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Marketing Automation Software


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Infusionsoft logo
 
Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.
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Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.
 
Marketo logo
 
Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. The solution features integrated modules that deliver a range of capabilities including marketing... Read More
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Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. The solution features integrated modules that deliver a range of capabilities including marketing... Read More
 
Pardot logo
 
Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step... Read More
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Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step... Read More
 
Campaign Monitor logo
 
Campaign Monitor is an email marketing solution that can help businesses add new subscribers, send email newsletters and generate various reports. It is suitable for businesses of all sizes. The solution offers several features that... Read More
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Campaign Monitor is an email marketing solution that can help businesses add new subscribers, send email newsletters and generate various reports. It is suitable for businesses of all sizes. The solution offers several features that... Read More
 
SharpSpring logo
 
SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read More
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SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read More

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Hatchbuck logo
 
Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read More
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Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read More
 
Act-On logo
 
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read More
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Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read More
 
PlanPlus Online logo
 
PlanPlus Online is a complete online solution for customer relationship management and business collaboration. It includes modules for SFA, customer support and email marketing, all designed to enhance overall productivity.
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PlanPlus Online is a complete online solution for customer relationship management and business collaboration. It includes modules for SFA, customer support and email marketing, all designed to enhance overall productivity.
 
Delivra logo
 
Delivra is scalable cloud-based Marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as Education, Healthcare,... Read More
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Delivra is scalable cloud-based Marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as Education, Healthcare,... Read More
 
Net-­Results logo
 
Net-Results is digital marketing software built by and for data-driven marketers. The marketing automation system will work for companies of any size and offers multiple pricing scales. The system has native integrations with major... Read More
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Net-Results is digital marketing software built by and for data-driven marketers. The marketing automation system will work for companies of any size and offers multiple pricing scales. The system has native integrations with major... Read More

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Salesfusion logo
 
Improve marketing efforts with newly-designed Salesfusion. This web-based software has helped many businesses increase the effectiveness of their marketing campaigns and offers a scalable pricing structure.
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Improve marketing efforts with newly-designed Salesfusion. This web-based software has helped many businesses increase the effectiveness of their marketing campaigns and offers a scalable pricing structure.
 
CallidusCloud Marketing Automation logo
 
CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year - B2B - Software. Their Marketing Automation product is web-based and incorporates Sales Automation.
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CallidusCloud was recently awarded a Bronze award by the American Business Awards for Best New Product or Service of the Year - B2B - Software. Their Marketing Automation product is web-based and incorporates Sales Automation.
 
ActiveDEMAND logo
 
ActiveDEMAND is a web-based marketing tool designed specifically for marketing agencies. Subscriptions are based on the number of contacts loaded into the application rather than the number users, so agencies are able to create sub-accounts... Read More
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ActiveDEMAND is a web-based marketing tool designed specifically for marketing agencies. Subscriptions are based on the number of contacts loaded into the application rather than the number users, so agencies are able to create sub-accounts... Read More
 
eTrigue DemandCenter logo
 
eTrigue DemandCenter gives businesses of all sizes the ability to create and execute demand generation campaigns using their existing resources. It enables marketing automation through a variety of web-based tools. This solution is... Read More
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eTrigue DemandCenter gives businesses of all sizes the ability to create and execute demand generation campaigns using their existing resources. It enables marketing automation through a variety of web-based tools. This solution is... Read More
 
Experiture Marketing Platform logo
 
Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system... Read More
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Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system... Read More

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SAP Hybris Cloud for Customers logo
 
SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
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SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
 
Mothernode Marketer Edition logo
 
Mothernode Marketer Edition is a marketing automation tool designed for small to mid-sized businesses. Companies in varying industries can adapt the program to suit their needs. Key features of the system include email marketing,... Read More
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Mothernode Marketer Edition is a marketing automation tool designed for small to mid-sized businesses. Companies in varying industries can adapt the program to suit their needs. Key features of the system include email marketing,... Read More
 
SAM logo
 

SAM

SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
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SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
 
Cosmos Integrated Marketing Portal logo
 
Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
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Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
 
MailChimp logo
 
MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create... Read More
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MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create... Read More

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HubSpot Marketing logo
 
With its web-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing... Read More
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With its web-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing... Read More
 
Marketing 360 logo
 
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read More
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Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read More
 
Spark by Marketo logo
 
Spark by Marketo is designed for small businesses that need to automate and track their marketing campaigns. With Spark, your company will generate better leads and reduce manual, administrative efforts, freeing up time for your marketers... Read More
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Spark by Marketo is designed for small businesses that need to automate and track their marketing campaigns. With Spark, your company will generate better leads and reduce manual, administrative efforts, freeing up time for your marketers... Read More
 
Constant Contact logo
 
Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social... Read More
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Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social... Read More
 
SendinBlue logo
 
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. The solution comes with tools and templates for marketing automation, email campaigns, transactional emails and SMS messages. SendinBlue facilitates... Read More
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SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. The solution comes with tools and templates for marketing automation, email campaigns, transactional emails and SMS messages. SendinBlue facilitates... Read More

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Salesforce Marketing Cloud logo
 
Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read More
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Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read More
 
Yotpo logo
 
Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo simplifies the customer review... Read More
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Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo simplifies the customer review... Read More
 
ActiveCampaign logo
 
ActiveCampaign is a marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, this software is designed to help organizations across a range of different... Read More
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ActiveCampaign is a marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, this software is designed to help organizations across a range of different... Read More
 
AWeber logo
 
AWeber provides email marketing services for small businesses. This solution helps automate email followups and delivery of newsletters. AWeber offers auto-responders that enable businesses to deliver targeted, personalized and timely... Read More
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AWeber provides email marketing services for small businesses. This solution helps automate email followups and delivery of newsletters. AWeber offers auto-responders that enable businesses to deliver targeted, personalized and timely... Read More
 
GoldMine Premium Edition logo
 
Goldmine Premium CRM is a comprehensive customer relationship management software that is used by organizations of all sizes to manage the sales pipeline, marketing programs and deliver customer support. Goldmine Premium Edition has... Read More
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Goldmine Premium CRM is a comprehensive customer relationship management software that is used by organizations of all sizes to manage the sales pipeline, marketing programs and deliver customer support. Goldmine Premium Edition has... Read More

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Blitz logo
 
Blitz is a customer relationship management solution for small to mid-sized businesses. Professionals in a variety of industries use Blitz, including real estate agents, mortgage brokers, and non-profits. In addition to its standalone... Read More
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Blitz is a customer relationship management solution for small to mid-sized businesses. Professionals in a variety of industries use Blitz, including real estate agents, mortgage brokers, and non-profits. In addition to its standalone... Read More
 
SALESmanago Marketing Automation logo
 
SALESmanago is a cloud-based, standalone Marketing Automation tool that is useful in virtually any industry. The program is iPad friendly, accessible on any connected mobile device, and applicable to both B2B and B2C businesses. Users... Read More
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SALESmanago is a cloud-based, standalone Marketing Automation tool that is useful in virtually any industry. The program is iPad friendly, accessible on any connected mobile device, and applicable to both B2B and B2C businesses. Users... Read More
 
SAP - CRM logo
 
SAP's powerful CRM solution arms medium and large companies with actionable customer insights, streamlined workflow and advanced reporting. Users will see improved efficiency, productivity and sales and marketing success.
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SAP's powerful CRM solution arms medium and large companies with actionable customer insights, streamlined workflow and advanced reporting. Users will see improved efficiency, productivity and sales and marketing success.
 
Oracle Marketing Cloud logo
 
Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation... Read More
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Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation... Read More
 
InsideView logo
 
InsideView is a marketing intelligence and analytics solution for midsize to large businesses. It allows sales and marketing teams to aggregate and curate information about target markets, segments and organizations. This software... Read More
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InsideView is a marketing intelligence and analytics solution for midsize to large businesses. It allows sales and marketing teams to aggregate and curate information about target markets, segments and organizations. This software... Read More

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LeadMaster logo
 
LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management,... Read More
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LeadMaster is a SaaS-based all-in-one lead management solution that offers capabilities to capture, track and follow up with leads. The solution comprises of integrated modules for sales force automation, customer relationship management,... Read More
 
inboundli logo
 
inboundli is a social marketing platform intended to improve the inbound marketing efforts of businesses across all industries. It is a cloud-based solution that can be used by businesses of any size. inboundli analyzes an organization’s... Read More
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inboundli is a social marketing platform intended to improve the inbound marketing efforts of businesses across all industries. It is a cloud-based solution that can be used by businesses of any size. inboundli analyzes an organization’s... Read More
 
Sage CRM logo
 
Sage CRM offers users a collection of applications designed to give small and midsized businesses access to a customer relationship management platform that can be quickly deployed and simple to learn.  Sage CRM was developed to... Read More
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Sage CRM offers users a collection of applications designed to give small and midsized businesses access to a customer relationship management platform that can be quickly deployed and simple to learn.  Sage CRM was developed to... Read More
 
Salesbox logo
 
Salesbox is a cloud-based marketing software solution best suited for small to midsize businesses. It is designed with mobile use in mind. Because Salesbox is designed to work on users’ mobile devices, it also integrates with other... Read More
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Salesbox is a cloud-based marketing software solution best suited for small to midsize businesses. It is designed with mobile use in mind. Because Salesbox is designed to work on users’ mobile devices, it also integrates with other... Read More
 
ONTRAPORT logo
 
ONTRAPORT provides a customer relationship management (CRM) system for small and growing businesses looking to automate marketing and sales efforts. The solution includes tools for email marketing, lead scoring, lead nurturing, lead... Read More
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ONTRAPORT provides a customer relationship management (CRM) system for small and growing businesses looking to automate marketing and sales efforts. The solution includes tools for email marketing, lead scoring, lead nurturing, lead... Read More

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Soffront Sales and Marketing Automation-Marketing logo
 
Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more. Soffront... Read More
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Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more. Soffront... Read More
 
Percolate logo
 
Percolate is a Web-based digital marketing management solution designed for midsize and large companies. It offers content management, brand and channel management and social media management within a suite. This system allows businesses... Read More
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Percolate is a Web-based digital marketing management solution designed for midsize and large companies. It offers content management, brand and channel management and social media management within a suite. This system allows businesses... Read More
 
Teradata Integrated Marketing Cloud logo
 
Teradata’s Integrated Marketing Cloud is a broad suite of marketing tools that allows enterprise-level businesses to unify campaign processes, data, resources and performance analytics—which, in turn, helps improve customer experiences... Read More
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Teradata’s Integrated Marketing Cloud is a broad suite of marketing tools that allows enterprise-level businesses to unify campaign processes, data, resources and performance analytics—which, in turn, helps improve customer experiences... Read More
 
Automational logo
 
Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The... Read More
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Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The... Read More
 
iContact logo
 
iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact features multiple... Read More
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iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact features multiple... Read More

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Silverpop logo
 
Silverpop provides marketing automation and email marketing solutions to companies around the world. Silverpop's technology helps marketers develop and deliver relevant, targeted multi-channel campaigns. Silverpop's solutions are... Read More
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Silverpop provides marketing automation and email marketing solutions to companies around the world. Silverpop's technology helps marketers develop and deliver relevant, targeted multi-channel campaigns. Silverpop's solutions are... Read More
 
Mailigen logo
 
With high functionality in an intuitive drag-and-drop format, Mailigen raises the bar in Marketing Automation technology, providing a comprehensive email campaign and integrated marketing system. We recommend this system for mid-sized... Read More
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With high functionality in an intuitive drag-and-drop format, Mailigen raises the bar in Marketing Automation technology, providing a comprehensive email campaign and integrated marketing system. We recommend this system for mid-sized... Read More
 
SimplyCast logo
 
SimplyCast is a Web-based customer relationship management (CRM) solution. It helps organizations of all sizes manage and nurture leads, design marketing processes and manage workflow for sales processes. Users can track lead activities... Read More
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SimplyCast is a Web-based customer relationship management (CRM) solution. It helps organizations of all sizes manage and nurture leads, design marketing processes and manage workflow for sales processes. Users can track lead activities... Read More
 
Adobe Marketing Cloud logo
 
Adobe Marketing Cloud is a complete, integrated marketing system. It features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also... Read More
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Adobe Marketing Cloud is a complete, integrated marketing system. It features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also... Read More
 
PeopleSoft CRM logo
 
Acquired by Oracle Corp. in 1995, PeopleSoft CRM is an on-premise solution targeted at mid and enterprise-sized organizations. Marketed and sold across the globe for a wide range of industries, this solution can be customized according... Read More
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Acquired by Oracle Corp. in 1995, PeopleSoft CRM is an on-premise solution targeted at mid and enterprise-sized organizations. Marketed and sold across the globe for a wide range of industries, this solution can be customized according... Read More

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Contactability LeadManager logo
 
Contactability LeadManager is a powerful, cloud-based marketing platform that was created to help companies increase visibility, monitor leads moving through the pipeline, and track closed deals. This comprehensive solution relies... Read More
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Contactability LeadManager is a powerful, cloud-based marketing platform that was created to help companies increase visibility, monitor leads moving through the pipeline, and track closed deals. This comprehensive solution relies... Read More
 
CXM logo
 

CXM

CXM by Creedenz Solutions is a customer relationship management (CRM) solution for mid-market organizations. This comprehensive CRM solution suits companies in multiple industries, including technology, health care, manufacturing,... Read More
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CXM by Creedenz Solutions is a customer relationship management (CRM) solution for mid-market organizations. This comprehensive CRM solution suits companies in multiple industries, including technology, health care, manufacturing,... Read More
 
Iterable logo
 
Iterable is a growth marketing automation platform that provides multi-channel user engagement campaign management functionality based on dynamic workflows. With Iterable, users can create unlimited segments based on any criteria... Read More
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Iterable is a growth marketing automation platform that provides multi-channel user engagement campaign management functionality based on dynamic workflows. With Iterable, users can create unlimited segments based on any criteria... Read More
 
OptifiNow logo
 
OptifiNow is a modular Sales Automation platform that streamlines the day to day activities of sales professionals. By offering the system on a modular basis, clients can adapt the solution to meet their specific needs. The system... Read More
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OptifiNow is a modular Sales Automation platform that streamlines the day to day activities of sales professionals. By offering the system on a modular basis, clients can adapt the solution to meet their specific needs. The system... Read More
 
Radius logo
 
Radius is a data-powered marketing intelligence and analytics platform that leverages insights on over 20 million businesses in the U.S. to help B2B marketers understand their best customers, find new prospects and deliver actionable... Read More
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Radius is a data-powered marketing intelligence and analytics platform that leverages insights on over 20 million businesses in the U.S. to help B2B marketers understand their best customers, find new prospects and deliver actionable... Read More

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CloudCherry logo
 
CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
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CloudCherry is a cloud-based customer relationship management (CRM) that helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score. CloudCherry... Read More
 
Oracle Siebel CRM logo
 
An early pioneer in the sales force automation (SFA) space, Oracle Siebel CRM has adapted to technology shifts over the years to remain one of the top customer relationship management (CRM) products on the market. Siebel CRM is a complete... Read More
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An early pioneer in the sales force automation (SFA) space, Oracle Siebel CRM has adapted to technology shifts over the years to remain one of the top customer relationship management (CRM) products on the market. Siebel CRM is a complete... Read More
 
Pega CRM logo
 
Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems, a leading provider of business process management (BPM) solutions. It includes sales, marketing and customer service applications, complete... Read More
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Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems, a leading provider of business process management (BPM) solutions. It includes sales, marketing and customer service applications, complete... Read More
 
ScribbleLive logo
 
ScribbleLive is a content marketing system that provides users with research and planning tools to help identify trending content and top influencers within an industry to create content that captures the attention of audiences. The... Read More
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ScribbleLive is a content marketing system that provides users with research and planning tools to help identify trending content and top influencers within an industry to create content that captures the attention of audiences. The... Read More
 
Deskera CRM logo
 
Deskera CRM is a powerful, web-based Customer Relationship Management solution that helps companies of all sizes gain complete visibility into their customers, past, current, and future. With Deskera CRM, you have a configurable system... Read More
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Deskera CRM is a powerful, web-based Customer Relationship Management solution that helps companies of all sizes gain complete visibility into their customers, past, current, and future. With Deskera CRM, you have a configurable system... Read More

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Infor Customer Experience Suite logo
 
Infor CRM provides a complete view of contacts and interactions across user organizations. Buyers can use this CRM to increase efficiency as they identify prospects, deliver care, acquire customers and manage relations.
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Infor CRM provides a complete view of contacts and interactions across user organizations. Buyers can use this CRM to increase efficiency as they identify prospects, deliver care, acquire customers and manage relations.
 
Launchpad logo
 
Over the past decade, V12 Group has been providing marketers with data and technology solutions to increase their customer base. In 2013, they introduced Launchpad, their web-based marketing automation platform. Launchpad helps direct... Read More
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Over the past decade, V12 Group has been providing marketers with data and technology solutions to increase their customer base. In 2013, they introduced Launchpad, their web-based marketing automation platform. Launchpad helps direct... Read More
 
Maropost logo
 
Maropost is a Web-based marketing platform that provides capabilities such as email marketing, social media listening, mobile marketing, Web marketing, marketing automation and analytics. It caters to small and midsize businesses as... Read More
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Maropost is a Web-based marketing platform that provides capabilities such as email marketing, social media listening, mobile marketing, Web marketing, marketing automation and analytics. It caters to small and midsize businesses as... Read More
 
SkyCRM logo
 
SkyCRM is a customer relationship management (CRM) software solution available for cloud or on-premise deployment. Key features include marketing automation, sales automation, customer service and support and social CRM. It is suitable... Read More
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SkyCRM is a customer relationship management (CRM) software solution available for cloud or on-premise deployment. Key features include marketing automation, sales automation, customer service and support and social CRM. It is suitable... Read More
 
Xtremepush logo
 
Xtremepush enables global enterprise brands to analyze their mobile and web customers and drive engagement. Key features of the platform include enterprise-class analytics, personalized messaging, web and app push notifications, as... Read More
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Xtremepush enables global enterprise brands to analyze their mobile and web customers and drive engagement. Key features of the platform include enterprise-class analytics, personalized messaging, web and app push notifications, as... Read More

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Oracle Responsys logo
 
Oracle has been a leader in the customer relationship management (CRM) space for more than a decade. The company provides various CRM solutions, including Responsys. Responsys is a marketing orchestration platform that combines audience... Read More
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Oracle has been a leader in the customer relationship management (CRM) space for more than a decade. The company provides various CRM solutions, including Responsys. Responsys is a marketing orchestration platform that combines audience... Read More
 
AppShore logo
 
AppShore is a Web-based solution specially designed for small businesses. The platform is highly customizable and can be personalized based on location-based services, time zone, currency and language preferences. This product is... Read More
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AppShore is a Web-based solution specially designed for small businesses. The platform is highly customizable and can be personalized based on location-based services, time zone, currency and language preferences. This product is... Read More
 
SoftVu logo
 
Founded in 1999 by President & CEO Tim Donnelly, SoftVu is a cloud-based marketing automation solution designed to help financial services automate their marketing efforts. Their clients range from small financial organizations to... Read More
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Founded in 1999 by President & CEO Tim Donnelly, SoftVu is a cloud-based marketing automation solution designed to help financial services automate their marketing efforts. Their clients range from small financial organizations to... Read More
 
Unica IBM logo
 
With IBM Unica Enterprise Marketing, large companies have a comprehensive solution to optimize their marketing process, improve marketing strategy and access marketing analytics. IBM Unica helps organizations leverage information... Read More
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With IBM Unica Enterprise Marketing, large companies have a comprehensive solution to optimize their marketing process, improve marketing strategy and access marketing analytics. IBM Unica helps organizations leverage information... Read More
 
Boomtrain logo
 
Boomtrain is a cloud-based marketing engine that leverages artificial intelligence to help automate marketing recommendations. It is suitable for midsize and large marketing agencies and media companies. Boomtrain’s machine-learning... Read More
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Boomtrain is a cloud-based marketing engine that leverages artificial intelligence to help automate marketing recommendations. It is suitable for midsize and large marketing agencies and media companies. Boomtrain’s machine-learning... Read More

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Advantage Anywhere logo
 
Advantage Anywhere, created by Genesis Global Solutions, is a customer relationship management system for any size business in a variety of industries. It offers marketing and sales automation, customer service and support, and more.... Read More
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Advantage Anywhere, created by Genesis Global Solutions, is a customer relationship management system for any size business in a variety of industries. It offers marketing and sales automation, customer service and support, and more.... Read More
 
dbSignals logo
 
Created for businesses of all sizes, dbSignals is a fit for both B2B and B2C companies needing a sales and marketing automation system to track client data, nurture leads, and boost customer engagement. The system also features analytics... Read More
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Created for businesses of all sizes, dbSignals is a fit for both B2B and B2C companies needing a sales and marketing automation system to track client data, nurture leads, and boost customer engagement. The system also features analytics... Read More
 
Fision logo
 
Fision bridges the gap between marketing automation and sales enablement to empower distributed field sales and local marketers to quickly and easily customize and distribute timely, relevant, multi-channel campaigns without sacrificing... Read More
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Fision bridges the gap between marketing automation and sales enablement to empower distributed field sales and local marketers to quickly and easily customize and distribute timely, relevant, multi-channel campaigns without sacrificing... Read More
 
Jumplead logo
 
Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s... Read More
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Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s... Read More
 
Leadsius logo
 
Leadsius is a web-based marketing automation solution that allows marketers in small and midsize businesses to create marketing campaigns, manage leads, customize web forms and analyze marketing performance. The Email Marketing feature... Read More
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Leadsius is a web-based marketing automation solution that allows marketers in small and midsize businesses to create marketing campaigns, manage leads, customize web forms and analyze marketing performance. The Email Marketing feature... Read More

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Pivotal CRM logo
 
CDC Software’s Pivotal CRM is a flexible, customizable customer relationship management (CRM) solution designed to reduce the learning curve and increase the speed of user adoption. It includes marketing automation, lead management,... Read More
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CDC Software’s Pivotal CRM is a flexible, customizable customer relationship management (CRM) solution designed to reduce the learning curve and increase the speed of user adoption. It includes marketing automation, lead management,... Read More
 
SAS Customer Intelligence logo
 
SAS Customer Intelligence is an integrated marketing management suite for midsize businesses and enterprises across a wide range of both B2C and B2B industries. It leverages SAS’s position as a leading provider of business intelligence... Read More
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SAS Customer Intelligence is an integrated marketing management suite for midsize businesses and enterprises across a wide range of both B2C and B2B industries. It leverages SAS’s position as a leading provider of business intelligence... Read More
 
SmartTouch Interactive logo
 
We think homebuilders and real estate agents looking for a web-based CRM solution should put Smart Touch Interactive on their shortlist. Several applications are available standalone, or within a comprehensive, integrated suite.
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We think homebuilders and real estate agents looking for a web-based CRM solution should put Smart Touch Interactive on their shortlist. Several applications are available standalone, or within a comprehensive, integrated suite.
 
Xert Precision Suite logo
 
Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More
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Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More

 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: May 15, 2017


Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different and so are their functional needs.

Businesses that sell to other businesses (B2B) firms have longer sales cycles and engage in more relationship building activities. Businesses that sell to consumers (B2C) rely more on brand and high-volume direct outreach efforts. This overview aims to improve understanding of how marketing software applications work and provide an update on trends every buyer should know.

Here’s what we’ll cover:

What Is Marketing Automation Software?
What Type of Buyer Are You?
Benefits and Potential Issues
Market Trends to Understand
The Vendor Landscape

What Is Marketing Automation Software?

Henry Procter is credited with saying, “I know I waste half of my advertising dollars. I just wish that I knew which half.” This is precisely the question that this software answers. It assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales.

B2B systems have sophisticated lead generation and lead management capabilities. For example, lead scoring functions score leads based on:

  • Demographics
    • Geography
    • Industry
    • Size
  •  
  • Behavior
    • Website activity
    • Responses to campaigns

The resulting scores ensure that the sales department only receives qualified leads that are close to making a purchase. For leads that are not ready to buy, marketing tracking software provides campaign management, which helps marketers to foster the relationship through techniques such as drip and “stay in touch” campaigns. 

B2C systems tend to manage vast databases of customer data—often millions of records. These systems have sophisticated tools for analyzing and segmenting customers into different categories of buyers. Markets can then execute specific campaigns, or “treatments” for each segment. Campaigns are typically designed to elicit a direct response, such as returning to a website to make a purchase. Alternatively, campaigns may feed a target prospect list into a call center systems for telesales outreach. 

MA software also provides companies with advanced reporting and analytics tools to measure the performance of initiatives. This allows managers to see which campaigns and channels are driving leads, along with the costs and revenue of those initiatives. In the end, this helps organizations decide how to better allocate resources.

What Type of Buyer Are You?

We believe that most buyers segment into the following four categories:

B2C enterprise buyer. These buyers work for firms that market to consumers. With millions of prospects and huge volumes of data, they need sophisticated analytics and segmentation tools to define, select and reach members of their target markets.

B2B enterprise buyer. These buyers work for firms that market to other businesses, and engage in longer sales cycles. They are primarily seeking capabilities that help them nurture relationships with prospects. Lead nurturing, lead scoring, sales force automation (SFA) and sales coordination and enablement tools are all critical for optimal performance.

CRM suite buyer. These buyers have less sophisticated requirements, but value integration with their other customer relationship management (CRM) programs. They are typically content to trade feature depth for native integration with CRM, SFA and other applications. 

Email emphasis buyer. These buyers work for small businesses that want to engage in more sophisticated email outreach, but are not ready to deploy enterprise-class MA. Marketing campaign management software buyers are primarily focused on managing a database of contacts and executing regular email campaigns.

For detailed analysis of the top buyers trends among marketing automation buyers, visit our Marketing Automation Software BuyerView | 2014 report here.

Benefits and Potential Issues

Buyers who successfully implement a MA system should expect to realize the following benefits:

Identify and qualify more leads. MA allows firms to better target potential customers, quickly qualify leads, and send them to the appropriate sales rep.

Improved sales coordination. MA helps firms better coordinate inter-team activity. For example, a firm can promote a single product and track the effectiveness by looking at the number of qualified leads generated and comparing that to the number of leads converted to sales.

More effective campaigns. MA lets firms measure their campaigns and adjust those campaigns based on what they learn. 

Decrease costs. The savings per dollar shows up in several ways. Two of the most important are number of the employees in the department and the dollars spent on outside support. 

Issues with MA software often results from unrealistic expectations and poor implementations. For example, this software cannot make a bad service or product into a good service or product. If the collateral is bad or misses the point, MA will simply deliver a bad message more efficiently. Finally, if the wrong target market is selected, effective delivery to that target market will not help the bottom line.

Market Trends to Understand

There are a number of market trends that buyers should understand, including:

Software as a Service (SaaS). In the MA market, SaaS is less of a trend than it is the dominant model for deploying software. Buyers will find that the majority of solutions—with the exception of some high-end B2C solutions—are delivered through the online marketing software model where the system is hosted by the software vendor and accessed over the Internet by user. A benefit of Web-based email marketing software is increased accessibility. They can be accessed on multiple devices and from any operating system, whether you're a Mac or PC. Interested in learning more about email marketing software? Check out our catalogue and buyers' guide specific to this category here.

Social media. Social networking gives managers a new channel. Firms tweet coupons to customers and post special offers to friends on Facebook. Advertising videos are successful if they go viral on YouTube. MA is embracing all of this. Social networking integration will drive the next generation of MA.

Use of two-dimensional barcodes. Two-dimensional (2D) bar codes are seen more and more often on print ads, bill boards, bus stop benches and even as tattoos. Customers can use smart phones as code readers to get information about a product or service immediately on their mobile browser. Current solutions can use 2D bar codes with third-party solutions, but new versions will have built in support.

MA vendor consolidation. Large ERP and CRM vendors will acquire some firms, while some niche providers will combine to remain competitive. IBM and Terradata both made significant acquisitions by picking up Unica and Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers should expect to see more M&A activity going forward. 

The Vendor Landscape

This type of buyer... Should evaluate these systems
B2C enterprise buyer Aprimo (Terradata), Unica (IBM)
B2B enterprise buyer Eloqua, InfusionSoft, Marketo, Manticore, Pardot, Genoo
CRM suite buyer Oracle CRM, SAP, Salesforce.com, Microsoft Dynamics CRM
Email emphasis buyer Alsamarketing, Constant Contact, InfusionSoft, Vertical Response

To see additional reviews and comparisons, visit MA Software Guide.

Free Download:
Marketing Automation Software Pricing Guide

 

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