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Gaming and Casino CRM Software
What is Gaming & Casino CRM Software?
Gaming and casino customer relationship management (CRM) software helps casino managers monitor their most important asset: players. Casino CRM software focuses primarily on customer service and marketing. It allows managers to track the relative value of repeat customers, and then target specific promotions and rewards based on player potential and preferences.
Casino-specific Functionality
In addition to core CRM functionality, hospitality industry CRM software will include the following features that tailor it to the industry:
| Analytics | Perhaps the most critical functionality for a casino, analytical applications provide specific data on how games are performing relative to certain customer segments. They can also provide more general information on tables, players and game performance, as well as where the most revenue and profit is being generated. |
| Loyalty Management | By categorizing customers according to segmentation codes (“coding customers”), identifying customer segments, and measuring the value and opportunity within each segment, the casino can build a personal relationship with their VIP players while maximizing the profitability of their rank-and-file clientele. |
| Marketing Campaigns | If your customer spent all weekend at the blackjack tables, there’s no sense sending him a mailing about the craps table. Since the customer’s data is all being recorded, it’s easier than ever to create marketing campaigns targeted to specific individuals. |
| Hospitality Integration | Since most casinos are tied to hotels, connecting your gaming software to your other systems can vastly increase the efficiency of your operation. When customers make a reservation online, the information transfers directly to the front desk staff who check the customer in and issue a loyalty card. Then all of the customer’s preferences tie into future marketing efforts. |
Evaluating Gaming & Casino CRM Software
There are a lot of factors to consider when selecting gaming software, but the usage plan is most important. When evaluating your gaming/casino software, start by considering the following questions:
- Does your organization just need CRM, or do you require a system that can manage sales, marketing and support for other areas of the hospitality industry?
- Does the software integrate with back-office legacy systems such as accounting to pull critical customer data for analysis and marketing?
- Does your organization operate from one location or multiple locations? Does the software support deployment across multiple locations?
- Are you using Twitter and Facebook to communicate with customers? Does the software have a tool to support that communication?
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Libra OnDemand Hospitality Management System
Libra OnDemand's CRM software is an award-winning solution in the gaming and casino industry. Their loyalty and rewards functionality helps casino owners create customized programs and rewards for loyal customers.
LeadMaster Lead Management
Professionals in the casino and gaming industry need a system that helps them track their most valuable clients. With LeadMaster, it's easy to track and nurture your biggest players to keep them coming back.
Maximizer CRM
Maximizer CRM has been supplying it's industry expertise for more than 20 years. This solution offers a full set of CRM features, with particular strength in customer service, a key focus for gaming and casino operations.
Sage SalesLogix
Sage SalesLogix is a flexible CRM solution for the small and midmarket organization. It has strong features for contact management and marketing automation to help companies better track and serve their loyal customers.
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Microsoft Dynamics CRM
Microsoft Dynamics CRM is an industry leader, providing customized solutions to meet the needs of professionals in any industry. It offers multiple deployment options and is available in more than 40 languages.
InfusionSoft
Infusionsoft offers a full CRM solution for the small business owner, with added features to support e-commerce. It is ideal for the gaming and casino industry, where sales and client knowledge are of the utmost importance.
NetSuite CRM+
Netsuite's CRM solution is a great fit for the small to midsized gaming and casino operation. it includes features for project and resource management, as well as robust tools for client management to keep your visitors happy.
Aplicor Cloud Suite 7
With fully integrated Customer Relationship Management and financials, Cloud Suite 7 by Aplicor is a cost-effective solution designed specifically for SMBs and fully accessible from the web.
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