Buffer is a Web-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.
Buffer’s “Schedule” tab enables users to publish online content at a specified time, day or frequency, even during offline hours. It also enables users to create a customized queue of posts according to different time zones.
Buffer’s “Analytics” tab provides performance measures of each post on social platforms, stated by number of likes, comments, shares, retweets, clicks and views for the pages. In addition, the software’s “Link Shortening” feature allows users to share a unique link for an individual update to track responses of particular campaign.
Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.