Buffer Software


 

Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.

Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.

Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

Buffer - My Buffer
 
  • Buffer - My Buffer
    My Buffer
  • Buffer - Content
    Content
  • Buffer - Link shortening
    Link shortening
  • Buffer - Scheduling
    Scheduling
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

111 Reviews of Buffer

 

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Software Advice Reviews (4)
More Reviews (107)

Showing 1-4 of 4

Sarah from Jokes4Miles
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

This is my favorite app for social media management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

It's incredibly easy and simple to use. I love the autoschedule feature, and I especially love that you can reschedule old posts with a few clicks. I like how Buffer will set up the best posting schedule for you based on your engagement and audience.

Cons

As of the time I used it, there was not a bulk scheduling option. That would be a really handy feature.

 
 

Maire from Relay Shop USA
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great to keep you organized!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great tool for people like me who cannot afford a communiy manager yet. I prepare all my post for all my social media platform (Facebook, Twitter, Lindkin, Instagram) and schedule them for the week. Saves me a lot of time!

Cons

I wish we didn't have to manually use the phone to post on instagram, we can only have a reminder for that specific platform. However all the other platform post automatically without you having to be on your phone do to it manually.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Best in Class Social Media Scheduling

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love it. Use it.

Pros

Buffer is a company that does one thing, and they do it very well. You can create and schedule social media posts on Twitter, Facebook and more. The best part is that they don't make you schedule every single post -- you can simply create content and add it to your queue or "buffer," and it'll be posted at the best time, or on the schedule that you set for the week.

Cons

It's not good for social media monitoring, just for posting. You can add posts to your Buffer to be posted later, but you'll need another tool in order to do community management and engagement.

 
 

Emeka from Afro
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

The best social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely.

Cons

sometimes I have two of the same tweets appear. I think it's a user error though. Maybe posting advice?

 
 
 
Showing 1-20 of 107

Taiwo from QuickCheck Nigeria
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Really enjoyable service so far.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Seamless post scheduling.

Pros

It's quick, easier and makes work less stressful with the scheduling feature. It also gives analytics report on a post.

Cons

Our subscription only allow us to schedule up to 10 posts at a time. I had to use notepad to save social content which totally goes against the essence of using a social media tool.

Source: Capterra
 

Dan from TUNE
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

Easy Way to Get Started with Social

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's great that I can allow various people across my organization to make their own social post across all of our social channels while maintaining control of what actually gets published. It's also great that I don't have to login to each channel separately, and can re-post content (especially important for Twitter) quickly and easily.

Cons

It's difficult to see success rates within the tool - you really have to dig deep into the reports to get an idea of whether or not your posts are effective or not.

Source: Capterra
 

Jacob from PromptCloud
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

The most user friendly social media automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of use is what I like the most about buffer. It also allows you to go back to the history and re-share those posts with just a click. That's a great feature!

Cons

Lack of analytics is one shortcoming I see. I think the team is working on analytics implementation now.

Source: GetApp
 

Suryakant from Yapsody
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

It's Just Amazing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The Scheduling becomes very easy from the buffer. I love their Pablo Application. I can create lot of beautiful images from it and i just love that.

Cons

Besides the application is very good. I am Not Able to Remove The Branding from my facebook post. It is very irritating

Source: Capterra
 

Praval from Zoho Corporation
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2017

August 2017

Great tool to manage your personal social media profiles

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like how it makes it easy to share links from my personal profiles and space them out. The browser extension is the only way I use it and I rarely have to go to their website/product.

The best part is - it's free to use. (There are paid plans but I'll come to that later).

Also, they have a great team their support staff is pretty good.

Cons

While it's easy to use for individual/personal profiles, I find it limiting for what it offers to businesses. One thing it does really well is "scheduling" and that's what I use it for.

It does seem pricey if you compare it with some of the other tools in the market. There's a lot more that you can get for that.

Source: GetApp
 

Gabriela from Valatam
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Buffer is a great social media management tool!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I was able to schedule my posts for the week in every social media (including pinterest) and everything was free because you can have 1 profile per platform and that's free, so you don't have to waste money if you're just starting to do social media with your business.

Pros

What I like most about buffer is that you can have all your social media in one place. Including pinterest, which is not often included in this types of tools.

Cons

The only thing I didn't like about buffer is the fact that you can't post on instagram from the tool. If you schedule the post you'll have to post it from your phone, and that's a waste of time. Because you could simply do it from your phone and set up an alarm instead of using the app.

Source: Capterra
 

Rachel from Exigence

July 2017

July 2017

Great App for Managing Content

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that I can schedule multiple posts on multiple different accounts. It's helpful that each of my social channels is organized and that I can easily check on and off if I want the post to go to that channel or not.

Cons

It is difficult to switch accounts on Buffer, you need to log in and out, when you should be able to do a quick switch. It would also be nice to be able to schedule more than 10 posts in advance.

Source: Capterra
 

Erin from AEI
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

Great tool to add to our lineup

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

My absolutely favorite thing is the "rebuffer" feature - this allows me to easily repeat tweets that received high engagement. I can do this seamlessly with 2 clicks in Buffer.

Cons

There are some limits to the functionality. For example, you can't schedule out several days in advance using the "rebuffer" feature.

Source: Capterra
 

Louise from The DREAM JOB COACH

July 2017

July 2017

Easy to use and great value for a small business owner.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The analytics are great. Easy to understand and brilliant to have all my information in one place. I have all my accounts on Buffer and can schedule each one for over a week in advance which frees up valuable time in my business.

Cons

I really miss the feature where Buffer used to make suggestions about articles I could share. Apart from that - no cons!

Source: Capterra
 

Shelley from Town and Mountain Realty

July 2017

July 2017

I used this program to save articles to post to multiple social media sources all at the same time.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It was great that I could schedule posts to go out later on instead of immediately, that way I could do a month's worth of work in a few hours depending on what it was.

Cons

I didn't like that it makes the twitter posts look strange and doesn't give good options for adding multiple photos to posts either.

Source: Capterra
 

Christina from KV

July 2017

July 2017

Buffer is an excellent tool to use if you are managing multiple social channels for a business.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It allows the social media manager to better prioritize their time.

Pros

I enjoy this software because you can plug in a month's worth of content in a few hours, but schedule the posts to publish at peak days and times. Users' aren't aware but makes the most of the social media manager's time.

Cons

This software could easily be taken advantage of. It's a great tool for businesses, but it is also very important that businesses are still involved and are engaged on their social accounts and not solely rely on buffer.

Source: Capterra
 

Nevlynn from Nevlynn.com

July 2017

July 2017

Very easy to use and builds my followers automagically

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It sends out scheduled relevant content to my followers which in turn attracts more followers to my account. I have selected categories and it picks the most engaging ones to send to my follower base.

Cons

There is nothing particular I don't like, the service does what it is expected to do. I have set it up once and forgot about it.

Source: Capterra
 

Jonathan from Intranet Future
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Buffer is my social media dashboard of choice

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer helps save time and makes social media posts more effective.

Pros

Easy to set up and add accounts, easy to obtain articles from the web and great customer services. Buffer have really thought about the design and if steps aren't needed they are removed. For example, when adding a new time to a posting schedule there's no need for a save button, so there isn't one. Just add the new time and you're done.

Cons

A shame that the feature that suggested the best times to post has been withdrawn. It was useful to be get this guidance and my clients loved the idea.

Source: Capterra
 

Caleb from Elevator World, Inc.
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

A life saver for a small business!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's a huge time saver for a small business like ours where I am usually the only person managing multiple social media accounts.

Pros

The User Interface is pleasent and easy to use with little or no training. Scheduling posts across multiple platforms is great. With the iPhone app and the Safari extension, sharing posts is even easier and quicker as well.

Cons

There were a couple of features that I enjoyed, but are no longer supported (at this time anyway). One of those is the suggested posting times for each account. Buffer would analyze previous post engagement and offer suggest times. They no longer do this, but it's not a huge loss for me.

Source: Capterra
 

Christina from KV
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

My experience with Buffer has been excellent. It's quick and easy.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I can take time to plug in the needed info and trust the software will publish the correct posts at the correct times.

Pros

I like that I can plug in social media posts to multiple channels in seconds. I know that the social channels I use have posts publishing for the entire month.

Cons

I haven't used bulk buffer, I wish that it was better explained on how to upload multiple posts at once into buffer. Wish it was on the same site.

Source: Capterra
 

Andrew from PhysioWorks

June 2017

June 2017

Such as timesaver!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It si a simple to use option for scheduling posts to social media sites. The free version offers up to 1 of each social account and 10 posts to be scheduled. At this time the free version offers me the value my small business needs.

Cons

It can be frustrating how it interfaces with the various social sites, but this is because of the ways the socials want things done, not due to buffer.

Source: Capterra
 

Brady from Solutions Digital Marketing

June 2017

June 2017

Manage multiple social media profiles for multiple clients

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to monitor and manage social media posts and track activity and traffic in a calendar view is very useful.

Cons

Sometimes posts will appear to double after they have been posted, but this just seems to be a bug in the display rather than actually doubling up a post.

Source: Capterra
 

Brian from Martinsville Bulletin
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Solid product, takes hassle out of scheduling posts and designing/structuring them

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use, makes structuring a coordinated message through social media much easier.

Pros

Easy to use. Simple and plenty of available customization for posts. It helps being able to schedule posts for our Instagram, Twitter and Facebook accounts all at once, all coordinated with the same message

Cons

It can occasionally pull up random photos that are not linked with the story/post we're trying to set up. It's easy to change, as long as you pay attention. Otherwise, you might have some unwanted and somewhat odd photos popping up on your Twitter feed.

Source: Capterra
 

Nida from Avaza
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Buffer is a great way to setup future social media posts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Makes the whole social media scheduling job super simple!

Pros

It's easy to use. They have made it super simple to add posts to social media accounts using extensions and applets.

Source: Capterra
 

Danielle from Adwerx
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Buffer is great if you have the money to upgrade

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Being able to create social designs with Pablo was great!

Pros

Easy to share articles with the Chrome extension and easy to send out tweets.
The Pablo design tool is an amazing feature to have built in and they give a lot of options

Cons

If you don't have the money to upgrade it the functionality almost becomes useless. The design is also not the best and can be a bit confusing.

Source: Capterra