Membrain by Upstream offers a sales automation platform with CRM functionality. The system provides pipeline management, prospecting, lead scoring, sales analytics and content management functionality.
Membrain users can define buyer-aligned sales processes via drag and drop functionality and activate situational playbooks. The visual pipeline is meant to help sales teams visualize sales progress, monitor pipeline hygiene and track deal status in real-time, while the prospecting dashboard highlights prospect details, activities and communication.
With Membrain’s lead scoring functionality, users can pre-define scoring criteria, define unique qualifiers by campaign, assign qualified prospects to sales reps and auto-populate prospects from other marketing automation platforms.
Sales analytics functionality includes tools for measuring sales performance, strengths and improvement areas, objective and activity achievements, pipeline activity and key performance indicators (KPIs).
Users can also share training materials and sales collateral, and see when customers engage with their content. With the CRM functionality, users can store contacts, activities, documents, search accounts and add custom fields.
Dave from Kurlan & Associates
Specialty: Other services
Membrain is the one CRM that salespeople will use without being prodded. The interface is incredibly simply and easy to use.
There is no down side to Membrain. It is best in class!
Pay attention to how easy it is to customize, how beautifully it integrates sales process into CRM, and includes methodology along with the process.