SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. The software comes with tools and templates for marketing automation, email campaigns, transactional emails and SMS messages.
SendinBlue facilitates creating mobile-friendly emails using design tools. Users can schedule and automate marketing campaigns, and they can pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via SendinBlue’s SMTP service or API. Marketing and transactional SMS services are also available in most countries. The contact management feature allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.
SendinBlue also provides real-time analysis of campaign performance and campaign reports, including basic statistics such as open rate, click-throughs and more. Other options such as results per ISP, exporting results into Excel or PDF, heat maps and an export list of "clickers" are also available.
SendinBlue can be integrated with organizations’ websites and management tools. The SendinBlue plugin is available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento. APIs can be used to automate operations without accessing the SendinBlue interface. Mobile applications for iOS and Android devices allow users to manage and send campaigns, monitor results and view subscriber details.