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Attendease
Attendease
Revolutionize Your Events And Meetings With The Best Event Planning And Management Software. The Attendease event management platform was built around the core fundamentals of event planning. Each feature and benefit has been care...Read more about Attendease
EventsAIR
EventsAIR
For over 30 years, the team at EventsAir has been developing innovative solutions and services for the event management industry. Creating one of the most comprehensive event management platforms that is trusted by event profess...Read more about EventsAIR
A2Z Events
A2Z Events
A2Z Events is a cloud-based event management solution designed to help associations, emerging non-profits, charities, wellness organizations or event professionals manage operations related to attendees, exhibitors, speakers and s...Read more about A2Z Events
Cvent Event Management
Cvent Event Management
Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management
LineUpr
LineUpr
Experience the power of LineUpr, a leading event app solution that empowers event organizers to create engaging, personalized apps for any event format. With its intuitive interface and extensive customization options, LineUpr sim...Read more about LineUpr
Tix
Tix
Tix is a cloud-based solution for online and box office ticket sales and donations. Features include event management, access controls, social distancing, multiple seating options, and more. Tix provides users with customer relat...Read more about Tix
idloom.events
idloom.events
Idloom.events is a cloud-based event management and online registration solution that helps users create an event management website, register volunteers for events and make reservations. It also offers payment processing, automat...Read more about idloom.events
Momentus Technologies (formerly Ungerboeck)
Momentus Technologies (formerly Ungerboeck)
Momentus Technologies (formerly known as Ungerboeck) is a worldwide leader in venue and event management solutions, empowering organizations to craft exceptional experiences. With a presence in over 50 countries and a user base ex...Read more about Momentus Technologies (formerly Ungerboeck)
accesso ShoWare
accesso ShoWare
The accesso ShoWare ticketing solution is a customizable, cloud-based ticketing platform that allows users to manage and sell tickets to events of all kinds. With functionality for both general admission and reserved seat ticketin...Read more about accesso ShoWare
ConferenceLeap
ConferenceLeap
ConferenceLeap is a software-as-a-service (SaaS) solution that allows you to create, manage, and promote your events. Features include an online calendar of events, reports and analytics, attendance tracking, interactive event sur...Read more about ConferenceLeap
Caterease
Caterease
Caterease Software is the most popular catering and event planning application available with over 50,000 users worldwide. Because of its flexible design and optional packages, Caterease is the perfect solution for event managemen...Read more about Caterease
ThunderTix
ThunderTix
Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix
Arlo for Training Providers
Arlo for Training Providers
Arlo is a cloud-based training and event management platform designed to help users promote, sell and deliver courses and events. Arlo helps users automate manual processes by providing scheduling, automatic communication, custom ...Read more about Arlo for Training Providers
Event Temple
Event Temple
Event Temple is a cloud-based event management solution designed to manage bookings and revenue for venues and hotels. The solution can be used by hotel chains, independent hotels, clubs, wedding venues and convention centers with...Read more about Event Temple
MixerSeater
MixerSeater
MixerSeater is a cloud-based solution that helps businesses manage networking events. MixerSeater is designed for every event planner, corporate professional, and academic coordinator. It's intuitive and user-friendly, ideal for e...Read more about MixerSeater
GlobalMeet Webcast
GlobalMeet Webcast
GlobalMeet is the leading webcasting solution for flawlessly executing polished, versatile communications at scale. From small teams to corporate giants, GlobalMeet is highly trusted by Fortune 500 companies around the world. 50%...Read more about GlobalMeet Webcast
Trumba Connect
Trumba Connect
Trumba Connect is innovative calendar and event management software that allows you to seamlessly create, publish, promote, and track events. It’s a great fit for virtual, in-person or hybrid events. The calendar experts special...Read more about Trumba Connect
Planning Pod
Planning Pod
Streamline how you manage events, grow revenues and save 62+ hours/month of busywork with Planning Pod's all-in-one venue and event management platform. Call 877-266-3882 for more information. Featuring 20+ online tools, our clou...Read more about Planning Pod
iVvy Event Management
iVvy Event Management
iVvy is a cloud-based event management software designed to help you create, promote and manage your events, conferences, and exhibitions. iVvy provides an easy-to-use drag and drop interface that allows businesses to design beaut...Read more about iVvy Event Management
Converve
Converve
Converve is a highly customizable event software for B2B Matchmaking and Networking. The web-based app is flexible and can be customized to the special requirements of your events. Additional features and integrations can be devel...Read more about Converve
Buyers Guide
Last Updated: March 16, 2023All businesses, big or small, must differentiate themselves from their competitors to succeed. While marketing is one important piece of the puzzle, planning and managing successful promotional events is another major part of it.
The process of promoting a product, service or idea by holding a planned public event (online or offline) involves a lot of planning and coordination.
That’s where event management software can help: An event management—or event planning—solution allows users to incorporate business logic into planning and organizing an event.
This guide can help potential buyers find the best solution for their needs. Here’s what we’ll cover:
What Is Event Management Software?
Common Functionality of Event Management Software
Key Considerations for Event Management Software
What Is Event Management Software?
An event management system helps businesses automate the process of planning, organizing, marketing and ultimately analyzing promotional events.
Among other things, this type of software facilitates:
Event registration
Onsite operations management
Seat allocations
It can also be used to administer real-time polls and surveys to keep the audience engaged and incorporate customer feedback to improve future events.
Common Functionality of Event Management Software
Most event planning software solutions offer some or all of the following capabilities:
Attendee management | Creates an enhanced attendee experience with functions such as customized registration, guest list management, assigned seating arrangements, polls and Q&As for increased engagement and assignment of qualified staff members to escort attendees. Certain solutions allow users to facilitate travel arrangements for attendees. |
Registration management | Enables users to accept or decline registrations for events, conferences or seminars through both online and offline channels. Certain solutions allow users to book rooms, venues or tables for attendees. |
Venue management | Allows users to identify potential venues and prepare a detailed floor plan or layout and allocate booths to exhibitors. Certain solutions allow users to manage event logistics, catering and resources. |
Facilitates the sale of event tickets or registration for conferences through online or offline channels. Also allows users to customize ticket prices and types and set quantity limits. | |
Event analytics and reporting | Enables the generation of customizable reports, so users can measure event ROI based on metrics such as budget utilization, venue utilization, audience engagement and marketing success. |
Event marketing | Allows business owners to market events with tools and functionality that allow users to create a customizable event website, launch email, social media and push messaging marketing campaigns and create promo codes. |
On-site management | Enables users to manage event-related activities at the venue including on-the-spot attendee registrations, creating and printing name badges for attendees, checking in attendees via barcode scanner and integration with self-service kiosks for easy check-ins. |
Session management | Allows users to create and monitor content for event exhibitors, speakers and sponsors. Also allows users to create event agendas and gauge attendee interest for each session. |
Key Considerations for Event Management Software
Here are a few other factors to keep in mind as you evaluate event planning tools:
Make sure the software offers a mobile interface. Event coordinators are often on-the-go, evaluating venues and meeting with caterers and other professionals to get everything set up. Having a mobile interface available enables a seamless workflow, regardless of location.
Software should support necessary integrations. When choosing an event management solution, it's important to consider which other tools you'll need it to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products that offer features such as:
Contact and lead management
Social media communities for marketing events online
Electronic wallets and payment gateways for online ticketing
Email and list management software
What Type of Buyer Are You?
Choosing the right event management software depends on the size of the business. Consider the following buyer types:
Small and mid-sized businesses. These businesses typically operate as establishments with up to 100 employees and specialize in a certain area. Such companies might consider a best-of-breed system that specializes in their niche. For example, businesses that primarily hold online events should look for a solution that offers ticketing, online registration management, event marketing and event reporting. Business that hold on-site events should seek features for venue management, on-site visitor management functionality and guest list management, badge printing, barcode scanning and sessions management.
Large enterprises. Companies that specialize in large events often host on-site events that are connected to simultaneous online events working in sync with their offline counterparts. These businesses should look for features that synchronize both online and offline event registration. They may want to consider an event management solution with a modular suite that provides the ability to pick and choose modules according to their needs.
Market Trends to Understand
Big data analytics. Event organizers need to go beyond collecting attendee and registration information to provide a truly customized attendee experience. A wealth of data on customer preferences can be retrieved by tracking customers’ online activities, such as their social media posts and shopping preferences. Big data analytics allows businesses to aggregate and study this data, so they can serve up customized content to users.
Beacon technology in attendee management. Based on Bluetooth low energy (BLE) technology, beacons will go a long way in personalizing the customer experience. Imagine an attendee walking to an event and receiving a customized welcome message the moment they enter the venue, followed by an app notification that automatically opens up a map to guide them toward the registration desk and around the event. Beacons can help keep attendees engaged and encourage them to connect with other attendees, which can lead to more event registrations in the future.