MarketMuse is an enterprise content planning tool that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content.
The system uses intelligent algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. MarketMuse then makes suggestions for improvement based on those comparisons.
It can, for example, identify topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging. These improvements can help with search engine rankings and can lead to better end-user experiences.
MarketMuse is sold as software-as-a-service (SaaS) with a monthly per-domain fee. It’s designed to be used immediately and does not require integration with other software systems.