Designed to support the unique needs of the homebuilding industry, Lasso CRM is a complete customer relationship management solution that helps developers, new home sales agencies and builders market and sell their developments.
This comprehensive, web-based solution manages every aspect of the sales cycle, from interest list to occupancy. Lasso CRM offers tools necessary to capture, track and nurture every lead.
The workflow automatically captures leads and their preferences, replies with a personalized message and then immediately notifies sales agents for timely follow up. With this information, companies can gain insights on campaign effectiveness and prospect trends, allocating marketing resources to where they will be most successful.
Lasso CRM has a built-in email marketing system with industry-specific templates and integrated analytics, allowing users to easily create dynamic, professional mass email campaigns and then track their success.
It also offers a suite of customizable reports to track sales activity, inventory, financials and more and digitally stores contracts, floor plans, images and more in a single database for easy access.
Lasso CRM is offered via pay by usage model, with no upfront costs. It can be tailored to suit the marketing, sales and contract management of a variety of developments, from townhomes to urban high-rises, planned communities to destination resorts.
mike from acetec
Specialty: Real Estate
it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option.
The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus
seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available.
There are no features for quote management and territory management in the sales automation module.
i would check all the other options that are available to compare the best solution. All in all, I think there is a better solution out there, that can do the same function more efficiently. Check out Prophet CRM
Janette from Keystone Custom Homes
Specialty: Real Estate
Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team!
Nothing. We have been very satisfied with the product as well as the customer service.
If you are in home building or real estate look at a CRM system that is built for those industries. You will be thankful that you did and you aren't trying to make a generic CRM system work for the specifics of our industry.
Travis from Copper Services
It's very reasonably priced for the amount of analytics that come with the technology.
The interface seemed too simple. IT could be upgraded to something a little more advanced.
To evaluate software such as this, make sure to look at the overall ease of use as well as how it could be improved.
Kelley from Inland Homes®
Specialty: Home builder - custom
I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use.
The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome.
Find one that syncs with whatever calendar you use.
Matt from Flagship Homes
Date: March 2013
We are a medium sized home builder that has been looking for a better solution to manage our customers and track sales. We were looking for a tool that would do the simple job of gathering all of our customer's information, create traffic reports, analyze our sales, and provide some accountability from out sales agents.
Lasso exceeded any expectation that I had for a CRM tool. Their analytics tool was AMAZING. I had no idea I would get that level of technology for the budget I was trying to fit it in. Jason and Dave have made us feel like we are joining a team with complete backed end support. I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system.