Klaviyo is a cloud-based email marketing solution for e-commerce businesses of any size. Key features include integration with a variety of platforms, audience segmentation and performance reporting.
Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools which allows users to centralize data from a variety of sources.
Using the reporting dashboard, users can measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns.
Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. The solution is free for users with less than 250 contacts. Users have access to email support and a knowledge base of documents and guides.