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Call us for a free FastStart Consultation: +1 844 746 1795


by Justin Guinn,
Market Research Associate
Last Updated: October 7, 2016

Here's what we'll cover:

What Is Donor Management and Fundraising Software?
Common Features of Fundraising & Donor Management Software

What Is Donor Management and Fundraising Software?

Fundraising and donor management software provides a platform for nonprofit organizations (NPOs) to track their collected dollars and the donors contributing them. It helps organizations of all sizes maximize their potential through multiple channels and marketing campaigns. Meanwhile, donor management features manage existing donors while strategically sourcing prospective supporters for an organization. These tools work together to recruit, engage and retain donors while optimizing their strategies.

This buyer's guide will cover both Cloud-based and on-premise deployment models. For more on online fundraising platforms, visit our buyer's guide here. Additionally, churches and faith-based nonprofits may find dedicated church management solutions useful for tracking contributions and donations from members.

Common Features of Fundraising & Donor Management Software

Campaign management. Whether launching a single fundraising campaign or establishing an ongoing effort, this feature helps users create personalized, direct email and online marketing campaigns. These tools also measure the overall success of former and current campaigns, helping improve strategy over time.

Custom fundraising solutions. The days of direct mail are not over. Nowadays, donors often vie for simple online donation forms and, in some cases, social media channels, to donate to their favorite causes. Donation software allows NPOs to manage donations from online and offline channels in a single system. There are also specific programs for on and offline giving like online fundraising software for nonprofits and online donation software.

Donation and pledge management. These tools measure the effectiveness of a campaign by tracking donations and pledges made toward a particular campaign. These tools also calculate all inbound donations, whether from individuals, matched gifts, company donations, recurring contributions etc.

Donor tools. Donor software tracks one-time and recurring donors, and organize donor information, with an ultimate goal of turning transactional donors into lifetime supporters. These features help organizations increase contacts and acquire new donors by looking at giving trends and assigning prospective supporters to specific campaigns.

Reporting and analysis. Reporting and analysis features provide summaries for all donations, pledges and grants. These tools also measure donor retention and year-over-year fundraising performance so an organization can measure their success and develop strategies to improve efforts.

Grant tracking and management. Some solutions provide features for nonprofits that monitor application statuses, proposals and awarded funds. Once an award is issued, these tools allocate the funds to their respective department.

Other fundraiser features. For other features commonly found in nonprofit systems like accounting and volunteer and constituent relationship management, visit our nonprofit management buyer's guide.

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