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Android CRM Software


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Salesforce.com logo
 
The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
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The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
 
Infusionsoft logo
 
Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.
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Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.
 
ProsperWorks CRM logo
 
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
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ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
 
NetSuite logo
 
NetSuite CRM+ provides a breadth of features for increasing sales, marketing and support efficiency. Managers can closely monitor performance and forecast future sales, while fine-tuning processes for maximum efficiency.
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NetSuite CRM+ provides a breadth of features for increasing sales, marketing and support efficiency. Managers can closely monitor performance and forecast future sales, while fine-tuning processes for maximum efficiency.
 
Chime logo
 
Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More
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Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More

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Base logo
 
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
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Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
 
Less Annoying CRM logo
 
Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
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Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
 
Top Producer Systems logo
 
Top Producer is a web-based CRM system suited for small companies in the Real Estate and Software/IT industries. The system allows users to users to manage their clients through all stages, from initial contact to closing and beyond. Users... Read More
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Top Producer is a web-based CRM system suited for small companies in the Real Estate and Software/IT industries. The system allows users to users to manage their clients through all stages, from initial contact to closing and beyond. Users... Read More
 
Claritysoft logo
 
Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
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Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
 
CallProof logo
 
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
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CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More

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bpm'online CRM logo
 
Bpm'online is a process-driven customer relationship management (CRM) solution for marketing, sales and service automation. The solution allows companies to manage the customer lifecycle from lead to sales and to ongoing customer service. The... Read More
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Bpm'online is a process-driven customer relationship management (CRM) solution for marketing, sales and service automation. The solution allows companies to manage the customer lifecycle from lead to sales and to ongoing customer service. The... Read More
 
SalesNOW logo
 
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
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SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
 
Freshsales logo
 
Freshsales is a sales automation solution offering multi-platform capabilities including a native app for iPhone and iPad.  Included in the system is a one-click phone; no additional hardware or software is needed to use this feature.... Read More
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Freshsales is a sales automation solution offering multi-platform capabilities including a native app for iPhone and iPad.  Included in the system is a one-click phone; no additional hardware or software is needed to use this feature.... Read More
 
HubSpot CRM logo
 
With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
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With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
 
LeadMaster logo
 
LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management,... Read More
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LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management,... Read More

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SalesOutlook CRM logo
 
SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft Outlook. SalesOutlook CRM automatically syncs all customer data at one place. All files and email correspondence... Read More
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SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft Outlook. SalesOutlook CRM automatically syncs all customer data at one place. All files and email correspondence... Read More
 
BNTouch Mortgage CRM logo
 
BNTouch Mortgage CRM is a mortgage-specific CRM system that offers mortgage brokers and bankers alike a dependable and robust solution featuring advanced marketing automation capabilities. The software offers features for each step... Read More
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BNTouch Mortgage CRM is a mortgage-specific CRM system that offers mortgage brokers and bankers alike a dependable and robust solution featuring advanced marketing automation capabilities. The software offers features for each step... Read More
 
SmartFunnel.com logo
 
SmartFunnel is a cloud-based customer relationship management (CRM) solution for small to midsize B2B sales teams. Key features include sales automation, pipeline velocity reporting and customer interaction support. SmartFunnel is... Read More
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SmartFunnel is a cloud-based customer relationship management (CRM) solution for small to midsize B2B sales teams. Key features include sales automation, pipeline velocity reporting and customer interaction support. SmartFunnel is... Read More
 
BoomTown logo
 
Designed for real estate brokers, Boomtown provides marketing and sales automation specifically for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, monitor... Read More
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Designed for real estate brokers, Boomtown provides marketing and sales automation specifically for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, monitor... Read More
 
Maximizer CRM logo
 
On the market for over 20 years Maximizer CRM is designed for SMBs looking to automate their sales, marketing and service processes. It can be deployed both on-premise and in the cloud.
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On the market for over 20 years Maximizer CRM is designed for SMBs looking to automate their sales, marketing and service processes. It can be deployed both on-premise and in the cloud.

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Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: July 13, 2017


Many customer relationship management (CRM) users access their system on mobile devices. In fact, according to Software Advice research, about half use smartphones and tablets (48 and 45 percent, respectively) to access their CRM system. And it’s safe to say a hefty majority of users are accessing their CRM on an iOS (Apple) or Android device.

While many CRM vendors now offer mobile-compatible systems, the particular devices they support can also vary. For example, some will support both Android and iOS mobile devices while others may only work on one of these platforms.

When evaluating your options for using CRM on Android devices, it’s important to understand how this technology works in order to choose one that fits your needs. In this guide, we’ll provide an overview of Android CRM technology. Here’s what we’ll cover:

What is Android CRM Software?
Types of Android CRM Software
What Type of Buyer Are You?
Popular Functionality of Native Android CRM Apps

What is Android CRM Software?

If you’re unfamiliar with mobile device operating systems, android CRM software probably sounds like CRM software operated by human-like robots. It’s not.

Android is actually the most popular mobile operating system across the world with over 57 percent of the total market share, according to analytics site Net Marketshare. This includes both smartphones and tablets. With such a market share, it makes sense to invest in CRM software that supports Android operating systems.

As it applies to the specifics of CRM features and capabilities, Android CRM still offers everything you’d expect and need from a CRM, including these four core capabilities:

  • Customer data management. Most CRM systems include a searchable database for users to store valuable customer information like purchase histories and contact information. With Android CRM software, this data can be pulled, references, and analyzed while away from a computer.
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  • Interaction tracking. CRM systems typically offer the ability to record and store any customer direct customer interactions, including conversations both in person and on the phone, through a live chat dialog box, email messages, social and other channels. Tracking these interactions helps paint a picture of a customer’s journey with your brand.
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  • Marketing automation. A function that streamlines and standardizes marketing process. Uses templates and automation to engage with customers in your pipeline. Automates email marketing campaigns as well as follow-up email correspondence.
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  • Reporting and analytics. Function used to track and manage performance and productivity across multiple subjects and projects. Can be used by managers as a CRM tool to monitor and test multiple email marketing campaigns and determine success based on performance. Can also be used to keep track of employee performance by automatically logging key performance indicators, such as number of customers called or number of new customer contact profiles entered into the system.

Types of Android CRM Software

Web-based: These browser-based applications enable users to access a CRM system via Android, using the device’s Web browser. They generally do not require software installation and are often optimized for mobile browsers.

Native apps: These apps are specifically designed to run on Android devices. They require software installation, but can usually run offline.

What Type of Buyer Are You?

If you only intend to access your CRM system via a single device with a Web browser, you have your pick of applications. However, if you’re looking for a system that grants access to multiple users, you’ll need to consider what types of devices they use (or intend to use) when making a purchase decision. Let’s take a look at each example:

Employees use only Android devices.

This is likely the case if you’re issuing company-owned Android devices to your employees. Even though you technically only need to select Android CRM software, there’s benefits to a web-based system. One benefit to choosing a web-based system you can avoid version control issues, and because they generally don’t require software installation, you won’t need to worry about software updates.

However, if you want to be able to access the system offline and want a solution that can make use of other functionality on your Android device (e.g., GPS), a native Android app is your best bet.

Employees use multiple operating systems.

If you fall into the ever-increasing company of companies that encourage a Bring Your Own Device (BYOD policy), you definitely have multiple operating systems in your business. Don’t panic though! It’s easy to satisfy everyone.

If all employee devices have access to a Web browser and you want everyone using the same operating system, consider a Web-based application. With Web-based apps, all users will see the same platform.

However, just because your team uses different operating systems doesn’t mean you can’t choose a native app for Android users. Look for a system that synchronizes well with the cloud-based CRM system you’re currently using to make sure all users can view the most current data. Also look for vendors that provide solutions and support for teams using multiple device types.

There are also plenty of mobile CRM software options that offer equal compatibility with iOS and Android devices. So it could honestly be a non-issue at the end of the day. Nonetheless, it’s something that has to be considered when implementing mobile software.

Popular Functionality of Native Android CRM Apps

Native Android apps sometimes limit functionality to a few core features that are most used by on-the-go workers. Below are a few tools that are common to native Android CRM apps:

Contact management Provides end-to-end management of clients and contacts and comprehensive contact history tracking.
Activity logging Offers ways to document and share activities, as well as store them for future reference and retrieval.
Schedule and task management Provides the means for coordinating and managing calendars, creating to-do lists and assigning tasks to team members.
Push notifications Sends notifications when the status of a contact changes.
Account locator Enables users to find nearby leads, contacts and opportunities and optimizes routes using the mobile device’s GPS-enabled maps.

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Ten Steps Guide to Selecting the Right CRM Software

 

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