Buffer Software


 

Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.

Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.

Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

Buffer - My Buffer
 
  • Buffer - My Buffer
    My Buffer
  • Buffer - Content
    Content
  • Buffer - Link shortening
    Link shortening
  • Buffer - Scheduling
    Scheduling
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

96 Reviews of Buffer

 

Start your review of Buffer

Click to start
http://www.softwareadvice.com/crm/buffer-review/
Software Advice Reviews (3)
More Reviews (93)

Showing 1-3 of 3

Maire from Relay Shop USA
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Great to keep you organized!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This is a great tool for people like me who cannot afford a communiy manager yet. I prepare all my post for all my social media platform (Facebook, Twitter, Lindkin, Instagram) and schedule them for the week. Saves me a lot of time!

Cons

I wish we didn't have to manually use the phone to post on instagram, we can only have a reminder for that specific platform. However all the other platform post automatically without you having to be on your phone do to it manually.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Best in Class Social Media Scheduling

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love it. Use it.

Pros

Buffer is a company that does one thing, and they do it very well. You can create and schedule social media posts on Twitter, Facebook and more. The best part is that they don't make you schedule every single post -- you can simply create content and add it to your queue or "buffer," and it'll be posted at the best time, or on the schedule that you set for the week.

Cons

It's not good for social media monitoring, just for posting. You can add posts to your Buffer to be posted later, but you'll need another tool in order to do community management and engagement.

 
 

Emeka from Afro
Specialty: Transportation
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

The best social media scheduling tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely.

Cons

sometimes I have two of the same tweets appear. I think it's a user error though. Maybe posting advice?

 
 
 
Showing 1-20 of 93

Jonathan from Intranet Future
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Buffer is my social media dashboard of choice

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer helps save time and makes social media posts more effective.

Pros

Easy to set up and add accounts, easy to obtain articles from the web and great customer services. Buffer have really thought about the design and if steps aren't needed they are removed. For example, when adding a new time to a posting schedule there's no need for a save button, so there isn't one. Just add the new time and you're done.

Cons

A shame that the feature that suggested the best times to post has been withdrawn. It was useful to be get this guidance and my clients loved the idea.

Source: Capterra
 

Caleb from Elevator World, Inc.
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

A life saver for a small business!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's a huge time saver for a small business like ours where I am usually the only person managing multiple social media accounts.

Pros

The User Interface is pleasent and easy to use with little or no training. Scheduling posts across multiple platforms is great. With the iPhone app and the Safari extension, sharing posts is even easier and quicker as well.

Cons

There were a couple of features that I enjoyed, but are no longer supported (at this time anyway). One of those is the suggested posting times for each account. Buffer would analyze previous post engagement and offer suggest times. They no longer do this, but it's not a huge loss for me.

Source: Capterra
 

Christina from KV
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

My experience with Buffer has been excellent. It's quick and easy.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I can take time to plug in the needed info and trust the software will publish the correct posts at the correct times.

Pros

I like that I can plug in social media posts to multiple channels in seconds. I know that the social channels I use have posts publishing for the entire month.

Cons

I haven't used bulk buffer, I wish that it was better explained on how to upload multiple posts at once into buffer. Wish it was on the same site.

Source: Capterra
 

Andrew from PhysioWorks

June 2017

June 2017

Such as timesaver!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It si a simple to use option for scheduling posts to social media sites. The free version offers up to 1 of each social account and 10 posts to be scheduled. At this time the free version offers me the value my small business needs.

Cons

It can be frustrating how it interfaces with the various social sites, but this is because of the ways the socials want things done, not due to buffer.

Source: Capterra
 

Brady from Solutions Digital Marketing

June 2017

June 2017

Manage multiple social media profiles for multiple clients

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to monitor and manage social media posts and track activity and traffic in a calendar view is very useful.

Cons

Sometimes posts will appear to double after they have been posted, but this just seems to be a bug in the display rather than actually doubling up a post.

Source: Capterra
 

Nida from Avaza
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Buffer is a great way to setup future social media posts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Makes the whole social media scheduling job super simple!

Pros

It's easy to use. They have made it super simple to add posts to social media accounts using extensions and applets.

Source: Capterra
 

Danielle from Adwerx
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Buffer is great if you have the money to upgrade

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Being able to create social designs with Pablo was great!

Pros

Easy to share articles with the Chrome extension and easy to send out tweets.
The Pablo design tool is an amazing feature to have built in and they give a lot of options

Cons

If you don't have the money to upgrade it the functionality almost becomes useless. The design is also not the best and can be a bit confusing.

Source: Capterra
 

Andres from estacionLAPAZ
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

I really like the fact that you can schedule posts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Being able to visually plan ahead for the week really helps me make better decisions.

Pros

The scheduling functionality is great, even though you can do it on the social media websites themselves, it helps to have a visual of what is to com during any given week.

Cons

The software does not allow you to boost your posts from the platform you have to go into the social media website themselves and boost them individually, which kind of defeats the purpose of scheduling in advance....

Source: Capterra
 

Shad from ShadEash.com

June 2017

June 2017

I use Buffer so I can bulk post, but spread it out.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Can schedule multiple posts in advance. View statistics for your best performing posts, and you can repost a popular post.

Source: Capterra
 

Jeremy from CS LLC

June 2017

June 2017

Best way to manage your social media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Have been using Buffer for 3+ years over dozens of businesses and projects, and I love it. Without Buffer, social sales would be much more difficult

Cons

Business pricing is a bit steep, but manageable. I do hope that they reduce it in the future however.

Source: Capterra
 

Amobi from Jumia
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Best Social Media Sharing tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer is brilliant for making the most of my content, allowing me to tweet out at different points in the day so that more people see it.

Pros

I use Buffer daily to schedule posts here at Jumia. It has been a great tool so far

Always posts at the set time
Well built and designed
Awesome Customer services, always answers my questions via Twitter

Cons

Free plan is limited, I have to pay every month

Android app can be hard to use, sometimes stops working with no clear error message

Source: Capterra
 

Angela from Web Writing Advice
Number of employees: 1 employee Employees number: 1 employee

May 2017

May 2017

I've been using Buffer for over a year, and love the simplicity. My business can be on 24/7!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It helps build and maintain my online business presence.

Pros

I love that I can have an online presence even when I'm taking time off. This ensures my audience is happy and informed. I'm profitable every hour of the day!

All aspects of using Buffer are intuitive and simple. I was up and running within 10 minutes of reviewing the software.

Cons

I'm hoping there will be an update for brand partnerships on Facebook. Right now, it's not possible to pre-schedule Facebook posts that have been paid or are linked to a branding partnership.

Source: Capterra
 

Rachel from Croosing

April 2017

April 2017

Buffer Helpful for Managing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer is great for someone like me who is a social media manager and needs to handle multiple different accounts for different companies. It is great for scheduling, very convenient, but they could work on developing more features, such as tagging.

Pros

Easy to figure out how to use. Can manage multiple accounts.

Cons

I cannot connect my Google Plus account, because it is a special account. Also I would love to see tagging for Facebook.

Advice to Others

Recommended for anyone, but specifically if you are going to use this professionally.

Source: Capterra
 

jose from Designing
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

good for begginer user

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Was one of my first applications to use to manage and program in social networks, its user interface is incredible

Pros

easy to use, very intuitive, it has a section for content creation that it is very useful

Cons

on its free version it as a limitations for publications for days and limitations on more than one account

Advice to Others

It where one of my first options to upgrade from the  free version to a pro version, but it seems a little expensive 

Source: Capterra
 

Luis from Drawfolio

February 2017

February 2017

Essential tool to automate social media

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

I manage two brands' social media (a startup and a more consulting-financing oriented brand), and Buffer is essential to plan my week's posts and get stats & analytics on them.

Source: Capterra
 

Chinyere from Visualiza
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Buffer is a very awesome tool for small business social media.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Buffer is a very awesome tool for small business social media. We use it everyday to schedule post and it works 99% of the time. We love the awesome team at buffer

Pros

awesome tool

Source: Capterra
 

Claire from VirtualBusinessSolutions.Biz
Number of employees: 1 employee Employees number: 1 employee

February 2017

February 2017

Review of Buffer From a Free Account User

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's important to state that I only know the software as a free user. I also use Hootsuite, but my preferred method of social media management is Buffer, although it does not offer everything I am looking for. If I could afford it, my choice of social media management would be MeetEdgar, but my business is not on that kind of scale yet and I can't afford it.

I use Bulk Buffer to upload bulk uploads, but the pain of it is that I have to go back to Buffer and upload images for each status. I don't know how the premium packages work, but on the free account, that is painful.

All in all, I recommend Buffer for the person starting out.

Pros

Easy.
Affordable - I'm on the free account.
Well known; lots of resources for it like other 3rd party applications.

Cons

It does not do everything I want it to do, but there are no other social media management tools that do, so you can't hold that against Buffer at this stage.

Advice to Others

Try it. Much easier to start and use than other tools and you don't have to study how it works, as you can figure it out pretty fast.

Source: Capterra
 

Sean from the Journey
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Buffer All The Way!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I really enjoy using Buffer. Social Media posts are a little overwhelming these days, but Buffer allows you to schedule posts at various increments so that your followers' feeds are not bombarded and the content you post is seen. I definitely recommend this resource.

Pros

The ability to schedule social media posts throughout the day.

Cons

When using Instagram, you have to open the app on the phone and paste the caption at the exact time you scheduled.

Source: Capterra
 

Kevin from Church Media Source
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

Love this company

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Buffer is not only and incredible product, but the company's philosophy of transparency is just inspiring. I've reached out to them dozens of times asking in depth questions about their data and they share it freely. I use Buffer to manage multiple business and personal social media accounts.

Pros

Easy to use and the company is phenomenal.

Cons

None.

Advice to Others

Dive into the community. If you have a questions ask.

Source: Capterra
 

Todd from Riverpark Church
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Game changer for staying engaged on Social Media

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Buffer makes it so much easier to keep a constant stream of quality content flowing to your organization's media channels... Spend an afternoon and fill your queues then let buffer do the work of posting at the ideal times!

Pros

Makes it easy to keep a constant flow going!

Cons

Wish the free version included 3 accounts

Source: Capterra