Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

Overall I would HIGHLY recommend NetBase for any company who wants to get a pulse on their social listening. Though it might take a bit to learn it, if you have a competent team and time to look thru the posts, it's one of if not the best option.

By far the BEST thing about NetBase is how many mentions they get and how much they provide. After any user learns how to use proper boolean, they can get an ENORMOUS amount of data at their fingertips. So much, that I feel like it's one of the best tools for not just social listening, but also reporting – as their sample sizes are much larger than their competitors. Another reason why this is so important, is because while with other platforms, I might still need to do some manual searching via things like Twitter Advanced Search, with NetBase you never actually have to leave the platform.

NetBase is the most powerful in terms of total number of data points pulled and gives more than just a small sample/snapshot. However, NetBase's scraper misses a lot of posts from key platforms such as IG and TikTok. In addition, they're fairly bare bones in regards to other features such as emotion (not just sentiment), bucketing themes (without having Quid as an add-on), and they have a limited time range whereas some other platforms allow you to look beyond 10 years within their tool.

There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates. --Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business. --Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo. --The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling. --Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.