Microsoft Dynamics CRM was first introduced in 2003. Dozens of releases later, Microsoft Dynamics CRM 2016 just released to market. It is a recognized industry leader with most recent honors as the winner in CRM magazine's Market Leader Awards in four categories: Enterprise CRM Suite, Midmarket CRM Suite, Small Business CRM Suite and Sales Force Automation.
It offers solutions for various industries such as government, financial services, manufacturing, health care, retail, professional services and education.
Dynamics CRM offers the following functions: sales force automation, marketing planning and automation, social listening and engagement, customer service (including robust call center and field services solutions) and analytics. It is developed to work seamlessly with Office365, SharePoint, Yammer, Skype, Cortana Analytics, PowerBI, Windows and Azure. Dynamics’ flexible architecture and rapid release cycle allows new features and capabilities to be implemented quickly.
Dynamics CRM provides a next-generation native Microsoft Outlook client, browser-based and mobile access, role-tailored design and advanced user personalization. Inline business intelligence is available via pre-packaged, real-time, and drillable dashboards, with the flexibility to create custom ones as well.
Dynamics CRM utilizes Windows Workflow Foundation to provide a robust engine for business process automation. Users can implement process automations that are simple (a single step) or complex (a series of steps, checks, waits, and rules that control the automation). The system also leverages machine learning for proactive, actionable insights.
Dynamics is offered both in the cloud and on-premise, and operates on the .NET framework, allowing developers to integrate other applications using Web services. It can be accessed via iPhone, Android and Windows mobile devices. This system is compatible with Internet Explorer, Firefox, Safari or Chrome. It is offered in 44 languages and 130 countries, with data centers around the globe.
Richard from Medibroker
Employees number: 2 to 5 employees
Microsoft Dynamics CRM is so effective at creating an end-to-end customer experience. Our sales and marketing team all love it! It's a very customisable product that met our needs entirely.
We are dependent on a single skilled person to run this initiative which can cause certain issues from time to time.
Take the time to become familiar with the product so any decisions can by informed and made as a team.
Graeme from Sitebite
Specialty: Software / IT
Employees number: 1 employee
The platform is very flexible to customise to your needs, and has great scalability. You can't go wrong with the backing of Microsoft.
Its relatively expensive to implement, the support turnaround time is sometimes a little slow.
Review several other CRM solutions to see if there are any better fits to your business without requiring the customisability of Dynamics.
Benoit from ACE-CRM