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Compare Pharmaceutical CRM Software

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Ashley Verrill, Managing Editor

Top 10 Most Reviewed Pharmaceutical CRM Software Systems

 
TeamSupport TeamSupport provides advanced tools for troubleshooting issues and managing customer relations. This system provides management constant oversight into performance, and ensures the entire team is on the same page.
      31 Reviews
 Price
 Demo

29

Recommendations
in the last 30 days
Act-On Act-on manages marketing strategies, sales and lead management, and all other automated marketing needs for pharmaceutical companies of any size. The system is scalable, flexible and used by over 1,500 businesses worldwide.
      18 Reviews
 Price
 Demo

9

Recommendations
in the last 30 days
Salesforce.com Since Salesforce.com is hosted in the cloud, pharmaceutical reps can use the tool anywhere with Internet, or from their mobile device. Also, managers can instantly monitor activities in the field with robust reporting.
      17 Reviews
 Price
 Demo

947

Recommendations
in the last 30 days
Oracle Eloqua Oracle Eloqua offers one of the strongest demand generation solutions on the market. With a customer list including Johnson & Johnson, Roche and ABC Laboratories, Eloqua is well-equipped to meet the needs of the pharma industry.
      8 Reviews
 Price
 Demo

10

Recommendations
in the last 30 days
Zendesk Zendesk offers advanced relationship management tools to companies of any size, in a variety of industries. This tool can be customized to the pharmaceutical industry's unique requirements, and integrates with many common systems.
      8 Reviews
 Price
 Demo

72

Recommendations
in the last 30 days
 

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LeadMaster Lead Management LeadMaster offers a comprehensive set of features unique to the needs of the highly competitive pharmaceutical industry. It offers lead management, built-in online marketing and complete visibility across sales and marketing.
      8 Reviews
 Price
 Demo

70

Recommendations
in the last 30 days
Marketo Lead Management Pharmaceutical companies are in stiff competition to get into the doors of doctor's offices and hospitals. Marketo Lead Management's tools such as lead management and nurturing help reps build relationships and stay competitive.
      5 Reviews
 Price
 Demo

11

Recommendations
in the last 30 days
Freshdesk We recommend the Freshdesk help desk solution to pharmaceutical companies evaluating new systems. Freshdesk is offered as a monthly-subscription fee with multiple tiers for buyers with different budgets.
      5 Reviews
 Price
 Demo

57

Recommendations
in the last 30 days
inContact Hosted Call Center Software inContact is a cloud-based call center system optimized for the pharmaceutical industry. This software includes customer intelligence tools to help pharmaceutical reps improve and even monetize every customer encounter.
      4 Reviews
 Price
 Demo

8

Recommendations
in the last 30 days
NetSuite CRM+ NetSuite CRM+ is a web-based solution that helps streamline the quote-to-order process. This system allows you to track prospect information, score leads by opportunity size, and nurture leads to closed deals.
      3 Reviews
 Price
 Demo

72

Recommendations
in the last 30 days
 
 


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Feedback from buyers we've advised
 
"My CIO asked me to research CRM companies - Software Advice was an easy and efficient way to evaluate a spectrum of different software vendors in one phone call." Sara Sommers
Baptist Health System
"If you really want to cut through all the hype about what software is the best fit for your business look to Software Advice. They are free to use, and got us thinking beyond just replacing old software. They were quite good helping us think about what we could accomplish with the right software." Jim Miller
College Place Heating and Air Conditioning
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Aspect Software

Buyer's Guide

What is Pharmaceutical CRM Software?

Pharmaceutical customer relationship management (CRM) software helps pharmaceutical companies execute sales campaigns, while adhering to industry compliance requirements. Given the challenge of getting in front of doctors and the intense competition within the pharmaceutical industry, sales reps need to be as efficient and on-target as possible. Pharmaceutical companies are responding by turning to CRM software as a means of gaining sales and marketing efficiency, as well as improving industry compliance to enhance credibility with physicians.

Pharmaceutical-specific Functionality

CRM software is designed to manage relationships between sales and marketing professionals and their customers. This is true in pharmaceuticals, too, where the sales people are the reps and the customers are physicians. Look out for these features when considering pharmaceutical CRM software.

Medical Representative Management Manage medical representative office visits based on factors like route convenience and physician specialty. They can also track visits based on medication, representative, and region, leveraging that information to enhance and focus future marketing efforts.
Marketing Campaign Management Sales reps should be able to execute marketing campaigns both in-office and virtually. With CRM for pharmaceutical sales, the rep can access organized product and physician information to create targeted email messages and effective presentations. The software may also have capabilities for creating segmented calling lists to execute phone campaigns more efficiently.
Sample Tracking A more advanced feature, sample tracking helps reps manage their drug sample inventory and track drug prescription preference among physicians.
Regulatory Compliance Since failure to comply with industry regulations can cost millions of dollars, pharmaceutical CRM software should have embedded compliance modules that allow organizations to carry out sales, marketing and service activities while remaining within the bounds of the Food and Drug Administration (FDA) regulations.
Mobile Device Support If you’re making a lot of in-person visits, support for mobile devices will be incredibly valuable to you, but due to the complexity of the pharmaceutical industry, the technology has only recently been developed. Vendors are beginning to release mobile applications with specific tools for drug sales reps, such as digital signature capture, barcode recognition, and sample tracking.

Evaluating Pharmaceutical CRM Software

Regulatory compliance support is a must for any pharmaceutical CRM solution, as well as the ability to manage physician contacts and marketing efforts. For an additional level of support, consider adding the sample tracking feature to track your inventory, and if you’re highly mobile then make sure the software connects to your mobile device.

Consider the following questions when evaluating pharmaceutical CRM software:

  • Does the software integrate seamlessly with back-end operations such as accounting, billing and ERP?
  • Does the software have embedded compliance modules to keep your organization in line with industry regulations?
  • Can the software support the scale and size of your organization (i.e. suppliers, representatives, accounts, etc.)?
  • Does your organization require a software solution with mobile capabilities for your reps in the field?
  • Does the vendor offer multiple vertical market CRM solutions, or do they specialize in pharmaceuticals?

Have an opinion on this guide? Email the authors. We appreciate the feedback.