Bynder Software


 

Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets, including videos, documents, images or any other form of digital content.

Bynder DAM increases productivity, partly by organizing a company’s digital assets into a centralized, searchable, database that can be accessed by any employee from any location. For security, Bynder DAM uses two-factor authentication and management can change access and editing rules on individual or per-group bases.

Bynder DAM is a cloud-deployed platform and can be accessed from any web browser. It integrates seamlessly with Bynder’s other tools, allowing companies to smoothly add new functionality as needs change over time.

 

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Supported Operating System(s):
Web browser (OS agnostic)

24 Reviews of Bynder

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Noémie from Lectra
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

May 2017

May 2017

Teams are very tuned and connected to their customers. Support is great. And DAM is super great!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Velocity

Pros

Roles and groups allow to have a common platform with different rights: to see, to preview, to download.
And above all, each user can customize his DAM by adding collection or saving filters for recurrent reasarch.
And Sharing is so easy!

Cons

For some technical documents, preview is not useful. Another way to see assest, just a list of titles, without any picture, would be useful for some users

Source: Capterra
 

Gayla from SunPower

March 2017

March 2017

Built For Sucess

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Bynder is a great tool - since it is built to your specific needs, there is a lot of thought that goes into the up front to ensure it's success and user-friendly. Bynder's DAM module empowers our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before.

Bynder's Workflow module is intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. It has greatly improved our communication and efficiency working on projects.

Pros

With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance. Having Collections and the file send feature is extremely helpful. We also use workflfow, so Bynder collectively allows us to be nimble in our creative development and asset management.

Cons

I wish the workflow tool integrated better with the DAM.

Advice to Others

Take your time rolling it out - you have one opportunity to get it right and get adoption in your organization.

Source: Capterra
 

Nicola from innocent drinks

November 2016

November 2016

A reliable and intuitive tool to organise and share all our creative assets

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Bynder met all of our criteria and have been fantastic at supporting us to get to launch. Matt was great as our account manager, as he has a strong understanding of how the software works. Workshops ensured we set up the metadata and structures in the right way and the initial import went without a hitch. The ongoing support has been prompt and the team are good at communicating. By using Bynder, the ongoing benefits for us are as follows:
*Consistent brand use across all markets
*Easy search tool and download function
*Smoother workflow
*Safety and control of asset storage and sharing
(e.g. not weTransfer)
*Self service searching for non creative teams
*Reuse of assets instead of recreation
*Reduced agency time spent through reuse of assets instead of
re-creation

Source: Capterra
 

Layal from Dubai Tourism

November 2016

November 2016

The Best DAM Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Bynder is a very user-friendly system. It really facilitates our internal communication and external one with other stakeholders and strategic partners. At Dubai Tourism, we are able to tell our brand story in a very efficient way.

I would recommend Bynder as its the better way to work with and manage your digital content files.

Source: Capterra
 

Matthieu from VALRHONA

November 2016

November 2016

Useful & easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We really enjoyed working with Bynder's team to set up our digital asset manager. Our teams all over the world are now using this "DAM" every day, this is why we do recommend this software!

Source: Capterra
 

S. from H&W
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Very versatile DAM solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Bynder offers a very versatile DAM so a lot of rather specific features we wanted to get implemented were often already available or at least familiar to our project managers. Bynder has a strong focus on customer experience and communication and really making sure you are getting the product that works best for your needs with project managers really taking their time to understand your company and being able to offer solutions (or at least tweak off-the-shelf solutions) to fit your needs.

Pros

Versatility

Cons

Graphic design adjustments do take some time and templates should be a little more customisable and tweakable.

Source: Capterra
 

Taylor from Katalyst

October 2016

October 2016

A year with Bynder

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Set up of the system was smooth and the support team did a great job in helping us design the system to meet all of our needs. Throughout the year, all issues were able to be addressed quickly and without further follow-up. Overall we have been very happy with the product we have

Source: Capterra
 

Bram from Label A
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2016

May 2016

Bynder became the primary step in workflow around marketing

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

We started using Bynder over 3 years ago and we've grown with them. From DAM to Marketing Automation we've always been one of the first users and the super intuitive interface makes it that we still use it. We are now with over 70 people in our team and the system still can handle all our assets and workflows.

Pros

The interface definitely. It's so easy that we never have to explain how it works. We're OS X users and everything seems really familiair which helps.

Cons

The roadmap can always be faster. New features are announced and most of the time released on time but we always want them as soon as we see them.

Source: GetApp
 

Bram from Label A

May 2016

May 2016

Best DAM in the business

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We've been looking for a DAM for a while and with Bynder we found the perfect solution! Bynder does not only store our assets but also helps us distribute them over all our channels.

Source: Capterra
 

Ulrich from Avantgarde

April 2016

April 2016

Centralized tool for inter-office information management

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Bynder stands out from most other DAM tools because of its intuitive user interface, which renders long trainings or trouble-shooting (almost) obsolete. We can easily share information between our network of international offices, and help them access vital information on the spot.

What I dislike is that the set up of the Corporate Identity Guidelines module took way longer than expected. It has only very basic layout options and does not match the excellence of the DAM component.

With offices around the world it is quite time-consuming to share information between offices. Bynder's branding automation solution has offered the best way to make our assets accessible, searchable, and downloadable with a minimum effort of time.

Source: Capterra
 

Silke from explain-it GmbH

April 2016

April 2016

Create High-Quality Explainer Videos and Video Based Trainings

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Thanks to Bynder's branding automation solution, we could strengthen the structure of our image-date-archive, optimize our internal production workflow and therefore further improve the quality of our explainer videos and Video Based Trainings.

Source: Capterra
 

Marc from Buddha to Buddha

April 2016

April 2016

Ensuring a consistent and recognizable brand identity

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Bynder made it possible to portrait our most valuable assets! An image driven company as Buddha to Buddha is, depends on the way our imagery is available and can be shared in a user-friendly and professional way.

Source: Capterra
 

Thomas from KIDDINX Media GmbH

April 2016

April 2016

A user-friendly online approval system for entertainment license properties

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Our company works in the children licensing business with various major national and international licensees. All of them have special needs concerning artwork delivery and approval process.

When Bynder initially presented its software to us, we had serious doubts of this program can be customized to our particular working procedures. Two years later, we have no idea how we ever worked without our brandportal. We have the feeling this software was written only for us. Same applies to the German customer service.

It would be great to have a feature to create newsletters or print ads directly out of Bynder.

Thanks to Bynder we are able to offer our licensees a modern, user-optimized online solution. Former time-consuming working procedures are now transparent, efficient and easy-to-use.
We love it!

Source: Capterra
 

Kenny from Brandobility

April 2016

April 2016

Great solution for Brand Marketing Management

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Bynder is all about user experience: I am most impressed by the ease of use, sophistication of development and constant push to make it even easier and better.

I see in Bynder EVERYTHING we ever wanted from a brand content management solution. We did the leg work, the research, and found that Bynder is the centralized portal we¿ve been dreaming about.

What I dislike about Bynder is that it's not a household name. Once people see it, they love it, however, because it¿s a new solution specifically in the US, brands can be reluctant to try something they haven¿t heard of.

What we do
We provide marketing content management services; the kind that help companies organize their content and keep it organized by creating structure and workflow that¿s easy to deploy, use and, most importantly, maintain.

Source: Capterra
 

Jeranne from TravelBird

April 2016

April 2016

Cloud-based software to centralize all your digital assets

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Bynder is a very easy to use tool for our content department to store, manage and find all media. It makes the job of our web editors way more easy! Today our media storing is centralized which enables all colleagues to find the correct asset quicker and to work more efficient.
I would like to know what other features are available (that we do not use/ can be used better) - consultation from Bynder how we can optimize our current tool.

Source: Capterra
 

Kevin from Label A
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2016

February 2016

Easy-to-use for managing and sharing images, designs and other assets internally and for clients

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Bynder gave us a smarter and faster workflow during and after the design process. And that's a win without even fully using all of the powerful possibilities that Bynder has to offer.

Pros

Next to the quick drop-and-send feature of Bynder, once inside the portal it's very easy for us to manage images, mockups, designs and other digital assets. Best of all is that it works good for internal use, but more importantly also for clients. With the Workflow feature, we're able to take to our clients in our design journey and collaborate better during the design process by gaining direct, contextual feedback.

Cons

It's quite hard to think of a feature or anything that we really dislike, but as we are heavy users of the collections feature within Bynder, it would make our workflow even better if the sharing capabilities of collections would become better over time.

Source: GetApp
 

Kevin from Label A

February 2016

February 2016

Easy-to-use for managing and sharing images, designs and other assets internally and for clients

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

When we think of the best things of Bynder, the first thing that pops our mind is the quick drop-and-send feature of Bynder. Next to that; once you're inside the portal it's very easy for us to manage images, mockups, designs and other digital assets. Best of all is that it works good for internal use, but more importantly also for clients. With the Workflow feature, we're able to take to our clients in our design journey and collaborate better during the design process by gaining direct, contextual feedback.

Overall, Bynder gave us a smarter and faster workflow during and after the design process. And that's a win without even fully using all of the powerful possibilities that Bynder has to offer.

Source: Capterra
 

Kitty from Birdy Golf

February 2016

February 2016

Beautiful product

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Great software with loads of possibilities, customisable options and an excellent customer support service! Definitely a recommendation for companies that depend on high quality images.

Source: Capterra
 

Michael from Southbank Centre

February 2016

February 2016

Bynder - the easiest and most liked system

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We use Bynder for Digital Asset Management purposes. Reliability and ease of use are key in on-boarding a medium-large organisation onto the system. Having a central asset bank like Bynder is a great help. It is really easy to use and most new personnel just 'get it' instantly. The most often received piece of feedback from new users is how much of an improvement the system is, as compared to network storage or cloud-based document storage (like Google Drive or Dropbox).
Make no mistake, it is endlessly customisable and can be made as verbose as your company needs, while maintaining a solid interface to help guide users through the required processes.

Today we are able to centralise images and display them internally for staff to see how much content we produce. We are also able to use Bynder's dropbox functionality to work with external asset suppliers, without the need for maintaining accounts for non-staff users, while maintaining reliability and security of the system.

What I dislike is that the minor interface glitches occasionally. But those are promptly remedied by ongoing release cycles or support intervention.

Source: Capterra
 

Jonas from Visit Åland

August 2014

August 2014

Great media management

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We've transitioned from our legacy system to Bynder. We now store photos and video in the cloud. Before deciding on Bynder I reviewed 20+ digital asset management systems. Among these Bynder was one best suited to our needs.

Source: Capterra