Emma is a web-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.
Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver the follow-up email by analyzing if the recipient has opened an email or clicked the link sent to them.
Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.
Emma offers four differentially priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations.
Aly from Cancer Support Community Greater Philadelphia
I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.
You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.
Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.
Kerry from Apperson
The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.
There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.
Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.