Act-On Software


 

Act-On is a comprehensive marketing automation tool designed to offer businesses a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

Act-On was created in 2008 and currently serves over 3,000 businesses worldwide.

With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities.

It's also possible to know which companies visit a website before they fill out any forms. Webinar and event planning have also become essential to generating interest in a particular product, and Act-On streamlines the entire process.

Act-On is ideal for small marketing teams needing a marketing automatio tool with minimal IT involvement.  

 

Act-On - Document download
 
  • Act-On - Document download
    Document download
  • Act-On - Funnel report
    Funnel report
  • Act-On - Active messages
    Active messages
  • Act-On - Marketing lists
    Marketing lists
  • Act-On - Social media
    Social media
  • Act-On - Message reports
    Message reports
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

104 Reviews of Act-On

 

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Software Advice Reviews (69)
More Reviews (36)

Showing 1-20 of 69

Jack from Formtek, Inc.
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2017

January 2017

Started Out well, then Declined

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

We used this software for 2 years. Initially, the service was really good. Roughly a year into our service, the experience began to decline, in several aspects. Several of Act-On's IP addresses became gray listed, due to abuse from a few users. This caused our deliverability to decrease on email sends. Additionally, we were regularly switched to a different CSM throughout our experience. We had at least 4 CSMs in two years. This was a challenge for us, with regard to keeping a continuity regarding our contact at Act-On, and who we went to with questions.
It was a good MA software for us starting out and enabled us to expand our marketing automation capabilities beyond what we could do in Hubspot, but the quality of the user interface was lacking, as well as the deliverability issues and high turnover of personnel at Act-On.

Pros

Most inexpensive, full featured Marketing Automation software available. Integration with Salesforce was good, which made Act-On a useful tool for our sales team. The daily email prospector report was a useful tool to get a big picture view of website traffic among known and unknown sources.

Cons

In the last year, they have doubled their pricing, to line up more directly with the other MA software offerings, but use that as a starting point to discount heavily. We experienced a high turnover of CSMs and salespeople, which was concerning because we lacked continuity on our point of contact.

Advice to Others

Investigate current users of the software, ask for references, and find out how their deliverability is.

 
 

Sam from SB
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Burning your money on a fireplace will feel better

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Their very "robust" product is a legacy system probably older than DOS.

Everything is clunky, various steps to accomplish simple tasks, landing pages that are nearly impossible to customize, integrations to 3rd parties are limited to a few.

I accomplished the same results with Unbounce.com, MailChimp, Zappier and any CRM even a spreadsheet will be more useful than the crap they have - all for less. If you really want something good try Hubspot but merely $$$ more you get a real working solution.

Trying to get out of the contract since we could not make use of their useless system, got is into collection and we had to pay the entire contract.

Pros

Customer service picks up on the first ring... but then the problems and bugs are labeled "features". How can the inability to customize the look and feel of a form be considered a feature?

Cons

All of it
Lengthy contracts impossible to get rid of
Cannot customize forms
Cannot edit automation flows easily
CRM is as old as DOS
Cannot integrate with the rest of the world
Expensive
Not worth a penny

Advice to Others

Run.
Try Hubspot if you can afford it
Put together unbounce, mailchimp and zappier for the same functionality pennies on the dollar.

 
 

Deb from Healthcare
Specialty: Healthcare / Medicine

September 2016

September 2016

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
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Functionality
Product Quality
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Support
Likes Best

I liked what they described the product to be during the sales process.

Likes Least

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations

Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

 
 

Kristen from Schneider Electric
Specialty: Software / IT

September 2016

September 2016

ActOn - Pretty Good for the Price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Likes Least

There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations

Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

 
 

John from Acumen Studio
Specialty: Advertising

August 2015

August 2015

Act-On to Get Your Act Together

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
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Functionality
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Quality
Support
Likes Best

I really like how easy it is to set this product up with other 3rd party platforms.
It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics.
The logic is very easy to understand and easy to test.
Pricing is great as well.

Likes Least

I don't really dislike anything about the platform.
I do not like that is not as popular as some of it's competitors.
Other than that I have only found good things in relation to this platform.

Recommendations

Set up a trial on the platform and build out a campaign to see how the system will work for you.
Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

 
 

Lynn from Telestream
Specialty: Software / IT

April 2015

April 2015

Excellent software, excellent support

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Likes Least

I wish there were more flexibility with the reporting.

Recommendations

Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

 
 

Summer from DonorDrive
Specialty: Software / IT

April 2015

April 2015

Very happy with marketing automation selection.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
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Functionality
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Support
Likes Best

The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Likes Least

There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations

When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

 
 

Amanda from Templeton & Company
Specialty: Accounting

March 2015

March 2015

A great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Likes Least

Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations

Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

 
 

Faisal from Madison
Specialty: Other services

March 2015

March 2015

A must have tool for anyone in Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Likes Least

The overall look of the interface. I think it needs a facelift to look more modern.

Recommendations

My recommendation is to try Act-On for at least a month before committing to any other competitor.

 
 

Katie from Career Systems Intl
Specialty: Consulting

March 2015

March 2015

Love Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Likes Least

As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations

Do your homework. Make sure you understand how the vendor will support you after the sale.

 
 

James from FiXT
Specialty: Media

March 2015

March 2015

Questionable Client Agreement Practices

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Likes Least

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations

Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

 
 

Carlos from Quadex Media, LLC
Specialty: Advertising

February 2015

February 2015

It hasn't ceased to impress me every day

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I love being able to track my campaign's progress.

Likes Least

It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form.

Recommendations

Integrate the system as soon as possible and have an email list ready to upload; this way, you'll start seeing results in days.

 
 

Israel from Findable Consulting
Specialty: Software / IT

February 2015

February 2015

Good product for an even better price

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
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Functionality
Product Quality
Quality
Support
Likes Best

I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

Likes Least

It was a bit tricky to request and use customized subdomains for our landing pages.

Recommendations

If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

 
 

Faith from Whereoware
Specialty: Advertising

February 2015

February 2015

Act-On, a good alternative

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

N/A

Likes Best

Act-On is a great tool to use if you have a small database and limited budget. I love that updates happen once every two weeks, and the user interface is pretty friendly.

Likes Least

I think the functionality of the tool is below some of the competing vendors that exist out there. We tried migrating some accounts to this tool as a cost effective solution and found we weren't able to do everything we wanted like our old tool. Marketing Automation pieces could definitely use some improvement.

Recommendations

Make sure you're looking into functionality of the tool to make sure it meets your organizational needs. Know how much manual effort (not automated) it will take to achieve your goals and if there are additional costs (plug-ins/add-ins/3rd party tools) to take into consideration.

 
 

Brittany from MedQuest Pharmacy
Specialty: Pharmaceuticals

February 2015

February 2015

Great! There's more than meets the eye

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The product is good on its own, and it pairs nicely with Salesforce. The vendor is reliable and provides great service.

Likes Least

There are a lot of different places you can go for resources about the product or about marketing automation in general, and they are great resources, but there are so many different channels for those resources that it can be overwhelming.

Recommendations

Check the competition. I've worked with perceived larger companies and smaller ones. This has been my personal favorite.

 
 

Abby from JobApp
Specialty: Software / IT

February 2015

February 2015

Consider Support when looking at Automation, and Consider Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I've been using Act-On for about 4 months now. It is everything I hoped it would be. The Act-On team is phenomenal. The level of support goes above and beyond any other support I've received with other Marketing Automation or CRM tools. We were up and running in a matter of weeks, including one-on-one training. Do yourself a favor and evaluate Act-On.

Likes Least

The Outlook plug-in isn't Mac compatible. But that is the same thing with SFDC and other systems, so I'm sort of used to that. I hope that changes sometime in the near future.

Recommendations

Consider support. Do you want to call into an 800 number in India and wait for an email or call back?

 
 

Scott from FPOV, LLC
Specialty: Software / IT

February 2015

February 2015

Great Product

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On has been great. We have been using for about a year and they have helped us every step of the way!

Likes Least

Nothing. Act-On was great from the sales process to the on-boarding process.

Recommendations

Take a look at Act-On. Their pricing structure plus their support is 2nd to none.

 
 

Lisa from Fluency Media
Specialty: Other

February 2015

February 2015

Affordable marketing automation platform

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Always optimizing services and finding new ways to provide value to the platform for their customers.

Likes Least

Like any marketing automation software, there is a lot to learn. Thankfully, Act-On has a great set of online support docs and excellent customer service.

Recommendations

It helps to know where you see your marketing program going in the next year or two, Act-On has been making improvements and adding new features. This is a product that will grow with your company.

 
 

Kristen from Schneider Electric
Specialty: Accounting

February 2015

February 2015

Act-On is easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Easy to use, even without experience. The layout of the site is also very organized, visually appealing, and easy to navigate.

Likes Least

Sometimes, formatting can be a bit of a pain when working within the tool.

Recommendations

If you are looking for a tool to easily create emails and landing pages, Act-On is excellent. The scheduling for email blasts is also easy to use.

 
 

Aubrey from Nextep
Specialty: Other services

January 2015

January 2015

Great Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is very user-friendly and provides many capabilities that benefit both marketing and sales users. The customer service and support is great.

Likes Least

The reporting is not as robust as we would like it to be.

Recommendations

Act-On is a great fit for someone who has never used email automation software before or who is looking for ease of use.