CallidusCloud Marketing Automation is an innovative web-based Marketing Automation platform uniquely built for both sales and marketing. This formative solution was designed to provide intelligence and insight into lead performance to sales teams while simultaneously giving marketing teams robust campaign automation and lead management capabilities.
The core functionality of this solution lies in the fully integrated Marketing Automation and Sales Automation applications. Several other applications are available within suite to compliment this formidable duo, includingKnowledge Management, Social CRM, and Web-Self Service. These powerful tools help companies generate a higher volume of leads through SEO, identify the leads that are most qualified, and then convert them to opportunities.
A singular dashboard helps users effectively manage leads coming in through all sources and launch campaigns designed to target the current makeup of a sales pipeline. SEO activities are also managed on one dashboard; from there users can find page optimization information, identify relevant keywords and monitor their visibility, fix anchor text and broken links, and find new websites to build links and generate web traffic.
We think CallidusCloud Marketing Automation is a great fit for B2B companies of almost any size across many industries. CallidusCloud has been recognized with many awards in the 15 years they’ve been around. Recently, they received eleven awards at the 2013 American Business Awards; accolades included ‘Most Innovative Company of the Year’ in the fewer than 2,500 employees category and Bronze for Best New Product or Service of the Year – B2B Products – Computer Software.
Britney from Delareto Org
Employees number: 1 employee
I like the ease of use of this product overall, and how it integrates with our CRM platform. It is very straight forward and also allows you to change quotes and requests easily. It is easy to see things like approval status and other statuses right within the system.
It seems like there are quite a few bugs in this product frequently. Having an issue where the quote will 0 out if you do something random like apply a discount is definitely frustrating at times. They are very good with answering these requests though.
I would definitely recommend Callidus to companies looking to streamline their quote process. If you want an easy to use system that integrates well, Callidus is a good option to take a look at.
Arun from Sonata Software
Specialty: Software / IT
Employees number: 1,000+ employees
A useful cost effective tool to get started with for marketing automation
The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem
Look elsewhere. There are good marketing automation tools with richer feature sets and definitely better support out there. We are looking to move on to Act On, HubSpot etc
Jason from SAVI Health
CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails.
And, customer support is excellent. No waiting for days to hear back. Love those guys!
I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?
Get a demo and see for yourself. There are obviously lots of options, from Vocus/Cision and Hubspot to Infusionsoft. All have their strengths. We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.
Theodore from IEEE Computer Society
Dashboard is user-friendly and the editor is easy to use.
Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.
Leadformix is feature-rich, so be sure to get as much training as possible. There are many features we did not know about until later.
Mark from POS Supply Solutions
The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.
The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.
Invest time in creating well thought out SCORING methodology, as this will truly help to drive more intelligent targeting.
Amir from IEEE CS
I can send/release emails to thousands of contacts with ease.
Updates create issues lasting for days. Also, even though the customer service is great, the amount of system errors I receive is at times unacceptable.
Make sure you get early access and use it thoroughly to make sure it meets all of your needs.
Debbie from IEEE Computer Society
Customer Service Support is the best. They are always available and quick.
Unscheduled maintenance. I know this can't be helped, but it's frustrating.
More for your buck with this platform. Customer service and technical support are A#1.
Sudeep from Infovinity
Specialty: Software / IT
It's simple, easy to use, and very intuitive.
There's nothing as such. The app is easy to use and serves the purpose completely.
Look for a simple platform. Marketing automation doesn't have to be complex.
Sarah from Netpique
Specialty: Other services
I had a support team assigned to me, and the same person always dealt with my concerns. The customer service was excellent, and my rep went above and beyond the call of duty to fix bugs and help me figure things out.
The interface is way too complicated and clunky. While the email collecting and IP address lookup functionality worked great, the content editor was not only sloppily designed, but it also froze up a lot, often causing me to lose my work.
Do a live demo with the sales rep to get a feel for how it works, but then be sure to take advantage of the month free trial they usually give you to really see how it works for you.