Save time & costly mistakes. Our experts will recommend the best software for your needs. Call for a free consultation: (888) 234-5132
We need a few details about your organization to start narrowing down the list:
Save weeks of up-front research and avoid costly mistakes with our free FastStart Consultation.
"My CIO asked me to research CRM companies - Software Advice was an easy and efficient way to evaluate a spectrum of different software vendors in one phone call." Sara Sommers
Baptist Health System
"If you really want to cut through all the hype about what software is the best fit for your business look to Software Advice. They are free to use, and got us thinking beyond just replacing old software. They were quite good helping us think about what we could accomplish with the right software." Jim Miller
College Place Heating and Air Conditioning
"This is a great service that gives you high level info (pricing, company overview/background, notable feature/functionality) on your short list vendors and also puts you in touch directly with those vendors. " Amy Cornelius
Gaming and casino customer relationship management (CRM) software helps casino managers monitor their most important asset: players. Casino CRM software focuses primarily on customer service and marketing. It allows managers to track the relative value of repeat customers, and then target specific promotions and rewards based on player potential and preferences.
Here's what we'll cover in this guide:
In addition to core CRM functionality, hospitality industry CRM software will include the following features that tailor it to the industry:
|Analytics||Perhaps the most critical functionality for a casino, analytical applications provide specific data on how games are performing relative to certain customer segments. They can also provide more general information on tables, players and game performance, as well as where the most revenue and profit is being generated.|
|Loyalty Management||By categorizing customers according to segmentation codes (“coding customers”), identifying customer segments, and measuring the value and opportunity within each segment, the casino can build a personal relationship with their VIP players while maximizing the profitability of their rank-and-file clientele.|
|Marketing Campaigns||If your customer spent all weekend at the blackjack tables, there’s no sense sending him a mailing about the craps table. Since the customer’s data is all being recorded, it’s easier than ever to create marketing campaigns targeted to specific individuals.|
|Hospitality Integration||Since most casinos are tied to hotels, connecting your gaming software to your other systems can vastly increase the efficiency of your operation. When customers make a reservation online, the information transfers directly to the front desk staff who check the customer in and issue a loyalty card. Then all of the customer’s preferences tie into future marketing efforts.|
There are a lot of factors to consider when selecting gaming software, but the usage plan is most important. When evaluating your gaming/casino software, start by considering the following questions:
We're able to offer this service to buyers for free, because software vendors pay us on a "pay-per-lead" basis. Buyers get great advice. Sellers get great referrals.