Oracle Marketing Cloud Software


 

Designed to meet the needs of both the B2B and B2C marketer, Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution. 

Oracle Marketing Cloud can be used by companies of all sizes, but is best suited for midsized to large organizations. Users can easily build targeted segments and execute unique email campaigns, all in a single platform. This solution also features lead scoring and advanced reporting and analytics.

Oracle Marketing Cloud can integrate with many sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, so marketing and sales can easily communicate about what’s happening in the pipeline.

Finally, this software-as-a-service solution also offers Twitter and Facebook integration for added insight into the success of social media campaigns.

 

Oracle Marketing Cloud - Filter campaign audience
 
  • Oracle Marketing Cloud - Filter campaign audience
    Filter campaign audience
  • Oracle Marketing Cloud - Create automation rules
    Create automation rules
  • Oracle Marketing Cloud - Sample dashboard
    Sample dashboard
  • Oracle Marketing Cloud - Email editor
    Email editor
  • Oracle Marketing Cloud - Form engine
    Form engine
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

32 Reviews of Oracle Marketing Cloud

 
Software Advice Reviews (18)
More Reviews (14)

Showing 1-18 of 18

from Dice
Specialty: Software and technology
Number of employees: 201-500 employees Employees number: 201-500 employees

Oracle Responsys For B2C

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Responsys is a great ESP for large B2C businesses. It is very easy to implement new data fields, you just need buy-in from your development team. The only thing that is missing from the Marketing Cloud is a mainstream web and mobile analytics platform like how Adobe has Omniture and Campaign.

Advice to Others

It is very self-service. You'll need technical power users to truly use it right.

 
 

from Rosetta Stone
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Eloqua Review

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N/A

We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML.

 
 

from Technomedia
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Oracle On Demand

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Not a stable product, constantly going down. No integration with InsideView.

Pros

The color scheme is nice.

Cons

Reporting is way too complicated.

Advice to Others

There are plenty of good CRMs out there so keep looking.

 
 

from HW.com
Specialty: Software / IT

A Newbie's Impression of Eloqua 10!

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Likes Best

The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources.

Likes Least

There are some glitches here and there when campaign building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks.

Recommendations

Eloqua provides an unparalleled platform of functionality marketers need to automate and measure demand generation campaigns that generate more quality leads.

 
 

from ADP
Specialty: Software / IT

Oracle Eloqua Review

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Likes Best

It allows for tracking and reporting very easily.

Likes Least

It looks a little outdated with the buttons, look and feel, etc.

Recommendations

It is a great reporting tool, and the functionality allows for seeing both future and past reports.

 
 

from Military Sealift Command
Specialty: Other services

Fabulous Software

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Likes Best

Easy to use, and vendors are professional. They maintain, update, and service the entire outfit of our company. No more hassles since we used this software by Oracle.

Likes Least

None so far. We have never encountered problem since using this, unlike before, when we couldn't be productive because the system we were using always gave us headaches. We're happy at present.

Recommendations

You should read reviews and feedback of other customers or users of this software, and give a trial for this software if it works for your company, but Oracle adjusts based on the client and company's needs.

 
 

from ObservePoint
Specialty: Software / IT

Deliver the right message at the right time.

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Likes Best

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Likes Least

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Recommendations

The space is highly aggressive, and some other vendors will use questionable tactics (such as spreading FUD, using high-pressure tactics, dropping first-year pricing, and then jacking up license fees in the future) in an effort to win your business. Stay focused on matching your business needs to the value provided by the vendor. For us, that meant stellar support and training, powerful segmentation, and flexible campaign logic. Eloqua has delivered in every way.

 
 

from Allegence
Specialty: Healthcare / Medicine

Oracle Eloqua

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Likes Best

Good technical support when I need it. They are responsive.

Likes Least

There is nothing that I dislike. They do a fine job and I have no complaints.

Recommendations

Take your time to make sure that it fits and can be customized for your individual needs.

 
 

from PGCPS
Specialty: Education

Using Oracle

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Self-monitoring of payroll and easiness of submitting leave.

Likes Least

Sometimes, it is hard to find where I change my password.

Recommendations

I have no recommendations at this time for others evaluating this software.

 
 

from DENTSPLY Tulsa Dental Specialties
Specialty: Healthcare / Medicine

Average email tool; terrific lead-generation tool

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Likes Best

It brought us into a new era of one-on-one marketing. The ability to track a customer by name and deliver knowledge of what he or she is interested in is new and exciting to us. We are converting all of our submission forms (including a Facebook form) to Eloqua-enabled.

Likes Least

We vastly underestimated the difficulty in integrating with our CRM. We have a home-baked CRM, not SFDC or Dynamics. So, we have been stymied in delivering our marketing knowledge to Sales.

Recommendations

We did the most thorough vetting we knew how to do and still found surprises once we started using it. Don't try to anticipate everything; just dive in and figure it out on the fly.

 
 

from Code Mitte

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I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes.

In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle.

Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them.

Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment!

At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help.

 

from Cincom Systems

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I could not effectively do my job without Eloqua. Eloqua allows me to make smart marketing decisions based on proven outcomes. I can better enable both my sales and marketing organizations with tools provided. We are an aligned strong global organization because of Eloqua.

 

from Advanced Micro Devices

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I've had the fortune of using Eloqua at the last two organizations that I've worked for. Both organizations had unique data storage programs and therefore integration was of great importance. I've been very pleased with the ease of the integration and the incredible support that we received in both cases from the Eloqua team.

One of the biggest benefits to using Eloqua is the network of users. You can always find someone that has experienced your challenges or who has ideas for addressing marketing programs in an innovative way.

I am very excited about the applications that are available through the cloud and how they allow ease of expanding your capability. Eloqua seems to be on top of the newest ideas and helps to make sure we as marketers have the tools we need to keep up.

 

from Thermo Scientific

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I am an Eloqua Power user and find that the tool and the support system is excellent. Support is key for me. Eloqua to me is like PhotoShop - lots of tools and ways of doing things, so it is hard to be an expert in everything the application is capable of. The support desk team at Eloqua have always be prompt, knowledgeable, and supportive. I do not have experience with the other tools, but I strongly suggest that Eloqua be in the mix for any marketing automation tool under consideration.

 

from Ariba

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I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health.

A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

 

from MINDBODY, Inc.

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We are a SAAS company and experienced quick growth over the last 2 years. In January of 2011 we decided to implement a marketing automation platform to automate our email campaigns, expand our flexibility with forms, and track our leads from creation to close with marketing touch points and sales cycle analysis. We chose Eloqua for its ease of use, integration with Salesforce and overall product. It was a little rough at the beginning but the product has improved tremendously in the last year and their tech support is amazing. Great tech support is so necessary and really can't be replaced. I love working with a company that is always looking to improve and build on their current product. Eloqua is definitely a leader in the industry.

 

from SurePayroll

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I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns. I can't imagine a more useful or easy-to-use tool. From the day we implemented Eloqua, we had full support from their team of experts who walked us through everything from implementation to best practices. Eloqua has their own University and certifications that help you advance your knowledge of both the product and marketing.

We have integrated Eloqua with our Salesforce install, which helps us to seamlessly pass information back and forth about leads. I am able to segment out leads based on their stage in the sales cycle and target marketing messages based on their stage. The lead's activity then passes back into Salesforce to give the sales rep more insight into the lead's digital body language. The support of the Eloqua community is tremendous! Their Topliners community is full of Eloqua employees and users who are there to give you advice and share success stories. You are never on your own when you are part of the Eloqua community.

 

from Multiple

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I have been following Eloqua since 2007, so when 3 years ago there was time for my company to switch to a marketing automation solution, Eloqua was the first company on the list of potential vendors. After thorough evaluation, we moved forward with Eloqua not only because of the great features, but also because of their ability to customize the product to our multi-brand, multi-website environment. Since then, Eloqua developed greatly, among its greatest new features are the cloud connectors, connecting Eloqua with multiple third party tools we use, and allowing all data be stored in one place.

I've used Eloqua at two companies now, one install with Microsoft Dynamics CRM, and the other one - with salesforce.com. The Microsoft Dynamics integration was a custom one built using Eloqua API - it took a while to implement, but once complete, worked well. The salesforce.com integration I am working with has custom elements to it, and also works well. Multiple security groups allow to control user permissions, only giving users access to what they need, eliminating risks of data corruption and minimizing human error. The capabilities of Program Builder automation are nearly endless, programs and emails can be customized to target prospects and impact the bottom line.

 
 
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