ActiveCampaign Software


 

ActiveCampaign is a marketing and customer relationship management (CRM) suite with a foundation in email marketing.

Targeted towards small-to-midsize businesses, this software is designed to help organizations across a range of different industries build their contact lists, create professional emails, manage campaigns, track customer behavior and measure the performance of their email marketing campaigns.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting.

While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live-chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Dashboard
 
  • ActiveCampaign - Dashboard
    Dashboard
  • ActiveCampaign - Automation
    Automation
  • ActiveCampaign - Contacts
    Contacts
  • ActiveCampaign - Deals
    Deals
  • ActiveCampaign - Reports
    Reports
  • ActiveCampaign - Integrations
    Integrations
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

46 Reviews of ActiveCampaign

 

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Software Advice Reviews (5)
More Reviews (41)

Showing 1-5 of 5

Veit from Mehler International Pty Ltd
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

It's good, but not quite there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform.

After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists.

One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow.

While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros

The entry point pricing is good for the amount of features you get.
It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness.
Deliverability isn't the best.
Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Advice to Others

If you are contemplating the highest price point, contact OntraPort about their starter plans.

 
 

Jamie from Fluency Corp
Specialty: Education

September 2016

September 2016

Not enough CRM

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

Seems inexpensive, other than that it seems more of a marketing tool

Likes Least

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Recommendations

if you need an email marketing program this is the software for you, however, if you are looking for a CRM go elsewhere

 
 

Andrea from NutrientFeast
Specialty: Media

November 2015

November 2015

Powerful CRM for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The features allowed be to cancel several other services (email service provider, separate CRM, marketing automation tool, form builder, etc) and just use a single tool instead. The features are top-notch and their staff is incredible!

Likes Least

I'm waiting for updates to the form builder to allow custom HTML and CSS (I'm told it's coming soon!); everything else is awesome.

Recommendations

Be sure to carefully check the integrations (and add-on fees) available before signing up for a trial. I was definitely surprised at the number of free integrations that work with ActiveCampaign!

 
 

Roy from SAGU
Specialty: Education

November 2015

November 2015

Just in time.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Likes Least

Just need a better form builder. However, we have been told that this is in the works.

Recommendations

When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

 
 

Big Jason from Breakthrough Email Marketing
Specialty: Advertising

November 2015

November 2015

Best ESP since 1996

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Likes Least

Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Recommendations

Give it a trial run. Import your best customers and start emailing.

 
 
 
Showing 1-20 of 41


May 2017

May 2017

ActiveCampaign has Autonated our follow-up

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons

Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

Source: GetApp
 

Kyle from Digital Conversion Labs
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

LOVE LOVE LOVE this product!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!"
- Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons

- Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients."
- Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Source: GetApp
 

Jermaine from Jermaine Edwards
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Slow to get started but potentially powerful platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The option to assign multiple different actions easily for campaigns and automation. The campaign template options.

Cons

The campaign builder email writing is clunky and not intuitive like an email writing tool should be. Needs to be easier to input image and write text without it adjusting the formatting. The forms are overly basic and looks terrible on embedded pages on website. Would like a cleaner looking form with ability to delete question options without having to go to a separate editing page.

Source: GetApp
 

Imran from Escape Your Desk Job

April 2017

April 2017

Overall Great Product, Few Tweaks

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use AC with all our clients and love the product overall. It's by far the most comprehensive with a great price point. I have a few gripes including it's integration with Segment.com which was mishandled, the email editor is finicky and not doesn't always provide the desired look and there are often delays with events including autoresponders that queue up and take a while to be sent out. Overall though, it's a great value for the price and I do highly recommend ActiveCampaign.

Source: Capterra
 

Corey from Gelform Inc

April 2017

April 2017

Worth the investment, both time and money.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The product is a great value for the price. Every feature I've needed is included... Just sometimes it takes a little work to find it. The UI can be confusing at times.

Source: Capterra
 

Kevin from Church Media Source
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

The best small business email marketing solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Pros

Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons

I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Advice to Others

I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

Source: Capterra
 

Lisa from Lisa McLatchie Personal Styling
Number of employees: 1 employee Employees number: 1 employee

February 2017

February 2017

ActiveCampaign makes email marketing fun

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Pros

Robust features.

Cons

Monthly fees.

Source: Capterra
 

Crystal from WOA
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Active Campaign is the best!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Pros

-Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons

-No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Advice to Others

Awesome!

Source: Capterra
 

DJ from Self

December 2016

December 2016

Incredible Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

An incredible marketing automation tool. Highly recommend to all.

Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

Source: Capterra
 

Vladislav from Zdrave 95 OOD
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

My better choice of email marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Pros

great set of feature and automation starting events

Cons

with the greater number of functionalities, the complexity grows too

Advice to Others

advancing the reporting section

Source: Capterra
 

Brook from My Clone Solution
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Great Value for Email and Automation!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Pros

Automation

Cons

A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Source: Capterra
 

Nate from @NateSmoyer

December 2016

December 2016

Love the simplicity

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Source: Capterra
 

Declan from Simply Responsive
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Powerful marketing automation tools, CRM, and the power to understand your audience.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Pros

Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons

CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Advice to Others

Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not.

Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

Source: Capterra
 

Harry from Elevate
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2016

November 2016

One of the best Marketing Automation + CRM Combo's

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers.

If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Pros

Ease of use, adaptability, integrations

Cons

Sometimes its a little slow to update

Advice to Others

Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

Source: Capterra
 

Rena from Rena Reiser Ltd.

November 2016

November 2016

Instant success

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I switched to Active Campaign from a different email provider because I wanted to be able to have FUN in my email marketing. I wanted to be able to use my tech-nerd skills to pull together some amazing automations...and Active Campaign has met the requirements! It was a bit clunky at first to learn my way around, so allow some time for learning the new system.

Source: Capterra
 

Olivier from TactikMedia

October 2016

October 2016

Active Campaign have change my life

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Oh boy, the world of automation right in your palm. I've saved so much time with Active Campaign that I now use it to give them great review. So much email save and sent while I'm doing something else. It is super intuitive and you can create a email template just by using their Drag & drop tool. Really love it and can't recommend it enough

Source: Capterra
 

Joseph from Gleem
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

better value for money than infusionsoft

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

infusionsoft was clunky...this is very easy to use. also better value for money. would be great to have better support

Pros

easy to use

Cons

reporting isnt clear

Source: Capterra
 

Scott A. from Five Talents Ventures, LLC
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2016

May 2016

When you're ready for automation...

Ease-of-use

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Product Quality
Quality
Value for Money
Value
Support

IMO the ultimate "app" for online marketing is/was/and will remain email. Today we have many choices at all price points to help us with email marketing, but Active Campaign stands alone for all that it offers. Value for money - check. Smart systems - check. Community involvement - check.

For years I used a competitors product and when I was ready to change, compared pretty much all the systems; this one (Active Campaign) is the leader for a small business leader like me.

Pros

The automations and tagging process makes it easy to segment your email lists -- doing so always increases your sales.

Cons

There is a bit of a learning curve - but their support is there to help you through it.

Source: GetApp
 

Carrie from Homeschool Giveaways www.homeschoolgiveaways.com

February 2016

February 2016

LOVE Active Campaign!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC.

Pros:
Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface and all of the apps and options for automation and reports.

Cons:
On my PC it tends to take a little bit longer than average to load the "dashboard." I would like to be able to schedule the same email to send out on multiple dates at the time of scheduling instead of doing them separately. I am sure once I suggest that they will implement it though, as they are great about features and suggestions.

I have referred a lot of companies to AC because of the ease of use and all of the great features. I have no complaints. I LOVE AC and they are an integral part of my company's success!

Source: Capterra
 

Michelle from Judea Media

December 2015

December 2015

A Truly Powerful System

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

I was finally looking to upgrade my cheaper-end email marketing company choice due to the growth of my company. I initially looked into Infusionsoft, but after their horrible hard-selling techniques, flat out lies, and ultimately a BBB complaint and subsequent refund, I was hoping to find something else and was very leery at that point.

I then found Active Campaign and I am SO GLAD I did. They were so helpful and had everything I needed and, come to find out, so much more as well.

I have been able to do things with my huge list that I was never able to do and it is all so well programmed and organized that I was able to learn everything very quickly. I am SO impressed with everything that Active Campaign offers, their EXCELLENT support, their pricing, their integrations - everything. And they seem to just keep getting better!

Thank you, Active Campaign, for being a great company to work with and for taking my business to the next level!

Source: Capterra
 
 
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