Zoho Campaigns Software


 

Zoho Campaigns is a web-based email marketing solution that offers customer relationship management (CRM) and social media integration.

This product enables users to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists.

Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists and the tracking and reporting of email and social media marketing campaigns to improve audience engagement.

Zoho Campaigns also provides integration with Zoho’s CRM suite, allowing users to see the results of campaigns by logging to their CRM accounts.

Users can promote their campaigns on social media platforms and create landing pages for customers on Facebook. 

 

Zoho Campaigns - Email marketing
 
  • Zoho Campaigns - Email marketing
    Email marketing
  • Zoho Campaigns - Standard marketing templates
    Standard marketing templates
  • Zoho Campaigns - Scheduled campaign
    Scheduled campaign
  • Zoho Campaigns - Recipient activity
    Recipient activity
  • Zoho Campaigns - Workflow Introduction
    Workflow Introduction
  • Zoho Campaigns - Android campaigns index
    Android campaigns index
Supported Operating System(s):
Web browser (OS agnostic)

30 Reviews of Zoho Campaigns

 

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Software Advice Reviews (1)
More Reviews (29)

Showing 1-1 of 1

Jeanette from National Care Home Health
Specialty: Healthcare

August 2016

August 2016

Convenient and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

I found Zoho campaigns was very convenient to use since we use Zoho already for CRM. Convenient but does lack some of the features provided by other email campaign management softwares like Mailchimp. Decent for our current list of clients but not to get new ones.

Likes Least

Limited features but get's the job done. Doesn't have a lot of design capability.

Recommendations

Good for current clients in list but not the best for really nice email designs.

 
 
 
Showing 1-20 of 29

Alexis from MiNuevoSitio.com
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Newsletters and social campaigns

Ease-of-use

Functionality

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Customer Support

Value for Money

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Quality
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Pros

It is very easy to use, create elegant emails, customize lists, can be informative for CRM users and allows you to share your campaigns on social networks.

Cons

I do not like it much compared to others, creating templates. I think it can improve a lot. Other than that, I find the rest excellent.

Source: GetApp
 

Vu from myDevices

February 2017

February 2017

Works, but limited templates

Ease-of-use

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Value for Money

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ZoHo built a decent system for sending mail, but I wanted to have some really professional templates to send to my contacts and the selection was lacking. There are other services out there, like MailChimp, which have very professional email templates and are free (in exchange for having their logo in the footer) .

Source: Capterra
 

Eduardo from Nachi Robotics

December 2016

December 2016

Excellent usage

Ease-of-use

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Quality
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One of the easiest and most accurate CRM system available right now in the market. A must have as sales tool

Source: Capterra
 

Abigail from EDG & Atelier - Project Managers, Architects & Interior Design Consultants.
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Free Email and Social Campaign Software.

Ease-of-use

Functionality

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Value

I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing.

Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.

Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is.

One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature.

A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste.

While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign.

Pros

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Cons

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Source: GetApp
 

Alisa from Red Earth Design
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Emails that tie in directly with your CRM

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
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Functionality
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Quality
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Value

We started using Zoho CRM and needed an email newsletter (listserv) software to go along with it. Zoho Campaigns integrates with Zoho CRM, so we can sync between the two. We use Zoho Campaigns to send emails to a specific group of contacts - for example: if we want to send a Thanksgiving newsletter to all of our clients.

Templates are easy-to-use, or you can create your email from scratch.

Like Zoho CRM, there is a learning curve, but it's worth taking the time to learn how to use it.

Pros

The fact that this syncs & integrates seamlessly with Zoho CRM makes it a must for Zoho CRM users.

Cons

It takes a little while to figure out the ins and outs and understand how and when it syncs, but it's worth it!

Source: Capterra
 

Paul from Victorian Finance LLC
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Great value and functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Functionality
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Quality
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Value
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I've used Zoho Campaigns for years. The functionality is solid and the value is unsurpassed. To my knowledge, they are the only company with a free platform that allows you to become accustomed to nearly full functionality and grow into a paid program. I've found their paid programs are significantly less than the large competitors. Excellent product that's worth a try!

Pros

It's economical, easy to use.

Cons

Lack of templates to choose from.

Source: Capterra
 

Guillaume from Orvega

December 2016

December 2016

One of the best emailing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Quality
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Not as known as others, but Zoho Campaigns is a very simple and powerful Emailing campaigns. Good design tool, customer segments, reports and statistics.
Associated with Zoho CRM, you get a unique integrated platform which allows you to do a detailed follow-up of the different Marketing Campaigns.

Source: Capterra
 

Daniel from Nordstep
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Good system for sending emails

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Quality
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Zoho Campaigns offers a decent mail system for free. We don't have a huge subscriber database so the free version does what we need. It's not super easy to use at first, but once getting used to its perfectly fine.

Pros

Price (free version) and the pricing after free is reasonable too.

Cons

A bit tricky at first getting used too, could be simpler.

Source: Capterra
 

Hanson from Think Board

December 2016

December 2016

The get the job done

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Quality
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We prefer another software to send emails and time everything perfectly, but Zoho does a great job updating the contacts in the CRM

Source: Capterra
 

Gloria ANGELICA from larson technology
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

I love zoho campaings

Ease-of-use

Functionality

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Customer Support

Value for Money

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Quality
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Zoho campaigns has helped me a lot with digital marketing, it is very easy to use in addition to the design and I can also track who open my campaigns and get metrics

Pros

is it easy t use

Cons

no one

Source: Capterra
 

Pierre-Henri from SolconTI
Number of employees: 1 employee Employees number: 1 employee

December 2016

December 2016

Zoho Campaign makes your email marketing easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
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I first used Zoho Campaigns for personal use. Then used it in a professional way. In both cases, it solves the needs I had: sending mass emails and having the insights on how well they were received.
Zoho Campaigns has two sides: the easy-to-use email marketing tool which allows you to create a campaign of mass email in 5 minutes, and the complete email marketing solution, which allows you to create automatons in order to send emails at scheduled dates, or depending on actions the receiver do.
In both cases, you have a complete report page where you can see by whom, when, where your emails were opened, and moreover what where the behavior of each receiver.
If you synch it with Zoho CRM, you have very powerful sales and marketing tool.

Pros

Easy-to-use and powerful, free version for small businesses or if you want to try it before purchasing. As well, automation and link to social media.

Cons

Some pre-established templates aren't very pretty (but you can, of course, create your own templates)

Advice to Others

Try it!

Source: Capterra
 


November 2016

November 2016

We liked the simplicity

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
Value for Money
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Support

Zoho’s Campaign gives us the option to review our contacts campaign behavior Links Opened/Clicks directly sync to in our Zoho CRM, which we did not have with MailChimp. We liked the simplicity of two way integration without engaging with other companies, so that was what made it for us to move away from other platforms.

Pros

Value, ease of use and reliability

Cons

Selection of templates.

Advice to Others

Try it out and see if it's appropriate for your team. Support has been great and it took a little longer for us to setup than expected, but now we have a nice setup that's integrated with our ZohoCRM database.

Source: GetApp
 

ganesh from kb industries
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2016

September 2016

good to user

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
Value
Support

easy to send bulk emails and reports about who are all received and seen mail is good. If they improve customer support it will be too good.

Pros

more features and easy to use

Cons

ui should be improved

Source: Capterra
 


August 2015

August 2015

DO NOT RECOMMEND

Ease-of-use

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Value for Money

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We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it.

And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it.

I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well.

My advice - look at other options.

Pros

Do not take it at face value.

Cons

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Source: GetApp
 

Craig

November 2012

November 2012

Simple to use and powerful integration with Zoho CRM

Product Quality

Product Quality
Quality

it offers 2 main advantages: simplicity and out of the box integration with Zoho CRM. The free plan is great to get started but you will have to pay as soon as you reach more than 500 subscribers to your mailing list.

Source: GetApp
 

Martial from e-Realis
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Katarzyna (Kat) from BENSERON INFORMATION TECHNOLOGIES
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Source: GetApp
 

Jared from Air New Zealand
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2017

January 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

SATHIYARAJ from The New India Assurance Co. Ltd.
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2017

January 2017

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Support
Source: GetApp
 

Michelle

January 2017

January 2017

Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Source: GetApp
 
 
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