Mailchimp

RATING:

4.5

(16854)

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor...

Mailchimp Pricing

Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

Starting price: 

$13.00 per month

Free trial: 

Available

Free version: 

Available

MailChimp dashboard

Mailchimp Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Mailchimp

1 - 5 of 13,845 Reviews

Tobe

2 - 10 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Geoff

Verified reviewer

Financial Services, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2019

Easy to get started, still needs some additional features

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

PROS

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

CONS

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Reason for choosing Mailchimp

Again, pricing and easier integrations with my tech stack.

Reasons for switching to Mailchimp

Cheaper and easier to integrate.

Silas

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed January 2024

simple and functional

Incredible. Everything I need to start any online business.

PROS

Simple to use and fully functional tool, good for starting a startup or any other business, the free plan caters to small businesses.

CONS

the deliverability rate could be a little better. I know there are several factors.

Anonymous

11-50 employees

Used monthly for less than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed January 2024

Charge, charge you some more when emails haven't even been sent

horrible. I have three businesses, and they will not be used for any of them, every again. All they had to do is refund the $144 they charged me for contact overages during an upload, since I immediately upgraded so I could send the emails - but they chose not to, so I'm disputing the charges and dumping them all together.

PROS

Nothing - bad taste in my mouth with how scummy they are about billing. They are VERY overpriced to begin with, then having to deal with a clunky, outdated interface, THEN when going from free plan and it doesnt charge you for contact uploads, to when you upgrade, then they hit you again for overage on just putting contacts into their system, then charging you to upgrade on top of that - they hit me with a $450 bill for sending one email... think about this

CONS

everything about ethics - or should I say they have ZERO

Lamia

Leisure, Travel & Tourism, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

5

Reviewed December 2023

Very good but expensive and has poor support

Loved the tool and its many add ons, but the support contacts know less than the customers, so not worth the money for the monthly subscriptions. With my last enquiry I was passed to about 9 different people none of whom could help me.

PROS

The tools are very evolved and useful for campaigns with frequent activities and reporting. The AI is put to good use to anticipate response and tailor presentation. There are new tools launched on a regular basis to make this an exciting suite of products and potentially a market leader.

CONS

The price has more than doubled in less than one year which is inexplicable, and the support has become deplorably poor, so much so that I have paused my account after 7+ years as a customer.

Reasons for switching to Mailchimp

At the time I thought Dot Mailer was more complicated with less support available.