Brandwatch is a Web-based social customer relationship management (CRM) solution that enables organizations to measure and optimize social media initiatives. The solution captures and analyzes data from over 80 million online sources and supports 44 languages to provide insights.
Brandwatch’s “Channel” feature enables tracking of any Facebook pages or Twitter handles without entailing admin rights. The software also provides online community metrics, sentiment analysis and insights along with side-by-side competitor comparison.
Brandwatch's partnership with Twitter enables it to provide real-time coverage of all Twitter accounts. In addition, the “Twitter Hindsight” feature allows users to access archived data dated back till 2006.
Brandwatch’s search engine provides refined search results by leveraging 23 Boolean operators. The software’s “Demographic Insights” feature enable users to track demographic variables, such as account type, gender, profession, interests and location of the individuals posting about the organization or its competitors.