Sprinklr is a Web-based customer experience technology platform suited for organizations of all sizes.
Sprinklr offers a suite of modules, including Social Experience Core, Content Marketing, Social Media, Paid Advertising, Website (first party experience) and Social Listening.
The social CRM and social governance modules can manage all social profiles via a single platform. This platform allows customers to post reviews to a website, post complaints on their Facebook profiles or tweet directly about the brand.
Sprinklr's social media management platform makes social media the core function of each business line, such as sales, marketing, customer service, PR, events and crisis management. The audience management feature provides all information about the audiences in a single place.
Other features include social automation and social campaign management, which includes collaborating on design, launching and reporting across departments and enforcing campaign consistency across the entire organization.
Alison from OECD
Specialty: Public Sector
Employees number: 1,001-5,000 employees
The dynamic presentation, eye catching and informative windows are great for events, would be practical.
Cost for our small international organization would be too high, would need a budget version of Sprinklr.
Craig from Dell
Specialty: Software / IT
Employees number: 10,000+ employees
I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.
Real-time social media post integration.
Lack of tooling and customization.
Maritza from The Marketing Arm
Employees number: 201-500 employees
The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.
Great for creating filters and different ways to cut and slice the mentions data.
The moderation team can efficiently see all conversations and respond within the tool.
The content is easy to upload and manage.
The overview for social listening also works great to provide high-level and more in-depth analytics.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.
Mandy from SAP
Sprinklr has a very robust channel management software. It is not intuitive but it is very powerful. Better for big enterprise companies than small companies. Listening software improving but weaker than overall software.