Emma Software


 

Emma is a web-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.

Emma offers four differentially priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations. 

 

Emma - Emma automation
 
  • Emma - Emma automation
    Emma automation
  • Emma - Targeted campaigns
    Targeted campaigns
  • Emma - Customizable templates
    Customizable templates
  • Emma - Dynamic content
    Dynamic content
Supported Operating System(s):
Web browser (OS agnostic)

2 Reviews of Emma

Showing 1-2 of 2

 

from Cancer Support Community Greater Philadelphia
Specialty: Non-profits
Number of employees: 11 to 20 employees Employees number: 11 to 20 employees

Cut time and reach more

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Likes Best

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Likes Least

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Recommendations

Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.

 

from Apperson
Specialty: Education
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Best Email Marketing Tool Available

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Functionality

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Likes Best

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Likes Least

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Recommendations

Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.

 
 
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