Falcon.io provides a SaaS platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management.
With Falcon, marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform is complemented by comprehensive support and consultancy services.
This solution allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Falcon.io provides highly flexible APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
Joakim from WiMP Music
Specialty: Other services
The service of Falcon Social is very good - you will get a personal contact that you can get in touch with at any time if you have any requests, feedback or concerns. Their support is also very fast and likely to to resolve your problem quickly. They also shares a lot of great ideas and tips with their users.
They used to be quite quick implementing new functionalities, but has began to be more slow in their implementations. This will hopefully be improved as they recently announced big changes in terms of number of employees.
Look at your own need. What is your biggest needs? Check out other tools and compare them for your needs. All products have their own speciality and way of showing the content from social media. Find the tool that meet your needs in terms of UX and functionality.
Henry from Viewster
Their communication team is amazing. Any issue or error we run into, they instantly help us fix and they actually care. The product itself drives like a dream. Despite the never ending changes on social platforms, Falcon manages to stay up to speed.
Nothing that is in their control. They are awesome
Shop around and see what other platforms have to offer. Weigh the pros and cons and you can see that you'll be stuck (often) using more than one platform.
Gabriella from Interhome AG (Switzerland)
Specialty: Hospitality / Travel
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.
Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.
Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.
Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.
If you have several channels and more than a handful users 'feeding' those channels, this will be the tool for you. The HOME tab gives you a comprehensive overlook over activities of all users, online status of users, recent publications and much more. The easy setup of apps is a huge advantage if you want to engage your users more and start a dialog.
Also: One of our channels went up from 40K likes to 50K likes in about 1 month, while the 40K took us years to build up.