Act-On Software


 

Act-On is a comprehensive marketing automation tool designed to offer businesses a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

Act-On was created in 2008 and currently serves over 3,000 businesses worldwide.

With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities.

It's also possible to know which companies visit a website before they fill out any forms. Webinar and event planning have also become essential to generating interest in a particular product, and Act-On streamlines the entire process.

Act-On is ideal for small marketing teams needing a marketing automatio tool with minimal IT involvement.  

 

Act-On - Document download
 
  • Act-On - Document download
    Document download
  • Act-On - Funnel report
    Funnel report
  • Act-On - Active messages
    Active messages
  • Act-On - Marketing lists
    Marketing lists
  • Act-On - Social media
    Social media
  • Act-On - Message reports
    Message reports
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

112 Reviews of Act-On

 

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Software Advice Reviews (75)
More Reviews (37)

Showing 1-20 of 75

Sam from LeagueApps
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Excellent Support and Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

Cons

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

 
 

Amy from AKA Enterprise Solutions
Specialty: Telecommunications
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Invaluable Marketing Asset

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

Cons

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

 
 

James from Mortgage Builder
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

Great software wtih great support group

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. It's service like that that makes me want to stay on the software.

Cons

I didn't run into many cons when working with Act-On. It's user experience and customer support were always top notch.

 
 

Kari from Martin Engineering
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

Amazing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons

There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

 
 

Liz from Ed Miniat LLC
Specialty: Food / Beverage
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

June 2017

June 2017

B2B Company Looking for Marketing Automation Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros

the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons

the landing pages and email created in the software could not be linked to our company's Google Analytics page

 
 

Fergus from irban group
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

BEWARE of their non-cancelable contracts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

AVOID these guys at all cost. The ux is poor and you'll need a dedicated in house resource to learn and operate a sub-optimal system.

Pros

Sales team will be all over you prior to signing. That should have been a sign to run. Truly a poor and deceitful software company

Cons

Read the contract carefully. They include an auto-renewal clause that is non-cancelable. They will not notify you at all when the contract renewal is coming up and automatically lock you into a full year which they won't let you cancel. As a small business testing out systems this is horrible. They should at least notify customers of upcoming renewals. We had stopped using the software as months before and forgot about it until we starting seeing $ charges to the company. When we tried to cancel they refused and sent the account to a collection agency...well done Act-on. Any world class software company doesn't try to trick clients into sticking with them. Provide a valuable service and clients will gladly stick with you.....when Adobe, Microsoft, and Google all allow you to adjust subscriptions and drop subscriptions to services not being used at any time.

 
 

Jack from Formtek, Inc.
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Started Out well, then Declined

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions.
It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros

Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons

In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Advice to Others

Investigate current users of the software, ask for references, and find out how their deliverability is.

 
 

Sam from SB
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Burning your money on a fireplace will feel better

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Their very "robust" product is a legacy system probably older than DOS.

Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few.

I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution.

Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros

Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons

All of it
Lengthy contracts impossible to get rid of
Cannot customize forms
Cannot edit automation flows easily
CRM is as old as DOS
Cannot integrate with the rest of the world
Expensive
Not worth a penny

Advice to Others

Run.
Try Hubspot if you can afford it
Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

 
 

Deb from Healthcare
Specialty: Healthcare / Medicine

September 2016

September 2016

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

I liked what they described the product to be during the sales process.

Likes Least

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations

Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

 
 

Kristen from Schneider Electric
Specialty: Software / IT

September 2016

September 2016

ActOn - Pretty Good for the Price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Likes Least

There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations

Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

 
 

John from Acumen Studio
Specialty: Advertising

August 2015

August 2015

Act-On to Get Your Act Together

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I really like how easy it is to set this product up with other 3rd party platforms.
It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics.
The logic is very easy to understand and easy to test.
Pricing is great as well.

Likes Least

I don't really dislike anything about the platform.
I do not like that is not as popular as some of it's competitors.
Other than that I have only found good things in relation to this platform.

Recommendations

Set up a trial on the platform and build out a campaign to see how the system will work for you.
Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

 
 

Lynn from Telestream
Specialty: Software / IT

April 2015

April 2015

Excellent software, excellent support

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Likes Least

I wish there were more flexibility with the reporting.

Recommendations

Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

 
 

Summer from DonorDrive
Specialty: Software / IT

April 2015

April 2015

Very happy with marketing automation selection.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Likes Least

There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations

When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

 
 

Amanda from Templeton & Company
Specialty: Accounting

March 2015

March 2015

A great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Likes Least

Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations

Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

 
 

Faisal from Madison
Specialty: Other services

March 2015

March 2015

A must have tool for anyone in Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Likes Least

The overall look of the interface. I think it needs a facelift to look more modern.

Recommendations

My recommendation is to try Act-On for at least a month before committing to any other competitor.

 
 

Katie from Career Systems Intl
Specialty: Consulting

March 2015

March 2015

Love Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Likes Least

As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations

Do your homework. Make sure you understand how the vendor will support you after the sale.

 
 

James from FiXT
Specialty: Media

March 2015

March 2015

Questionable Client Agreement Practices

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Likes Least

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations

Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

 
 

Carlos from Quadex Media, LLC
Specialty: Advertising

February 2015

February 2015

It hasn't ceased to impress me every day

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I love being able to track my campaign's progress.

Likes Least

It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form.

Recommendations

Integrate the system as soon as possible and have an email list ready to upload; this way, you'll start seeing results in days.

 
 

Israel from Findable Consulting
Specialty: Software / IT

February 2015

February 2015

Good product for an even better price

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

Likes Least

It was a bit tricky to request and use customized subdomains for our landing pages.

Recommendations

If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

 
 

Faith from Whereoware
Specialty: Advertising

February 2015

February 2015

Act-On, a good alternative

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Act-On is a great tool to use if you have a small database and limited budget. I love that updates happen once every two weeks, and the user interface is pretty friendly.

Likes Least

I think the functionality of the tool is below some of the competing vendors that exist out there. We tried migrating some accounts to this tool as a cost effective solution and found we weren't able to do everything we wanted like our old tool. Marketing Automation pieces could definitely use some improvement.

Recommendations

Make sure you're looking into functionality of the tool to make sure it meets your organizational needs. Know how much manual effort (not automated) it will take to achieve your goals and if there are additional costs (plug-ins/add-ins/3rd party tools) to take into consideration.

 
 
 
Showing 1-20 of 37

Michelle from Dun & Bradstreet

July 2017

July 2017

Great Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

There are so many functionalities with Act-On. With email marketing, you can use one of their well-designed templates, or upload your own or create text based emails. The plug and play options are incredibly easy to use.

Cons

It can be hard to find the page you're looking for within the menu because of the multiple dropdowns or the naming convention.

Source: Capterra
 

Alisa from Red Earth Design
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

For marketing automation, this is what you need!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Contact organization and marketing targeting.

Pros

This site/software is really intuitive and easy-to-use, even for the beginner. We can manage subscribers, sort into lists, and target our marketing easily to the right people.

Source: Capterra
 

Manu from Response Capture
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Agree with recent Forrester Wave Report

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics.

I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc.

Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now).

Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.).

I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic.

Don't be fooled. This is an advanced tool that medium and large companies are using.

Pros

Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Cons

The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Advice to Others

Forrester called it the best value on the market in their Q4 2016 Wave report. If you want a feature-rich platform that your whole team can use, Act-On is the best tool on the market, particularly for medium sized companies.

Source: Capterra
 

Karen from Ving

November 2016

November 2016

Act On Just No Longer Met Our Needs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We were using act on for a while but we really no longer needed to use it when we made the switch to Hubspot. Also using Mailchimp was much easier to use than Acton.

Source: Capterra
 

Deborah from Surescripts Enterprise Services

November 2016

November 2016

Good for the price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act-on worked well for us when we were a smaller company. It had basic features and integrated into Salesforce decently, which was a must. As we needed more advanced marketing capabilities such as more heavily automated customer journeys and drip campaigns, we had to find a different solution.

Source: Capterra
 

Matt from MRC Billing
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

Great Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

First off the Training and Support teams are amazing. They will hold your hand through the whole intake process. The email template builder is easy to use and it creates professional looking emails. It will track all of your website traffic and it will show you where you traffic is coming from. Great tool for small businesses!

Pros

Ease of use

Source: Capterra
 

Ran from USTLA
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2016

October 2016

Not the best, but gets the job done.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Been using this software for a little over a year. Had there pro team build it out for us originally until the project was delayed for 2 months. Ended their pro service and ended up building it out ourselves in less then a month. It is easy to use and get started with it on your own, it lacks a lot of reporting features, you need to customize a lot of it to make the marketing reports useful in salesforce.

Pros

The UI is easy to use

Cons

Lack of useful reporting features

Advice to Others

Dont use their pro service to setup your marketing, it's easy enough to setup by yourself.

Source: Capterra
 

Ran from USTLA

October 2016

October 2016

Not the best, but gets the job done.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Been using this software for a little over a year. Had there pro team build it out for us originally until the project was delayed for 2 months. Ended their pro service and ended up building it out ourselves in less then a month. It is easy to use and get started with it on your own, it lacks a lot of reporting features, you need to customize a lot of it to make the marketing reports useful in salesforce.

Source: Capterra
 

Tony from Insidesales.com

October 2016

October 2016

Great tool for the dollar

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

For the dollar it delivers what the marketing team needs. The viability that I desire for the team isn't quite there though.

Source: Capterra
 

Tirupati from Span

October 2016

October 2016

Actin review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Good as of now we are working with some other vendors as of now too but we always seek foe new vendors...leme

Pros

Functionality

Cons

Speed

Source: Capterra
 

Antoinette from Evolent Health

October 2016

October 2016

not the best and not the worst

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

generally archaic and difficult to really execute a B2B strategy on. It's hard to understand your lead and contacts and the system isn't staying as current as they could with the times.

Pros

affordable

Cons

it's archaic and difficult to navigate

Advice to Others

use it if you are trying to get into automation and want to do a low investment

Source: Capterra
 

Karen from Carswell

October 2016

October 2016

Act On Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Act On is a great tool for the marketing department but when it comes to integrating with the API it is somewhat cumbersome. There is a lot of work that needs to be done on a standard install of this product and integration with SF.com. The standard reports do not support custom fields outside of the normal SF.com opportunity for reporting, therefore making the reports useless.

Source: Capterra
 

nate from autoalert

October 2016

October 2016

Act-on review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

the training and support was very helpful to get campaigns started and become productive. the learning academy has a ton of courses to create great marketing campaign

Pros

ease of use

Cons

is not very good at building forms for reviews

Source: Capterra
 

Corey from AXIS Integrated
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

Best in class marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

As an agency partner, we are completely satisfied with every aspect of Act-On as a platform and as a company. The tool itself provides top-notch functionality in website and CRM integration, list segmentation, email composition, and automation setup. Having used and evaluated around a dozen tools, I can safely say this is the best I've seen. Customer Service and Partner Sales Support go above and beyond to provide you with what you need. We have migrated many of our clients to Act-On and it has been a smooth transition in all cases. Highly recommended.

Source: Capterra
 

bobby from isdc

October 2016

October 2016

great tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I love act-on. it integrate seemlessly with salesforce and is an great tool for both my bdr team and sales team

Source: Capterra
 

Richard from BarristerBooks, Inc.
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2016

September 2016

Fully Featured Marketing Automation Solution for Right User

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Pros

Great features
Support

Cons

Price
Contract length term

Source: GetApp
 

Mark from UNIT4

February 2015

February 2015

System a bit cranky

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

We have used Act-On now for quite some time and so far it has all the requested features but it takes quite some effort to build landing pages and setup campaigns. The pros are that the product is definitely not expensive, cons would be the lay-out of the emails and landing pages.

Overall it is very easy to use, but like said earlier a bit basic.

Source: Capterra
 

Ryan from MBA Focus

September 2014

September 2014

Easy enough to use. But the customer service is top notch.

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

The best thing about Act-On isn't even their software, it's their customer service. Their account managers, aka success managers, are always responsive and knowledgable. I consider myself a very tech-saavy person, so I rarely ask for help or training, but when I do I always get a quick reply.

Source: Capterra
 

Ian from BambooHR

September 2014

September 2014

Among the Best Marketing Automation Platforms

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Have used other platforms, and Act-On is fantastic. Recently switched my new company to Act-On from Pardot, and we've been very happy with the results. My favorite piece is the email marketing (including their fantastic A/B testing), and their automated programs. Integrates extremely well with Salesforce. Only thing I can ding them on is their landing page editing capabilities, but I've heard they may have something new coming in this area (although their landing page testing is good). Really love the platform, and most of all, their customer service & support is second to none. Highly recommend them!

Source: Capterra
 

Amanda from Family Features

September 2014

September 2014

Love the support and continual improvements

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Overall, using Act-On has been a good experience because of their support program and continual improvements. Whenever I run into problems, the customer service or the representative assigned to my organization, are able to help me answer any questions, and also suggest more effective and efficient ways of doing things. I have also found that they are always open to suggestions for improvements, and they work as quickly as they can to improve the user experience. There have been a couple different times that I have suggested changes that Act-On has taken into consideration when making updates to their software. I think openness to listen to their users is what makes Act-On a friendly, usable, and successful software.

Source: Capterra