Salesforce Marketing Cloud
About Salesforce Marketing Cloud
Awards and Recognition
Salesforce Marketing Cloud Pricing
Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month
Starting price:
$1,250.00 per month
Free trial:
Not Available
Free version:
Not Available
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Most Helpful Reviews for Salesforce Marketing Cloud
1 - 5 of 457 Reviews
Laurie
Health, Wellness and Fitness, 1 employee
Used free trial
OVERALL RATING:
4
Reviewed June 2021
Needed Software to Help Simplify
Imran
Verified reviewer
Information Technology and Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2023
Comprehensive Marketing Automation Tool with Powerful Features
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
PROSThe most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
CONSOne of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
Manuel
Verified reviewer
Entertainment, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2022
For sales and marketing operations, this is a highly valuable tool.
Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.
PROSSince it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.
CONSNeeds a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches.
Reason for choosing Salesforce Marketing Cloud
It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased.
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed February 2022
Everything broke all the time and it had a significant negative impact on revenue
Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market
PROSRobust data features, but difficult to deploy without technical resource
CONS- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email
Ali Furkan
Information Technology and Services, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2022
Marketers can quickly and easily create campaigns, track performance, and measure
I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.
PROSThe best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.
CONSOne of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.
Reason for choosing Salesforce Marketing Cloud
I chose Salesforce Marketing Cloud over the alternative products because it offers a comprehensive suite of tools to help businesses manage their marketing and customer engagement activities. Additionally, the platform is easy to use and offers a variety of features to create, track, and measure campaigns. Finally, Salesforce Marketing Cloud provides an integrated platform for segmentation, personalization, and performance optimization, which makes it the ideal choice for businesses looking to get the most out of their marketing efforts.
Reasons for switching to Salesforce Marketing Cloud
I made the switch to Salesforce Marketing Cloud because it provides an integrated platform to manage customer relationships, segment audiences, and personalize experiences. Additionally, the platform automates customer interactions, which makes it easier to create and track campaigns. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.