Genoo Marketing Automation Software

Genoo is a web-based marketing automation solution for small to mid-sized organizations. It has the basic functionalities that apply to a number of industries, but its clients are primarily in small professional services, software, and technology firms. A relatively new player in the marketing automation space, Genoo has taken the approach of developing software with the primary functions that its target SMB market will require, such as automating email and online campaigns. This has enabled them to reduce software complexity while still providing a quality product at a lower price point for smaller companies.

Genoo has capabilities in email marketing, lead management, lead scoring, microsite building and content management. The functionality is particularly strong in campaign management and automation for email and online. It lacks the more robust features that enterprise clients might require such as multi-channel marketing and event management, but its primary features are ideal for smaller companies in need of a basic marketing automation solution.

Genoo is a completely web-based application. It integrates seamlessly with Salesforce and is available on the AppExchange. Genoo is compatible with both Windows and Mac operating systems, and can be run on any major browser such as Internet Explorer, Firefox and Safari.