Falcon.io provides a SaaS platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management.
With Falcon, marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform is complemented by comprehensive support and consultancy services.
This solution allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Falcon.io provides highly flexible APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
Joakim from WiMP Music
Specialty: Other services
The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.
They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.
Look at your own need. What is your biggest needs? Check out other tools and compare them for your needs. All products have their own speciality and way of showing the content from social media. Find the tool that meet your needs in terms of UX and functionality.
Henry from Viewster
Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.
Nothing that is in their control. They are awesome
Shop around and see what other platforms have to offer. Weigh the pros and cons and you can see that you'll be stuck (often) using more than one platform.
Gabriella from Interhome AG (Switzerland)
Specialty: Hospitality / Travel
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.
Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.
Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.
Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.
If you have several channels and more than a handful users 'feeding' those channels, this will be the tool for you. The HOME tab gives you a comprehensive overlook over activities of all users, online status of users, recent publications and much more. The easy setup of apps is a huge advantage if you want to engage your users more and start a dialog.
Also: One of our channels went up from 40K likes to 50K likes in about 1 month, while the 40K took us years to build up.
It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.
There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.
Lisa Rose from Garden of Life
Employees number: 201-500 employees
From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!
It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.
I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.
The customer support/build feature/analytics
The build component is awesome but would be even better if you could create a specific URL to your brand
Worth the investment!
Natalie from LivePerson
I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!
I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening.
Great support, very reactive.
Not convinced by the landing page building tool.
Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support.
Very user friendly to use.
Excellent Customer Support. Really AAA+. Always willing to go the extra mile.
Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically.
Caroline from Columbia University
Employees number: 51-200 employees
What I like about Falcon is that it is well-rounded: there¿s a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I¿m looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we¿re interacting with across social media. Also, they have a very personable, fast customer support team.
Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.
Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.
Providing a much more robust social media dashboard than its competitors, Falcon Social is a great tool for organizing a business’s social media efforts. It’s ideal for businesses that have multiple social media sites managed by multiple team members.
Easy collaboration on social media campaigns
Andrea from Golem Verlag GmbH
Employees number: 11-50 employees
Karl from Produce Marketing Association
Employees number: 51-200 employees