Brandwatch Software


 

Brandwatch is a Web-based social customer relationship management (CRM) solution that enables organizations to measure and optimize social media initiatives. The solution captures and analyzes data from over 80 million online sources and supports 44 languages to provide insights.

Brandwatch’s “Channel” feature enables tracking of any Facebook pages or Twitter handles without entailing admin rights. The software also provides online community metrics, sentiment analysis and insights along with side-by-side competitor comparison.

Brandwatch's partnership with Twitter enables it to provide real-time coverage of all Twitter accounts. In addition, the “Twitter Hindsight” feature allows users to access archived data dated back till 2006.

Brandwatch’s search engine provides refined search results by leveraging 23 Boolean operators. The software’s “Demographic Insights” feature enable users to track demographic variables, such as account type, gender, profession, interests and location of the individuals posting about the organization or its competitors.

 

Brandwatch - Query comparison
 
  • Brandwatch - Query comparison
    Query comparison
  • Brandwatch - Competitor tracking
    Competitor tracking
  • Brandwatch - Influencer identification
    Influencer identification
  • Brandwatch - Market researcher
    Market researcher
  • Brandwatch - Mentions
    Mentions
  • Brandwatch - Summary
    Summary
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

3 Reviews of Brandwatch

Showing 1-3 of 3

 

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Tyler from Gray Street Solutions
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

Great for Small - Medium Sized Business and Focused Monitoring

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.

2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Advice to Others

Find an agency partner for discounted pricing as compared to retail rates :)

Source: GetApp
 

Dave from Element5 Digital
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2016

June 2016

Strongest Listening Tool on the Market

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.)

Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pros

Scary-accurate
Pulls in more conversations than most tools
Pro level analytics
Sentiment tool is a LOT better than others I've tried
Reports are attractive
Nice integration with Clarabridge for text mining

Cons

Fairly expensive
Sometimes tough to filter out spam
Not a good beginner tool

Source: GetApp
 

Hannah from Charleston|Orwig
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2016

May 2016

Brandwatch is a bad deal

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Source: GetApp