Top Salesforce Competitors:
The Best Salesforce Alternatives for Your Business
Salesforce has become the force to be reckoned with in the customer relationship management (CRM) software space. Sixteen years after being founded by former Oracle executives, Salesforce is now the definitive CRM leader, with a $40 billion market capitalization.
Salesforce offers various products built around core functionalities, including sales force automation (SFA), contact management, lead management, marketing automation and reporting and analytics.
Within its AppExchange, it also features numerous add-ons and industry-specific solutions. Salesforce products are all cloud-based and offered on a per-user, per-month subscription basis (paid for annually).
Regardless of its status as a market leader, Salesforce may not be right for your business. The CRM vendor landscape is vast and growing quickly, and not all CRM software is created equal, which is why we’ve built this list of top Salesforce competitors. These alternatives to Salesforce are broken into the following categories:
With the second-largest CRM market share, Microsoft Dynamics CRM offers all the major applications that Salesforce does, including customer data management and customer service functionality. However, it does not feature any of the call center management capabilities that Salesforce does.
Dynamics CRM is best suited for larger organizations, while Salesforce is often a better fit for small and midsize businesses (SMBs). Dynamics CRM can be deployed either on-premise—priced under a perpetual license based on the number of users—as well as in the cloud, and is priced on a per-user, per-month basis.
Coming in third in terms of market share, Oracle Marketing Cloud (formerly Eloqua) hosts a stable of CRM applications. Similar to Salesforce, Oracle Marketing Cloud offers social media integration with Twitter and Facebook. This enables marketers to see key insights in the success of their social media campaigns.
Oracle Marketing Cloud specifically specializes in marketing, sales, customer service, social and configure, price and quoting (CPQ). Whereas Salesforce is a fit for small, midsize and enterprise businesses, Oracle is ideal for midsize to large firms. It is priced per month, with a threshold on the number of contacts.
Infusionsoft is an online sales and marketing solution that features similar functionality to Salesforce, including lead generation and marketing automation. It also offers channel management, social CRM and Web self-service functions.
Unlike Salesforce, however, Infusionsoft is exclusively designed for small businesses and offers new users one-on-one coaching to get their system up and running. Another difference is that Infusionsoft doesn’t offer call center functionality. It is priced per month based upon users, contacts and emails sent per month.
For the next Salesforce alternatives category, we analyzed Software Advice reviews data to determine the top-rated CRM products. Salesforce has an average rating of 3.9 out of five stars, and is recommended by 69 percent of reviewers at the time this report was published. (You can check out Salesforce’s review here.)
Note that products already identified as market leaders are excluded from this category. Here’s how the top-rated alternative solutions stack up:
￼The highest-rated Salesforce alternative, Insightly, has an average rating of 4.5 out of five stars and is recommended by 100 percent of reviewers on our site at the time this report was published. Like Salesforce, Insightly offers a wide range of CRM capabilities, such as workflow automation, lead and contact management, sales pipeline management, reporting and social media integrations. (Check out our Social CRM App Map for more on social media tools.)
Unlike Salesforce, Insightly is distinguished by its unique project management functionality, which includes performance tracking, milestone creation and document management. It is billed per user on a monthly basis. A free subscription is available for up to two users, but it lacks many of the capabilities of a paid subscription, such as integrations and the mobile app.
Velocify has a 4.1 out of five stars average rating and a 67 percent recommendation rate at the time this report was published. It primarily serves inside sales companies, and provides sales flow functionality that integrates with Salesforce. Like Salesforce, Velocify offers call center functionality as well as an integrated dialer that works with most phone systems to offer click-to-dial functionality.
Unlike Salesforce, Velocify is really only a fit for businesses selling products over the phone or via email. It’s offered on a per-user, per-month subscription basis, paid for annually.
Salesfusion has an average rating of four out of five stars, and is recommended by 50 percent of users on our site at the time this report was published. At its core, Salesfusion focuses on B2B marketing automation, so we're listing it more as an alternative for Salesforce's B2B marketing solution Pardot. Similar to Salesforce, this solution is a great fit for small to midsize companies.
Unlike Salesforce, Salesfusion is designed specifically for B2B marketing. It integrates with many other CRM products, including Salesforce, SugarCRM and Microsoft Dynamics. Pricing is on a per month basis, dependent on the number of contacts and additional add-ons.
Our final category of Salesforce alternative products is limited to only include those vendors offering “best-of-breed” SFA—meaning SFA is sold as a stand-alone application, rather than as part of a broader suite of products. Note that solutions already identified as market leaders or top-rated CRM products are excluded from this category.
This section focuses on SFA because it is the top-requested application in our 2014 CRM BuyerView: a market-specific report analyzing data gathered from Software Advice’s numerous daily interactions with prospective CRM software buyers.
￼The SFA product rated most highly by actual users on the Software Advice website is Prophet CRM. It has an average rating of 4.2 out of five stars, and is recommended by 73 percent of reviewers at the time this report was published. Similar to Salesforce, Prophet CRM is accessible through native mobile apps for Apple and Android, and offers customizable contact management and dashboards, workflow management and dynamic analytics reporting capabilities.
Unlike Salesforce, Prophet CRM is designed to specifically operate within Microsoft Outlook, automatically syncing and pulling data from emails. It’s offered on a per-user, per-month subscription basis (paid annually) and comes with a 30-day free trial.
PlanPlus Online has an average rating of 4.5 out of five stars, and is recommended by 64 percent of users at the time this report was published. Like Salesforce, PlanPlus Online offers a combination of collaboration and SFA functionality, including sales forecasting, lead management and pipeline tracking.
Differing from Salesforce, however, PlanPlus is specifically designed for real estate, insurance and finance professionals, and is based on the Franklin Covey business planning methodology. It’s billed annually on a per-user, per-month subscription basis and offers a seven-day free trial.
￼With an average rating of 3.9 out of five stars, NetSuite CRM+ is recommended by 71 percent of users at the time this report was published. Similar to Salesforce, Netsuite’s SFA functionality includes opportunity, upsell and quote management, as well as sales forecasting and order management/fulfillment.
Unlike Salesforce, Netsuite is more customizable and offers better integration with other business software, such as accounting solutions. It’s billed on an annual subscription basis.
Some of these products may be very similar to one another, but we recommend you explore more than one option when considering a new solution. This tool, along with our in-depth CRM Buyer’s Guide, can be used to help identify the right CRM software for you.
To arrive at the market-leading rankings, we surveyed U.S. software users about current products used. We then calculated an online brand popularity score, which is based on the number of times the product name and related phrases are searched for on Google per month. We valued the popularity score twice as much as the survey data.
To arrive at the rankings for top-rated competitors and top-rated best-of-breed alternatives, we analyzed our proprietary reviews data. From this data, we ranked products based on their average overall star rating (out of a possible five) as well as the percentage of reviewers who said they would recommend the product.