(855) 210-9106

Need help deciding? Call us.

(855) 210-9106

Need help deciding? Call us.

Overall customer rating:

Overall customer rating:
 (42)
 (16)
(42)
(16)

Recommended by:
Recommended by:

79% of users

69% of users

79% of users
69% of users

Operating systems:
Operating systems:
  
  
  
  

Mobile compatibility:
Mobile compatibility:
  
  
  
  

Deployment:
Deployment:
 
 
 
 

Target customer size:
Target customer size:

Price:
Price:
    
    
    
    

Demo:
Demo:
 
 

Most positive review:
Most positive review:
Most positive review:

“Marketo’s intuitive nature makes it stand apart from the rest. I’m able to accomplish everything I need to quickly and easily, and when I have a question, I can always get it answered in the community or by picking up the phone.”

- Elisa Weiss, Shoutlet, Inc.

“It’s easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to and to provide value exchange.”

- Matthew Miller, ObservePoint

Most negative review:
Most negative review:
Most negative review:

“They are very aggressive with their product roadmap, and sometimes that results in features getting released that still have quite a few bugs and glitches.”

- Alden Mitchell, Balihoo

“There are some glitches here and there when campaign-building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks.”

- James Ashley, HW.com


Pricing

Pricing

How it's priced:

How it's priced:
How it's priced:
 
Cloud deployment: Quarterly or annual subscription fee based on edition; discounts for annual subscribers.
Cloud deployment: Monthly subscription fee.

Contract term:
Contract term:
Contract term:
Cloud deployment: Year-long contract, renewed annually.
Cloud deployment: Annual subscription.

Upfront costs:
Upfront costs:
Upfront costs:
Additional fees for professional implementation and training services.
Additional fees for premium training and support.

Recurring costs:
Recurring costs:
Recurring costs:
Fees for premium support.
None, beyond monthly subscription fees.

What does it cost?

Workflow automation:

Workflow automation:

Reporting analytics:
Reporting analytics:

Email marketing:
Email marketing:

Lead generation:
Lead generation:

Lead management:
Lead management:

Social marketing:
Social marketing:


Ease of use

Ease of use

Overall rating:

Overall rating:
 (0)
 (23)
 (0)
 (23)

Most positive reivew:
Most positive review:
Most positive review:
 

“The user interface makes it easy to find your way around. It’s also a great tool if you need to scale the number of users to execute campaigns.”

- Michelle Tang, NComputing

“Very easy and user-friendly. I tried many software products before, but this is the only one that the majority of us in the company could easily adapt to.”

- Carmi Kawasaki, Military Sealift Command
 

Most negative review:
Most negative review:
Most negative review:

“It was built by marketers for marketers, but it still requires a fair amount of programming and coding knowledge to leverage its full potential.”

- Mike Turner, Textron Aviation

“This product can be hard to use for certain users and does require some training. It is not just a turn-to-start product.”

- Nick Kumar, Info Guardian Corp.


Support

Support

Overall support rating:

Overall rating:
 (0)
 (23)
 (0)
 (23)

Most positive review:
Most positive review:
Most positive review:

“Marketo’s support folks are determined to solve whatever issue arises. They take ownership and won’t give up until it’s done.”

- Laura Florek, DMI

“I have made use of the customer support options several times, and am quite satisfied with the attentiveness and thoroughness of the service.”

- Earl Lester, Ally Financial

Most negative review:
Most negative review:
Most negative review:

“I’ve had many responses that were incorrect and not thorough. If I ask anything beyond the basic how-to question, I am sent to Professional Services for a fee.”

- Christy Tran, Gigya

“Have to hire a consultant to interface [with other systems.] Outlook sync doesn't work.”

- Phil Bornstein, Sodexo

Phone support:
Phone support:
Phone support:
Limited phone support through “Standard” plan; unlimited, worldwide phone support can be purchased through premium plans.
Toll-free; available 24/7, worldwide.
 

Online case submission:
Online case submission:
Online case submission:
Online case submission included in subscription fee.
Available 24/7.
 

Online support options:
Online support options:
Online support options:
Help website, knowledge base and online community included in subscription fee. Personalized support, priority case routing and proactive case monitoring included with premium plans.
Access to help website, knowledge base and online community included. Additional support can be purchased.

Training:
Training:
Training:
Online catalogue and other training resources included in subscription fee. Professional implementation and training services provided for a fee.
“Getting Started” online catalogue included.