Soffront Sales and Marketing Automation - CRM Software


 

Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more.

Soffront Online CRM offers a single database between marketing and sales as an integrated solution that includes lead management, email and social marketing, marketing automation rules, sales workflows, sales prospecting tools, forecasting management tools, customization tools, and more.  

Users can also customize the system to create a sales process that matches existing workflows, and is able to be broken into stages and defined tasks. The software can even be configured with drag-and-drop tools, instead of programming or needing external IT knowledge.

Soffront Online CRM is an entirely web-based system, with no need to install anything and the ability to access the system from any preferred web browser. Data is backed up daily, and updates are made in real time.

 

Soffront Sales and Marketing Automation - CRM - Centralized Lead Details
 
  • Soffront Sales and Marketing Automation - CRM - Centralized Lead Details
    Centralized Lead Details
  • Soffront Sales and Marketing Automation - CRM - Email Nurturing Sequences
    Email Nurturing Sequences
  • Soffront Sales and Marketing Automation - CRM - Marketing Automation Designer
    Marketing Automation Designer
  • Soffront Sales and Marketing Automation - CRM - Sales Forecasting
    Sales Forecasting
  • Soffront Sales and Marketing Automation - CRM - Scored and Ranked Leads
    Scored and Ranked Leads
  • Soffront Sales and Marketing Automation - CRM - Sales Workflow
    Sales Workflow
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

14 Reviews of Soffront Sales and Marketing Automation - CRM

 

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Software Advice Reviews (9)
More Reviews (5)

Showing 1-9 of 9

Cheryl from Leech Tishmna
Specialty: Legal
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2017

February 2017

Great Tool for Contact Management and EMail Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Soffront CRM folks are quick to respond and help solve even the easiest problems. We were able to get up and underway in a few days. We continue to build our knowledge of its usage and are utilizing more not only for a CRM but as an active email marketing tool.

Pros

Soffront CRM was quite easy to upload our prior contact and client information.

Cons

On the initial uploading of contact information, you can only manage duplicate based on emails or company name. We would like this option to include the contact name or unique ID.

Advice to Others

As this is our first CRM with the firm, it is easy to use, easy to build and their easy templates help us to launch quick emails with little headaches.

 
 

Jenna from Leech Tishman
Specialty: Legal
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Great for Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

This product has great Email templates and mass email features. I often use the Broadcast option to send out new Blog Articles. I also like the Email Automation function to set up more complex Marketing Campaigns.

Pros

Templates, Email Broadcast, Email Automation

Cons

I can only update contacts and accounts based on their Company name or email address. This is not helpful when I do not have such information, or I have several contacts at the same Company. I wish Soffront would generate and automatic "Soffront ID" so that I could use that when sorting and labelling duplicates, or making updates to contacts and accounts via the Excel upload and update function.

 
 

Toni from Event Extravaganza
Specialty: Media

September 2016

September 2016

Amazing product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

The vendor is very knowledgeable about the product. I had a few questions concerning if I ended up not liking the software, and they assured me that my concerns would ease after the first week of use.

Likes Least

I least like the price. I feel like a bit pricey. I am very cautious of how our company spends money, so I want to make sure that each thing we invest in will be worth out while and something that we can benefit from greatly.

Recommendations

To go with your gut and get what's best for you! I specifically preferred this product because of the presentation, customer service, and because it did what I was looking for. Always go with your gut and get what best suits you.

 
 

Clayton from Event Extravaganza
Specialty: Other services

September 2016

September 2016

Crm software

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

I like all the features this product has to offer. Everything was easy to use. I like it and would recommend it to someone.

Likes Least

I wish it was less expensive. For someone who is looking for something very expensive this would not be for you however if you did want to spend the money then I highly recommend this.

Recommendations

Get this product if you have the funds. I would recommend this to someone just as stated above. I would only recommend it if they have the funds to purchase it.

 
 

Tree from Lakes Business Group
Specialty: Other

June 2016

June 2016

a CRM that is Customizable for our Business Processes

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

This product is intuitive for users has been relatively easy to use for our sales force. Our administrative team has been able to make changes to fields and forms that work better for our business processes. The support has been excellent, too!

Likes Least

sending emails with attachments has been slow at times. A suggestion to add to this product is an 'opt-out' option for sending emails, so we don't have to remove their email and save in another field.

Recommendations

know your business and the processes that would be helpful to have automated with a CRM system. Also, in our office, since I am an administrator, it is also good to have one of the 'users' (in our office, it is the agents that have customers) also be in one to evaluate since their criteria in a software product may be a little different than what I need as an administrator.

 
 

Pablo from CCH
Specialty: Non-Profit

June 2016

June 2016

the Soffront experience

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

the CS is effective. The training easy and simple to understand, they will go over step by step one on one. etc

Likes Least

Simple and easy to customize Fields, groups and reports. I like how easy is to use and customize the web forms.

Recommendations

definitely to give it a try, for me the expedite training and webinars were the best part, also the CS. Thanks to those elements I was convince to start entering the info that I needed without regretting to have contracted Soffront when I'm half way done with the job.

 
 

Pete from PolySystems
Specialty: Consulting

May 2016

May 2016

Great customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Very impressed with the customer service. Very responsive and they work to resolve any issues.

Likes Least

The application is a little quirky with text displays.

Recommendations

Give yourself time to set up the implementation the way you want.

 
 

Bryan from Digisonics
Specialty: Healthcare / Medicine

May 2016

May 2016

CRM that is customizable for the ever changing business world

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The customization options are great. The product is very flexible.

Likes Least

Support is not that easy to access. They do not call you back and only email you. Sometimes you submit a ticket and they do not contact you other than an automated response for over 24 hours. Support does not teach much and never offer root cause.

Recommendations

When evaluating software such as a CRM you should think about does it meet the needs of today and tomorrow for your business.

 
 

Kyle from Imagetek, Inc.
Specialty: Software / IT

April 2016

April 2016

Soffront Feedback

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The flexibility of the product and the ability to customize it the way we want to use it.

Likes Least

The product itself is not all that user friendly, new functions cannot be easily be learned on your own, and the documentation is pretty lacking. Typically requires training from Soffront, at a cost, just to fully understand how to utilize different pieces of the product.

Recommendations

get some hands on experience and make sure they fully understand what their needs are before exploring a solution

 
 
 
Showing 1-5 of 5

Mike from Hopewell Baptist Church

November 2014

November 2014

CRM Powered by Soffront Software - Powerfully Simple

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

When I compare the capabilities to that of other companies in this space, Soffront compared very well and in many respects was a better value. Additionally, it could not be easier to use the software. The application was built to emphasize the intuitive set of tools to setup the software for seamless leads management through email marketing. They have a great product for the SMB user groups.

Source: Capterra
 

Adam from MerchantService.com

November 2014

November 2014

Beats Salesforce in Price & Customization. Customer Service is 10/10

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Soffront¿s highly competitive pricing and advanced customization features made it an easy decision for our company to abandon SalesForce.com. Their easy to use interface simplifies new employee training and allows our staff to better serve our customer base. Having been with Soffront since 2009, I would recommend their CRM solution to any business looking to lower expense and increase productivity.

Source: Capterra
 

Evan Rosenfield

March 2014

March 2014

Love the Soffront product!

Product Quality

Product Quality
Quality

Been a fan of Soffront for a long time. Their product is incredibly flexible and powerful. It is also very easy to implement and use.

Pros

- Intuitive layout and design
- Flexible architecture
- Rich group driven security permissions (object, record, field, and action; can vary at different stages of workflow)
- Visual form builder
- SQL for the experts, and UI for others

Cons

- There are some minor tweeks I would like to see, but I know that some have already been implemented in the newest version.

Source: GetApp
 

Account Manager - Document Management Company

March 2014

March 2014

Very Customizable CRM

Product Quality

Product Quality
Quality

Soffront CRM is very customizable and front end is sleek.
It has helped streamline our company and made tracking, reporting, and project management easy.
The CRM offers a plethora of customization options and definitely fits our needs.
The project management and support team are quick with response and helpful. Overall would recommend.

Pros

- Very Customizable
- User interface is nice
- Reporting and Searches are easy
- User maintenance is easy
- Cloud based
- Web Services

Cons

- Linking between tables can sometimes be tricky but support will help and assist
- complex CRM - But worth it for the customization

Source: GetApp
 

Shirley Brown

August 2012

August 2012

Complete Suite of CRM solutions

Product Quality

Product Quality
Quality

I have been using Soffront for 2 years now and I think it is a good solution for mid-size companies. The software is completely web-based - it is so easy to handle that I am thinking now to adopt more online software. A special plus for me is that Soffront offers a mobile supported version.
Sometimes I think that the user interface could be a little bit more fresh and modern.

Source: GetApp