GetResponse is a Web-based marketing tool that allows users to connect with their customers through email. It caters primarily to small businesses, bloggers and marketing agencies.
GetResponse provides an email creator that helps users draft emails without any prior knowledge of programming. This module also contains templates for sending emails quickly and free images for supporting design requirements.
Get Response's Inbox Preview feature displays how emails appear in the most popular email clients. A/B testing enables users to test the effectiveness of a campaign by optimizing elements such as subject line and a best time to send and from field.
Since GetResponse follows a responsive design approach, the appearance of emails can change according to the device display. The solution’s List Booster feature can import contacts from hard disk and mail clients such as Gmail, Magento, Salesforce and Highrise.
It also implements an autorespond module, which can send birthday emails and customized offers.
John from Reinvention Group LLC
As a solopreneur, GetResponse delivers what I need at an acceptable price point, and provides responsive service. The HTML email builder is easy to use, drag-and-drop, and comes with many usable designs.
I'm not in love with the basic interface, which is OK, but clunky. While the API is available, few other providers seem to integrate with the system - unlike Mailchimp or Aweber, which seem to integrate with everybody.
In its current iteration, GetResponse is very competitive product for what it provides. I understand that they are about to launch an upgrade to their service which would compete with ActiveCampaign. This could be a very welcome evolution.