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Compare Gaming and Casino CRM Software

This page is managed by
Jay Ivey, Market Research Associate
Last updated: October 22, 2014

Top 10 Most Reviewed Gaming and Casino CRM Software Systems

 
TeamSupport TeamSupport provides a customer support solution for gaming and casino organizations with key features, such as The Knowledge Base, which helps prioritize common customer issues.
        114 Reviews
 Price
 Demo

28

Recommendations
in the last 30 days
Salesforce.com Salesforce.com offers a variety of casino and gaming industry-specific features -- from travel management for VIP guests to reservation confirmation and scheduling tools. This cloud-based solution is also extremely intuitive.
        71 Reviews
 Price
 Demo

820

Recommendations
in the last 30 days
InfusionSoft Infusionsoft offers a full CRM solution for the small business owner, with added features to support e-commerce. It is ideal for the gaming and casino industry, where sales and client knowledge are of the utmost importance.
        49 Reviews
 Price
 Demo

566

Recommendations
in the last 30 days
Five9 Virtual Call Center Five9 provides advanced tools for managing gaming and casino industry call centers, regardless of whether they provide inbound, outbound or blended service. The hosted system also easily integrates with many popular CRM systems.
         25 Reviews
 Price
 Demo

20

Recommendations
in the last 30 days
Freshdesk Freshdesk enables casino and gaming industry buyers to streamline customer communications across all channels -- be that via chat, social media, phone or email. This web-based solution is also extremely user friendly.
        17 Reviews
 Price
 Demo

56

Recommendations
in the last 30 days
 

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Marketo Lead Management Gaming and casino organizations are focused on maintaining customer loyalty. With Marketo, these companies can automate nurturing and loyalty campaigns and use revenue cycle analytics to improve their marketing efforts.
        16 Reviews
 Price
 Demo

19

Recommendations
in the last 30 days
Zendesk Zendesk is a cloud-based customer support software built for companies of all sizes. Features include an efficient central workspace, insightful analytics, custom reporting and self-service options.
        14 Reviews
 Price
 Demo

68

Recommendations
in the last 30 days
Hatchbuck Hatchbuck is an all-in-one sales and marketing software for small to midsize companies; it combines email marketing, CRM and marketing automation. Sales and marketing teams can effortlessly manage contacts and email campaigns.
        13 Reviews
 Price
 Demo

91

Recommendations
in the last 30 days
Silverpop A thought leader in the marketing automation industry, Silverpop offers lead scoring & nurturing tools for companies in the gaming and casino industries. Sales automation is offered as part of the integrated suite.
        10 Reviews
 Price
 Demo

16

Recommendations
in the last 30 days
Virtual Contact Center by 8x8 In addition to providing traditional, powerful Call Center functionality, 8x8 Complete Contact Center gives companies tools to communicate with their customers through additional popular mediums - email, chat and voicemail.
        10 Reviews
 Price
 Demo

31

Recommendations
in the last 30 days
 
 


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Buyer's Guide

Here's what we'll cover:

What Is Gaming and Casino CRM Software?
Common Features of Gaming and Casino CRM Software
Evaluating Gaming and Casino CRM Software

What Is Gaming and Casino CRM Software?

Gaming and casino customer relationship management (CRM) software helps casino managers monitor their most important asset: players. Casino CRM software focuses primarily on customer service and marketing. It allows managers to track the relative value of repeat customers, and then target specific promotions and rewards based on player potential and preferences.

Common Features of Gaming and Casino CRM Software

In addition to core CRM functionality, hospitality industry CRM software will include the following features that tailor it to the industry:

Analytics Perhaps the most critical functionality for a casino, analytical applications provide specific data on how games are performing relative to certain customer segments. They can also provide more general information on tables, players and game performance, as well as where the most revenue and profit is being generated.
Loyalty management By categorizing customers according to segmentation codes (“coding customers”), identifying customer segments, and measuring the value and opportunity within each segment, the casino can build a personal relationship with their VIP players while maximizing the profitability of their rank-and-file clientele.
Marketing campaigns If your customer spent all weekend at the blackjack tables, there’s no sense sending him a mailing about the craps table. Since the customer’s data is all being recorded, it’s easier than ever to create marketing campaigns targeted to specific individuals.
Hospitality integration Since most casinos are tied to hotels, connecting your gaming software to your other systems can vastly increase the efficiency of your operation. When customers make a reservation online, the information transfers directly to the front desk staff who check the customer in and issue a loyalty card. Then all of the customer’s preferences tie into future marketing efforts.

Evaluating Gaming and Casino CRM Software

There are a lot of factors to consider when selecting gaming software, but the usage plan is most important. When evaluating your gaming/casino software, start by considering the following questions:

  • Does your organization just need CRM, or do you require a system that can manage sales, marketing and support for other areas of the hospitality industry?
  • Does the software integrate with back-office legacy systems such as accounting to pull critical customer data for analysis and marketing?
  • Does your organization operate from one location or multiple locations? Does the software support deployment across multiple locations?
  • Are you using Twitter and Facebook to communicate with customers? Does the software have a tool to support that communication?


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