(855) 210-9106

Need help deciding? Call us.

(855) 210-9106

Need help deciding? Call us.

Overall customer rating:

Overall customer rating:
 (156)
 (177)
(156)
 (177)

Recommended by:
Recommended by:

79% of users

80% of users

79% of users
80% of users

Operating systems:
Operating systems:
  
  
  
  

Mobile compatibility:
Mobile compatibility:
  
  
  
  

Deployment:
Deployment:
 
 
 
 

Target customer size:
Target customer size:

Price:
Price:
    
    
    
    

Demo:
Demo:
 
 

Most positive review:
Most positive review:
Most positive review:

“Marketo’s intuitive nature makes it stand apart from the rest. I’m able to accomplish everything I need to quickly and easily, and when I have a question, I can always get it answered in the community or by picking up the phone.”

- Elisa Weiss, Shoutlet, Inc.

“It’s extremely powerful. I love how easy it is to populate lists, track reports, websites, emails etc.”

- Aaron Evans, Werner Enterprise

Most negative review:
Most negative review:
Most negative review:

“They are very aggressive with their product roadmap, and sometimes that results in features getting released that still have quite a few bugs and glitches.”

- Alden Mitchell, Balihoo

“The solution is very cumbersome. It doesn’t integrate well with other solutions, such as Salesforce, and in a market that is very saturated with those using it, it should be more intuitive. It is also hard to organize prospects.”

- Renee Richveis, Frazer Consultants


Pricing

Pricing

How it's priced:

How it's priced:
How it's priced:
 
Cloud deployment: Quarterly or annual subscription fee based on edition; discounts for annual subscribers.
Cloud deployment: Yearly subscription fee.

Contract term:
Contract term:
Contract term:
Cloud deployment: Year-long contract, renewed annually.
Cloud deployment: Year-long contract, renewed annually.

Upfront costs:
Upfront costs:
Upfront costs:
Additional fees for professional implementation and training services.
Additional fees may apply for professional implementation services, configuration and premium training.

Recurring costs:
Recurring costs:
Recurring costs:
Fees for premium support.
Monthly fee for each Sales Cloud Engage user license.

What does it cost?

Workflow automation:

Workflow automation:

Reporting analytics:
Reporting analytics:

Email marketing:
Email marketing:

Lead generation:
Lead generation:

Lead management:
Lead management:

Social marketing:
Social marketing:


Ease of use

Ease of use

Overall rating:

Overall rating:
 (156)
 (177)
 (156)
 (177)

Most positive reivew:
Most positive review:
Most positive review:
 

“The user interface makes it easy to find your way around. It’s also a great tool if you need to scale the number of users to execute campaigns.”

- Michelle Tang, NComputing

“Pardot created a marketing automation platform with usability in mind. Its easy-to-use interface and powerful functionality allows a marketer to quickly develop drip programs, automate numerous marketing initiatives and synchronize data to Salesforce.”

- Michel Kayyal, MKTR.cc
 

Most negative review:
Most negative review:
Most negative review:

“It was built by marketers for marketers, but it still requires a fair amount of programming and coding knowledge to leverage its full potential.”

- Mike Turner, Textron Aviation

“Some things are hard, and other things are impossible. You need to know some HTML in order to create forms and emails. Some Marketo automation rules are tricky or impossible in Pardot.”

- Shelby Faris, Connect First


Support

Support

Overall support rating:

Overall rating:
 (156)
 (177)
 (156)
 (177)

Most positive review:
Most positive review:
Most positive review:

“Marketo’s support folks are determined to solve whatever issue arises. They take ownership and won’t give up until it’s done.”

- Laura Florek, DMI

“I love the customer support! … If I can't find my answer in their knowledge base (which is great!), I'll chat with their customer support. They are always available when I need help and always answer my questions.”

- Katie Turner, emids

Most negative review:
Most negative review:
Most negative review:

“I’ve had many responses that were incorrect and not thorough. If I ask anything beyond the basic how-to question, I am sent to Professional Services for a fee.”

- Christy Tran, Gigya

“They are slow, and likely to refer you to FAQ or video when you really need a person.”

- Mike Franko, iPexpert

Phone support:
Phone support:
Phone support:
Limited phone support through “Standard” plan; unlimited, worldwide phone support can be purchased through premium plans.
Offered for Ultimate plan only.
 

Online case submission:
Online case submission:
Online case submission:
Online case submission included in subscription fee.
Included with subscription fee. Live chat support offered for Pro and Ultimate plans.
 

Online support options:
Online support options:
Online support options:
Help website, knowledge base and online community included in subscription fee. Personalized support, priority case routing and proactive case monitoring included with premium plans.
Help website, knowledge base and community are available to all customers. Access to live, weekly training and client advocates included in all plans.

Training:
Training:
Training:
Online catalogue and other training resources included in subscription fee. Professional implementation and training services provided for a fee.
A “Getting Started” online catalogue is included in subscription fee. Additional training and consultation can be purchased.