Act! is a web-based CRM solution ideal for pharmaceutical reps in the field. Accessible from anywhere with Internet connection, it includes great tools for helping reps execute sales and marketing campaigns successfully.
TeamSupport provides advanced tools for troubleshooting issues and managing customer relations. This system provides management constant oversight into performance, and ensures the entire team is on the same page.
Act-on manages marketing strategies, sales and lead management, and all other automated marketing needs for pharmaceutical companies of any size. The system is scalable, flexible and used by over 1,500 businesses worldwide.
Since Salesforce.com is hosted in the cloud, pharmaceutical reps can use the tool anywhere with Internet, or from their mobile device. Also, managers can instantly monitor activities in the field with robust reporting.
Silverpop is an on-demand solution with advanced marketing automation and email marketing capabilities for pharmaceutical companies. With years of industry experience, Silverpop can create an application to meet your unique needs.
With more than 13,000 clients in over 45 countries, GoldMine CRM is well-equipped to handle the unique business needs of your pharmaceutical organization. It's feature set is ideal for companies small and large alike.
Oracle Eloqua offers one of the strongest demand generation solutions on the market. With a customer list including Johnson & Johnson, Roche and ABC Laboratories, Eloqua is well-equipped to meet the needs of the pharma industry.
TrackerRMS CRM automates sales force activities in many industries--including pharmaceuticals--to let you track the progress of leads and opportunities. Affordable, intuitive and cloud-based, it's great for almost any business.
LeadMaster offers a comprehensive set of features unique to the needs of the highly competitive pharmaceutical industry. It offers lead management, built-in online marketing and complete visibility across sales and marketing.
Pharmaceutical companies are in stiff competition to get into the doors of doctor's offices and hospitals. Marketo Lead Management's tools such as lead management and nurturing help reps build relationships and stay competitive.
We needed to expand our email marketing strategies with a marketing automation SAS platform since we have limited in house resources. SofwareAdvice is a great starting point when researching available options to expand or augment solutions for any business.”
- Shawn Kelloway Inbound Logistics
My CIO asked me to research CRM companies - SoftwareAdvice was an easy and efficient way to evaluate a spectrum of different software vendors in one phone call.”
- Sara Sommers Baptist Health System
Morris at Software Advice was very helpful in determining what we needed and sending me a list of the software platforms that my company should look at. He also had the vendors reach out to me.”
Pharmaceutical customer relationship management (CRM) software helps pharmaceutical companies execute sales campaigns, while adhering to industry compliance requirements. Given the challenge of getting in front of doctors and the intense competition within the pharmaceutical industry, sales reps need to be as efficient and on-target as possible. Pharmaceutical companies are responding by turning to CRM software as a means of gaining sales and marketing efficiency, as well as improving industry compliance to enhance credibility with physicians.
CRM software is designed to manage relationships between sales and marketing professionals and their customers. This is true in pharmaceuticals, too, where the sales people are the reps and the customers are physicians. Look out for these features when considering pharmaceutical CRM software.
Medical Representative Management
Manage medical representative office visits based on factors like route convenience and physician specialty. They can also track visits based on medication, representative, and region, leveraging that information to enhance and focus future marketing efforts.
Marketing Campaign Management
Sales reps should be able to execute marketing campaigns both in-office and virtually. With CRM for pharmaceutical sales, the rep can access organized product and physician information to create targeted email messages and effective presentations. The software may also have capabilities for creating segmented calling lists to execute phone campaigns more efficiently.
A more advanced feature, sample tracking helps reps manage their drug sample inventory and track drug prescription preference among physicians.
Since failure to comply with industry regulations can cost millions of dollars, pharmaceutical CRM software should have embedded compliance modules that allow organizations to carry out sales, marketing and service activities while remaining within the bounds of the Food and Drug Administration (FDA) regulations.
Mobile Device Support
If you’re making a lot of in-person visits, support for mobile devices will be incredibly valuable to you, but due to the complexity of the pharmaceutical industry, the technology has only recently been developed. Vendors are beginning to release mobile applications with specific tools for drug sales reps, such as digital signature capture, barcode recognition, and sample tracking.
Evaluating Pharmaceutical CRM Software
Regulatory compliance support is a must for any pharmaceutical CRM solution, as well as the ability to manage physician contacts and marketing efforts. For an additional level of support, consider adding the sample tracking feature to track your inventory, and if you’re highly mobile then make sure the software connects to your mobile device.
Consider the following questions when evaluating pharmaceutical CRM software:
Does the software integrate seamlessly with back-end operations such as accounting, billing and ERP?
Does the software have embedded compliance modules to keep your organization in line with industry regulations?
Can the software support the scale and size of your organization (i.e. suppliers, representatives, accounts, etc.)?
Does your organization require a software solution with mobile capabilities for your reps in the field?
Does the vendor offer multiple vertical market CRM solutions, or do they specialize in pharmaceuticals?