ActiveCampaign Software


 

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Dashboard
 
  • ActiveCampaign - Dashboard
    Dashboard
  • ActiveCampaign - Automation
    Automation
  • ActiveCampaign - Contacts
    Contacts
  • ActiveCampaign - Deals
    Deals
  • ActiveCampaign - Reports
    Reports
  • ActiveCampaign - Integrations
    Integrations
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

53 Reviews of ActiveCampaign

 

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Software Advice Reviews (6)
More Reviews (47)

Showing 1-6 of 6

Austin from Marketer as a Service
Specialty: Marketing agencies
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

The Best Kept Secret in Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons

The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

 
 

Veit from Mehler International Pty Ltd
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

It's good, but not quite there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform.

After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists.

One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow.

While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros

The entry point pricing is good for the amount of features you get.
It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons

The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness.
Deliverability isn't the best.
Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Advice to Others

If you are contemplating the highest price point, contact OntraPort about their starter plans.

 
 

Jamie from Fluency Corp
Specialty: Education

September 2016

September 2016

Not enough CRM

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

Seems inexpensive, other than that it seems more of a marketing tool

Likes Least

the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Recommendations

if you need an email marketing program this is the software for you, however, if you are looking for a CRM go elsewhere

 
 

Andrea from NutrientFeast
Specialty: Media

November 2015

November 2015

Powerful CRM for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The features allowed be to cancel several other services (email service provider, separate CRM, marketing automation tool, form builder, etc) and just use a single tool instead. The features are top-notch and their staff is incredible!

Likes Least

I'm waiting for updates to the form builder to allow custom HTML and CSS (I'm told it's coming soon!); everything else is awesome.

Recommendations

Be sure to carefully check the integrations (and add-on fees) available before signing up for a trial. I was definitely surprised at the number of free integrations that work with ActiveCampaign!

 
 

Roy from SAGU
Specialty: Education

November 2015

November 2015

Just in time.

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Likes Least

Just need a better form builder. However, we have been told that this is in the works.

Recommendations

When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

 
 

Big Jason from Breakthrough Email Marketing
Specialty: Advertising

November 2015

November 2015

Best ESP since 1996

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Likes Least

Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Recommendations

Give it a trial run. Import your best customers and start emailing.

 
 
 
Showing 1-20 of 47

Brett from The New Wheel
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Fantastic product that keeps getting better

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Solid software that makes a big difference in our business. CRM is great and keeps getting better. Company seems to listen to their customers and make improvements constantly.

Cons

Their home page format is a little clunky. A few features that I wished they had they just implemented (canned responses) so I'm pretty happy!

Source: GetApp
 

Eric from SMS Masterminds
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

A really slick product with a few performance issues that keep it under 5 stars

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons

My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

Source: Capterra
 


June 2017

June 2017

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Source: GetApp
 

Joseph Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

AC is great value, great platform, weak international support.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Amazing UI.
Huge feature List.
Amazing deep data connection with woocommerce.
Value is amazing and the reason I came to AC and will stay.

Cons

CRM is weak and could make AC game changing.
No international timezone chat support cuts productivity for new users.
Slow sending emails?

Source: GetApp
 

Marco from Kursempfehlung

June 2017

June 2017

Great Email Marketing System

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

Pros

ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons

It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Source: Capterra
 

Paul from The Aldenham Foundation
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

A high class email marketing platform complete with CRM and exceptional automation.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Pros

It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Source: Capterra
 

Kalei from abstracta
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Amazing product, great price, above and beyond support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons

It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

Source: Capterra
 


May 2017

May 2017

ActiveCampaign has Autonated our follow-up

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons

Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

Source: GetApp
 

Kyle from Digital Conversion Labs
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

LOVE LOVE LOVE this product!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!"
- Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons

- Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients."
- Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Source: GetApp
 

Jermaine from Jermaine Edwards
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Slow to get started but potentially powerful platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The option to assign multiple different actions easily for campaigns and automation. The campaign template options.

Cons

The campaign builder email writing is clunky and not intuitive like an email writing tool should be. Needs to be easier to input image and write text without it adjusting the formatting. The forms are overly basic and looks terrible on embedded pages on website. Would like a cleaner looking form with ability to delete question options without having to go to a separate editing page.

Source: GetApp
 

Imran from Escape Your Desk Job

April 2017

April 2017

Overall Great Product, Few Tweaks

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use AC with all our clients and love the product overall. It's by far the most comprehensive with a great price point. I have a few gripes including it's integration with Segment.com which was mishandled, the email editor is finicky and not doesn't always provide the desired look and there are often delays with events including autoresponders that queue up and take a while to be sent out. Overall though, it's a great value for the price and I do highly recommend ActiveCampaign.

Source: Capterra
 

Corey from Gelform Inc

April 2017

April 2017

Worth the investment, both time and money.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The product is a great value for the price. Every feature I've needed is included... Just sometimes it takes a little work to find it. The UI can be confusing at times.

Source: Capterra
 

Kevin from Church Media Source
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

The best small business email marketing solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Pros

Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons

I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Advice to Others

I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

Source: Capterra
 

Lisa from Lisa McLatchie Personal Styling
Number of employees: 1 employee Employees number: 1 employee

February 2017

February 2017

ActiveCampaign makes email marketing fun

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Pros

Robust features.

Cons

Monthly fees.

Source: Capterra
 

Crystal from WOA
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Active Campaign is the best!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Pros

-Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons

-No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Advice to Others

Awesome!

Source: Capterra
 

DJ from Self

December 2016

December 2016

Incredible Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

An incredible marketing automation tool. Highly recommend to all.

Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

Source: Capterra
 

Vladislav from Zdrave 95 OOD
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

My better choice of email marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Pros

great set of feature and automation starting events

Cons

with the greater number of functionalities, the complexity grows too

Advice to Others

advancing the reporting section

Source: Capterra
 

Brook from My Clone Solution
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Great Value for Email and Automation!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Pros

Automation

Cons

A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Source: Capterra
 

Nate from @NateSmoyer

December 2016

December 2016

Love the simplicity

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Source: Capterra
 

Declan from Simply Responsive
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Powerful marketing automation tools, CRM, and the power to understand your audience.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Pros

Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons

CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Advice to Others

Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not.

Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

Source: Capterra
 
 
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