ActiveDEMAND is a web-based marketing tool designed specifically for marketing agencies. Subscriptions are based on the number of contacts loaded into the application rather than the number users, so agencies are able to create sub-accounts for each of their clients, complete with their unique branding.
With ActiveDEMAND, users can create an unlimited number of accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions, and leads. The program can be whitelabeled so each agency’s brand remains visible in all communications with clients. Email templates and customizable landing pages are included with the system, contact lists can be segmented to create personalized messages for email campaigns, users are able to customize auto-responders and follow-up emails, and the system includes drag-and-drop widgets to create monthly reports. Call tracking is also integrated for better campaign performance metrics and ActiveDEMAND automatically captures this data for each marketing initiative.
Brock from DMS
Specialty: Software / IT
ActiveDamand allows easy tracking of all communications with our website. Marketing campaigns are created, distributed and tracked to drive business development. Excellent support from team.
Would like to have integration into our corporate ERP system. Would like an easy way to add manual notes to contact for follow up. Better ability to import lists for specific purposes.
Define what exactly you want from a system in advance.
Kevin from POD Marketing Inc.
They're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.
Learning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.
Evaluate the support you get with the software. Too many companies offer little to no support and with ActiveDemand, it is literally the EXACT OPPOSITE.
Kelly from DTE
The product is a very powerful tool for us in our marketing effort. It's really easy to setup email campaigns and focus on our customer contacts and generating new leads. We've learned a lot from ActiveDemand about marketing and what our customers are looking for from our website.
Because it is such a robust package, there is a learning curve involved with it. The staff at ActiveDemand are quick to help and provide the tools we need. They are very patient and really easy to work with. There have been a lot of things we have wanted in the software that they submit to their development team to get done for us. It's really nice to see a company focusing on constantly improving their products.
Make sure you have a good team together to evaluate a software package.