Pardot Marketing Automation Software

Mid-sized organizations who primarily focus on business-to-business sales will find an excellent marketing solution in Pardot. This marketing automation solution offers highly automated, intuitive support for the longer timespan and multi-step decisions associated with B2B sales.  

The Pardot suite includes four products with functionality that includes lead management, batch email marketing, automated drip marketing, and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition is even more robust, with more advanced capabilities such as custom security controls, increased storage space, and a dedicated IP address. In addition, the supplemental free iPhone application enables your marketing team to connect with prospects and view their information anywhere, any time.

Rest assured that your support needs will be well-met with this system. Pardot boasts a 96% customer retention rate - even more impressive when you realize their model requires no contractual term.

Pardot's Software-as-a-Service model is built on the Force.com platform and integrates easily with Salesforce as well as Microsoft CRM, SugarCRM, and Netsuite.Pardot marketing automation is used by over 300 companies in 10 countries and serves clients in multiple industries.

Pardot, an Atlanta-based business, was ranked the 3rd fastest-growing company in the city in 2008.