Standardize reporting across all our products

How its ever-evolving, I like how there are constantly new features coming out that give us ideas on how to better create reports for clients, as well as updates to our RFP/IO portal.

Occasionally the new releases monthly break our existing products, and we don't know until we find the error ourselves. Its the good and the bad of releases being pushed out monthly.

Tremendous time saving from creating client reports. Cross-platform data analysis is VERY EASY. Custom connections are great for importing custom data and integrating into reports (i.e. sales). White label is great as we send reports to clients. New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.

Great customer service - always happy to help Solid software Dependable Constant updates & new connections Tapclicks team seems very proactive

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets) it seemed like an ideal solution.Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.TapClicks did offer up a Customer Success Manager to support our implementation several months in, however going on 6 months after beginning support we had yet to have a single usable, accurate report.We did have a discussion about ending our agreement early due to our dissatisfaction as were on a 2 year initial term. We understand that this was a long shot and TapClicks had every right to decline this; what we didn't expect was a rather rude conversation with a member of their C-Suite, which alone would put me off working with this company in the future.

In principle, TapClicks offers a wide array of functionality and integrations that would make it a fantastic solution.

Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with going on 6 months of support from TapClick's customer success team. After months of calls and time invested, we still had inaccuracies in the data.

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

It can get unorganized if the information is not entered correctly.