Act-On Software


 

Act-On is a comprehensive marketing automation tool designed to offer businesses a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

Act-On was created in 2008 and currently serves over 3,000 businesses worldwide.

With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities.

It's also possible to know which companies visit a website before they fill out any forms. Webinar and event planning have also become essential to generating interest in a particular product, and Act-On streamlines the entire process.

Act-On is ideal for small marketing teams needing a marketing automatio tool with minimal IT involvement.  

 

Act-On - Document download
 
  • Act-On - Document download
    Document download
  • Act-On - Funnel report
    Funnel report
  • Act-On - Active messages
    Active messages
  • Act-On - Marketing lists
    Marketing lists
  • Act-On - Social media
    Social media
  • Act-On - Message reports
    Message reports
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

144 Reviews of Act-On

Showing 1-20 of 144

 

from Healthcare
Specialty: Healthcare / Medicine
Number of employees: 10 to 19 employees Employees number: 10 to 19 employees

After being a loyal Hubspot user, I switched to Act-On. Huge mistake.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I liked what they described the product to be during the sales process.

Likes Least

Nothing they described during the sales process materialized. I have heard the phrase "Hmm, weird" many, many times in response to questions or concerns with the product. We have a huge number of undelivered emails without explanation. Saved emails disappear. Salesforce integration is clunky and unreliable. Tech support is hard to access. Cannot wait to go back to another tool.

Recommendations

Go solely on what is written in the contract (which is intentionally sparse). What your sales person says is completely irrelevant. Be sure you understand full functionality before switching from a quality tool.

 

from Schneider Electric
Specialty: Software / IT
Number of employees: 1,000+ employees Employees number: 1,000+ employees

ActOn - Pretty Good for the Price

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Likes Least

There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Recommendations

Check what type of software will best integrate with your sales platform (ex: Salesforce) before making a decision about what type of marketing automation software to use. Also check if pricing is by lead volume or a certain amount of time (ex: 100,000 contacts max in the system vs. a 1 year contract) - if you're a larger company planning to have a large population in your marketing automation system, it may be beneficial to go with a time contract instead.

 

from Acumen Studio
Specialty: Advertising

Act-On to Get Your Act Together

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I really like how easy it is to set this product up with other 3rd party platforms.
It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics.
The logic is very easy to understand and easy to test.
Pricing is great as well.

Likes Least

I don't really dislike anything about the platform.
I do not like that is not as popular as some of it's competitors.
Other than that I have only found good things in relation to this platform.

Recommendations

Set up a trial on the platform and build out a campaign to see how the system will work for you.
Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

 

from Acumen Studio
Specialty: Advertising

Act-On to Get Your Act Together

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I really like how easy it is to set this product up with other 3rd party platforms.
It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics.
The logic is very easy to understand and easy to test.
Pricing is great as well.

Likes Least

I don't really dislike anything about the platform.
I do not like that is not as popular as some of it's competitors.
Other than that I have only found good things in relation to this platform.

Recommendations

Set up a trial on the platform and build out a campaign to see how the system will work for you.
Also compare the pricing for the number of contacts you will have and the volume that you are predicting for this and other platforms. You will likely find that Act-On is very competitive.

 

from Telestream
Specialty: Software / IT

Excellent software, excellent support

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Likes Least

I wish there were more flexibility with the reporting.

Recommendations

Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

 

from Telestream
Specialty: Software / IT

Excellent software, excellent support

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is super intuitive to use, and any time that I do have questions, their support team has been really quick to respond and helpful.

Likes Least

I wish there were more flexibility with the reporting.

Recommendations

Set it up in a test environment and set up some campaigns. The automation piece and the webinar connectors are really powerful.

 

from DonorDrive
Specialty: Software / IT

Very happy with marketing automation selection.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Likes Least

There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations

When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

 

from DonorDrive
Specialty: Software / IT

Very happy with marketing automation selection.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Likes Least

There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

Recommendations

When reviewing make sure if you are looking at services that integrate with your CRM has the connection included. Many charged additional fees to connect with our CRM. Also, if you plan to use your websites own CMS system, make sure a vendor will allow you to mirror your site (Act-On does). We really could not create our website and landing pages on another system in order to market.

 

from Templeton & Company
Specialty: Accounting

A great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Likes Least

Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations

Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

 

from Templeton & Company
Specialty: Accounting

A great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Act-On is very easy to use and has functionalities our firm was in need of. Instead of having to juggle multiple products that don't integrate, we can use this one simple product to take care of all our marketing needs. Also, Act-On integrates with our CRM system allowing us to track and synchronize everything so easily!

Likes Least

Although Act-On lets you be as creative as you would like, sometimes putting together email templates can be complicated.

Recommendations

Rely on the Act-On team for help whenever you need it. They are very responsive and will walk you through each step until you 100% understand.

 

from Madison
Specialty: Other services

A must have tool for anyone in Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Likes Least

The overall look of the interface. I think it needs a facelift to look more modern.

Recommendations

My recommendation is to try Act-On for at least a month before committing to any other competitor.

 

from Madison
Specialty: Other services

A must have tool for anyone in Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Likes Least

The overall look of the interface. I think it needs a facelift to look more modern.

Recommendations

My recommendation is to try Act-On for at least a month before committing to any other competitor.

 

from Career Systems Intl
Specialty: Consulting

Love Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Likes Least

As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations

Do your homework. Make sure you understand how the vendor will support you after the sale.

 

from Career Systems Intl
Specialty: Consulting

Love Act-On

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I like the ease of use. We were able to implement Act-On without much involvement from IT. It's user-friendly and feature rich. I also really love all the data that we can generate after each campaign.

Likes Least

As with any new software, there's a learning curve. Thankfully, Act-On is there to support you during this learning curve phase.

Recommendations

Do your homework. Make sure you understand how the vendor will support you after the sale.

 

from FiXT
Specialty: Media

Questionable Client Agreement Practices

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Likes Least

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations

Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

 

from FiXT
Specialty: Media

Questionable Client Agreement Practices

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer.

Likes Least

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately, though, Act-On offered us a discount, but they did not disclose what future upgrade costs would be. We made what the client count would have to be clear before we signed up, but they convinced us to sign up in a lower tier to meet our budget and close the deal. But then, after 3-4 months of set-up and training, we finally went to use the software in practice and needed to upgrade the number of clients to actually utilize the system, and then we were met with the reality of the situation. They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed. Even though they admitted that they were vague and unclear in the agreement on the upgrade details, they refused to accommodate our needs/budget or to let us out of our contract and instead chose to simply state that we were still bound to pay for the software until the end of the term, even though they know we won't even be able to utilize the service. Pretty poor service, and they are only thinking in the short-term about making a few bucks instead of working with us to save the account.

Recommendations

Be careful to get your growth plan and rates for future growth identified in your initial contract. Don't sign up unless you know what rates they will charge you in the future if you need to upgrade client numbers.

 

from Quadex Media, LLC
Specialty: Advertising

It hasn't ceased to impress me every day

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I love being able to track my campaign's progress.

Likes Least

It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form.

Recommendations

Integrate the system as soon as possible and have an email list ready to upload; this way, you'll start seeing results in days.

 

from Quadex Media, LLC
Specialty: Advertising

It hasn't ceased to impress me every day

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I love being able to track my campaign's progress.

Likes Least

It can be a bit challenging to find data on specific items. An example would be seeing the report of an automated email sent to a client after they fill out info on a form.

Recommendations

Integrate the system as soon as possible and have an email list ready to upload; this way, you'll start seeing results in days.

 

from Findable Consulting
Specialty: Software / IT

Good product for an even better price

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

Likes Least

It was a bit tricky to request and use customized subdomains for our landing pages.

Recommendations

If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

 

from Findable Consulting
Specialty: Software / IT

Good product for an even better price

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I like Act-On's best quality and power to price ratio. The product is at least as good as my evaluation of Marketo for a lot less!

Likes Least

It was a bit tricky to request and use customized subdomains for our landing pages.

Recommendations

If you're in the market for low-to-mid range Marketing Automation, you can't beat the power and price combo of Act-On.

 
 
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