Emma Software


 

Emma is a web-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver the follow-up email by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.

Emma offers four differentially priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations. 

 

Emma - Emma automation
 
  • Emma - Emma automation
    Emma automation
  • Emma - Targeted campaigns
    Targeted campaigns
  • Emma - Customizable templates
    Customizable templates
  • Emma - Dynamic content
    Dynamic content
Supported Operating System(s):
Web browser (OS agnostic)

30 Reviews of Emma

 

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Software Advice Reviews (2)
More Reviews (28)

Showing 1-2 of 2

Aly from Cancer Support Community Greater Philadelphia
Specialty: Non-profits

August 2016

August 2016

Cut time and reach more

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Likes Least

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Recommendations

Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.

 
 

Kerry from Apperson
Specialty: Education

June 2016

June 2016

Best Email Marketing Tool Available

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Likes Least

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Recommendations

Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.

 
 
 
Showing 1-20 of 28

Meredith from Optimum Solutions

June 2017

June 2017

Good product and great company!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
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Support
Pros

I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams.

Cons

I only use the basic version, so I'd like more functionality, but again, that could just be my service level.

Source: Capterra
 

Liz from YMCA of the Triangle

March 2017

March 2017

A Few Words About Emma

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
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Support

We've been an Emma client for more than 8 years. We've always been fans.
Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good.

Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.

Source: Capterra
 

Bridget from GMG
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

If it were my choice...

Ease-of-use

Functionality

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Customer Support

Value for Money

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Quality
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Tools don't always work well - or as expected. Auto save function is super annoying and 'undo' doesn't work very often either. Seems pretty limited for a tech-savvy super user as myself.

Pros

Easy to import users, export lists...

Cons

the WYSIWYG editor features...pretty limited in terms of buttons, colors, links, drives me crazy

Source: Capterra
 

Madeleine from Madeleine Coultrip Design

December 2016

December 2016

Pretty Solid

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Emma is a great email service and gets the job done. Overall it's simple and easy to navigate and use.

Source: Capterra
 

Melinda from Infantino

December 2016

December 2016

Easy-to-Use, Basic ESP

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Product Quality

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Value for Money

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Support

Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well.

One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and it will send to the winner after a few hours, but that's it. You can't A/B in email content without manually downloading, splitting your list, and re-uploading it as two different segments. You track the results on your own and send to the remainder of your list. It's time-consuming and cumbersome.

Emma does integrate with many major e-commerce providers. We've used the Shopify integration. That has also been a bit cumbersome. Though we get the emails of purchasers, there aren't very many trigger email options through Emma.

Overall, this is a great little program, especially if you are a small business or don't have an email team. It's not the Cadillac of ESPs, but it all you need is a reliable Honda, this would be a good fit.

Source: Capterra
 

Andrea from BrightSol Wellness

December 2016

December 2016

Great Product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
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Support

We reviewed a variety of software options but decided to go with Emma. It has everything we need to create and send out blogs, newsletters, and specials. The automation meant I got to spend more with clients rather than spending time manually sending it out. I recommend this product to everyone in small business.

Source: Capterra
 

Katie from OSU

December 2016

December 2016

Easy to use/Great customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
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Support

I used EMMA to create invitations and enewsletters. The program was easy to use and I cannot say enough about the customer service--it was phenomenal. I could call anytime and talk to someone.

Pros

Ease of use

Cons

Reporting metrics

Source: Capterra
 

K from Graphcom

December 2016

December 2016

Love it, but not the customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Support

Easy to send and manage emails! Only complaint is customer service. It's always a hassle and support calls typically take FOREVER.

Source: Capterra
 

Logan from DesignWorks Group

November 2016

November 2016

Emma is an email marketing game changer

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Support

We were first worried about have to pay per email sent but quickly learned that you get what you pay for!

Source: Capterra
 

Debbie from Long Hill Tree & Lawn Care Service

November 2016

November 2016

Love Emma!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Functionality
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Quality
Value for Money
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Support

I use Emma quite often. Once I figured out how to use the software for the business needs, it was easy. I know there are lots of features that are available that I am not aware of. If I ever have questions, I call and get great customer service. Thank you.

Source: Capterra
 

Aaron from DesignWorks Group

November 2016

November 2016

Emma is an easy way to bring email marketing to your business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
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Emma is a great tool that is easy to use for every person in your marketing team. It can be used for incredibly simple emails, or incredibly complex designs with automation. Also - no spam filter issues!

Source: Capterra
 

Amber from HIVE Digital Strategy

November 2016

November 2016

Best Email Whitelabeling Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use Emma as a whitelabeled product. We reviewed a lot of different options and ultimately Emma was the best option for us. I love that instead of having a contact limit per client, we just pay based on the overall contact number. That means we can have small clients and large clients and we aren't required to pay separately for them. In addition, the email builder is very simple and straightforward.

Source: Capterra
 

Amanda from Mercy Corps NW

November 2016

November 2016

Great customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The software itself is buggy. When copy and paste, adding header 1 then header 2 often the size doesn't change, or the line spacing is different.

Customer service is great.

Source: Capterra
 

Rachel from MissionPoint Health Partners

November 2016

November 2016

Very easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Emma is incredibly accessible for first-timers, both in the site interface and responsive email design. It also has many useful features that make mass email easier, and continues to roll out more. Their customer service is also very responsive, courteous and knowledgeable. The only downside is that the search function is not as robust as it could be, so it can be difficult to find groups and older campaigns if you're prolific.

Source: Capterra
 

Barbara from ALGIX
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

ALGIX Loves Emma

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
Quality
Value for Money
Value
Support

Emma has been a great tool for us at ALGIX as our company has grown out of the startup phase. Emma is easy to use and makes it simple for us to create great emails. We look forward to continuing to grow with the help of Emma!

Pros

Ease of use

Source: Capterra
 

TOM from Thomas Wright Communication|Design
Number of employees: 1 employee Employees number: 1 employee

November 2016

November 2016

Emma makes it smart and keeps it easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
Quality
Value for Money
Value
Support

A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support.

Pros

Ease of design and production of mailing. Response of Customer Support. Analytics

Source: Capterra
 

Emmy from global citizen year

November 2016

November 2016

Good customer service, slow system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
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Support

My Emma is easy to use in the sense that you can create, edit and send email campaigns pretty easily. The system is quite slow (so load and editing emails takes a while). The SF integration just got up to speed, but unfortunately doesn't quite fit our needs (which may be unique to us we have a slightly more complicated arrangement).

The Staff are friendly and helpful. Good customer service and support.

Source: Capterra
 

Malii from intercultures
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Really enjoy using Emma

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

With the exception of greater flexibility with formats and response tracking in Emma, I enjoy using Emma and have advocated that my client stay with this provider instead of moving to another. Customer service is always fab!

Pros

- friendly, efficient, effective and accessible customer service when i have a question
- ease of use/ user friendly
- saves histories

Cons

- wish links remained live for more than 6 months
- wish had more flexibility with formatting text, images, overall layout, etc.
- wish had some international distribution benchmarks; all info seems to be US-centric

Advice to Others

thanks for asking. :)

Source: Capterra
 

Kimberly from M.T.E.A. - Milwaukee Teachers' Education Association

November 2016

November 2016

New Format Needs Improvement

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
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Support

You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can¿t be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

Pros

It's pretty quick. Love the Response area and the breakdowns.

Cons

Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

Advice to Others

Please fix the First and Last name issue. This serious is driving me nuts and I would be willing to walk away from Emma.

Source: Capterra
 

Leslie from Northwest Haiti Christian Mission

November 2016

November 2016

Not my favorite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I use Emma for a client and I am not pleased with the formatting issues I've had. When I copy/ paste text, it freaks out. I regularly use constant contact and robly, and I prefer those platforms much more than Emma. I also love the chat feature on robly where I can get my questions answered without calling.

Source: Capterra