ActiveCampaign

RATING:

4.6

(2406)

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more ...

ActiveCampaign Pricing

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

Starting price: 

$15.00 per month

Free trial: 

Available

Free version: 

Not Available

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ActiveCampaign Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for ActiveCampaign

1 - 5 of 2,354 Reviews

Rachel

Online Media, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2020

The best ESP out there.

User Profile

Allen

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Great CRM and Marketing/Sales Software

PROS

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

CONS

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Reason for choosing ActiveCampaign

ActiveCampaign offered alot more value for the money it costs for a small business

Mike

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed February 2024

Robust email marketing platform with sales tools

Good, only wish the connection would be faster.

PROS

Be able to have your email marketing and sales follow-ups in one place, not having to switch between platforms, and therefore you're sure you always have all the data at one place. Email campaigns are easy to set up, as well as the automations.

CONS

It's sometimes very laggy, especially the email builder and the automations. I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server.

Sunil

Marketing and Advertising, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed February 2024

Active Campaign is on the decline

Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.

PROS

It WAS easy to use. No longer the case.

CONS

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Reasons for switching to ActiveCampaign

Same reasons that face me now in having me think about moving away from AC. Overly complicated features that I do not need, coupled with an erosion of core or basic functionalities.

Kindsey

Information Technology and Services, 11-50 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

Best email marketing platform out there!

PROS

The ease of use and simplicity of the platform. I've tried many email platforms and this is my favorite one for email marketing.

CONS

Nothing - no complaints whatsoever. Active Campaign is the best email marketing platform I've evalutated.

Reason for choosing ActiveCampaign

I used it years ago and wish I had never switched. One of the easiest platforms to use.