many systems offer mobile apps, allowing buyers to receive barcodes or links to tickets on their mobile device and event staff to scan mobile tickets.
Reporting Allows users to run reports analyzing various metrics related to event performance, such as traffic, visitors, mobile usage, conversion rates and ticket revenue.
Promotion Allows users to share custom event websites and promote their events on social media networks or via email.

Benefits of Ticketing Software

There are many benefits of adopting ticketing software, including:

Potential for increased sales and revenue. Customers don’t need to visit offices or stand in line to book or cancel tickets—they can do so 24/7 from their computer or mobile device. You can also send discounts and promotional offers to your customers via email or social media. All this increases your potential for sales.

Prompt feedback. Companies can receive quick feedback on their services through custom ticketing websites and social media sharing, then implement it in order to build better relationships with customers. These tools also enable users to start discussions and create buzz around their events.

Reduced employee and infrastructure costs. Since there’s no need to set up offices or pay salaries for ticketing staff, organizations can recognize huge savings in capital and operational costs.

Pricing: Commission vs. Fixed

There are two main pricing models for ticketing solutions. Select the one that gives you the best return on your investment:

Commission-based pricing. Many vendors follow a variable pricing model, in which they charge users based on the number of tickets sold or as a certain percentage of the ticket value. Vendors may also charge a small fixed service fee on a monthly or annual basis. (Typically, they do not charge anything for free events.)

Fixed pricing. Some vendors follow a fixed pricing model in which they charge a fixed monthly fee for up to a certain number of bookings. If this number is exceeded, the vendor may charge an additional amount depending on the number of extra bookings.

Key Considerations

Here are some important points to keep in mind as you search for new event ticketing software:

Commission percentages. Companies that choose systems with commission pricing must measure the impact on revenue. Commission percentages may appear small, but add up to a huge amount over time if the total sales volume or per-ticket value is high. On the other hand, commission pricing may prove helpful if your business is new and you’re not sure about the revenue ticket sales may generate.

Supported payment options. Buyers must ensure their system supports multiple payment options. More options may lead to more conversions, especially if you are competing with other event management companies for the same events.

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

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