Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses in many verticals. In addition to creating marketing programs across email, web, mobile and more, the system also offers sales automation capabilities, as well as social customer relationship management (CRM).
Experiture can be deployed on-premise on a local server, or as a web-based solution that is paid as a monthly subscription. Experiture also includes a “Marketing Data Warehouse” and can integrate with Salesforce, Microsoft Dynamics and Sugar CRM. It also provides marketing resource management, marketing analytics, lead management, lead nurturing and more.
Experiture enables clients to create, deploy, measure and enhance their marketing efforts across all channels while using a single browser-based interface. Experiture has editions for both business-to-business (B2B) and business-to-customer (B2C) marketers. The system also offers a wide range of preconfigured solutions for those seeking a faster deployment option.
The solution is customizable: Users can create personalized one-on-one communications across channels including email, direct mail, web, mobile messages and more. Experiture contains segmentation and personalization tools.
steve from stevedalbertconsulting
Experiture uniquely positions itself within this evolving eco-system. Experiture has the sophisticated marketing capabilities and horse power that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns.
As with any MAS product some set up and training is required. But much less than a comparable product such as Hub Spot.
Bring a broad array of users into your demos. The graphic appeal is superior.
Tom from The GPS Group
Ability to create truly unique and powerful multi-channel marketing programs that get results!
somewhat timely for the initial setup, however not nearly as challenging as some competitors that we have used in the past
Functionally, easy-of-use, reporting and most important, a quick-responding support staff is key to your success!