Hootsuite Software


 

Hootsuite is a social media platform for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It lets users launch campaigns from a single, cloud-based dashboard.

Hootsuite offers advanced functionalities for complete measurement and reporting purposes, such as tools for team collaboration, audience engagement, comprehensive analytics and account security. This solution is suitable for businesses of all sizes.

Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. Users can work proficiently with social streams, columns and tabs along with an option of selecting from various design themes.

In Hootsuite, messages can be delegated to the team and their progress can be monitored. Additionally, users can select the date and time that messages will be sent out. The use of brand and industry terms can be tracked to gather more intelligence and prepare analytics reports.

 

Hootsuite - Compose message
 
  • Hootsuite - Compose message
    Compose message
  • Hootsuite - Conversations
    Conversations
  • Hootsuite - Feed management
    Feed management
  • Hootsuite - Insights
    Insights
  • Hootsuite - Marketing
    Marketing
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

222 Reviews of Hootsuite

 

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Software Advice Reviews (14)
More Reviews (208)

Showing 1-14 of 14

Sarah from Jokes4Miles
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Pretty much the gold standard for social media management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I wish you could schedule to Instagram from the desktop app, but I realize that's a shortcoming with Instagram itself and not Hootsuite.

Pros

Very robust features--ability to search for mentions of your company or any topic to get involved with people and meet new followers, ability to see comments on facebook ads and respond in the app, the ability to respond to anything sent your way on your social media all in one place, bulk scheduling with spreadsheets, ability to manage many platforms at once, and more. I love Hootsuite.

Cons

The main con is that I wish Hootsuite had scheduling features like Buffer. Buffer allows you to setup a schedule rather than having to post everything manually, and it's super easy to recycle posts. For example, Buffer will tell you when the best posting times are either set up a posting schedule for you based on your desired frequency, or allow you to set one up (like post on facebook at 3PM every Tuesday and 10am every Friday etc.). Also, buffer's chrome extension will pull images in addition to the URL, and I wish Hootsuite did the same.

 
 

Alexis from Onex, inc.
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

Hootsuite for business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Na

Pros

Easy to use. Has all my social medias, very convenient. Love it.. The main page is cool too.. How I can view all of my feeds at once

Cons

I wish the way you posted /scheduled a post was different
I hate when it asks me if I want to share something via hoot suite when I'm on another page

 
 

Doug from Property Management Inc
Specialty: Property Management
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Speeds things up.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I can post on 30 different accounts at once which saves a bunch of time. I can see any stream I need to at any time.

Cons

It's difficult to see the effectiveness of the social media effort and somewhat difficult to navigate. I can't mass delete the posts that I mass scheduled.

 
 

Amber from Bellhops
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Great for management of social media platforms

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

This software is great for the management of your social media platforms but doesn't have as many features as their competitors. However, for the price it's great!

 
 

Greg from Greg Corkron Agency
Specialty: Insurance
Number of employees: 1 employee Employees number: 1 employee

November 2016

November 2016

Hootsuit vs Hearsay

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Hootsuit was good for what it was. I am now using Hearsay which is integrated into my packaged options for my company. I would use Hootsuit if it were an option over Hearsay.

Pros

I like that I can post directly to my facebook profile, and I didn't have the option of only posting to my page

Cons

The price was a little too high for a stand alone products

Advice to Others

Hootsuit is probably the better choice if you want to post to your profile, not your page.

 
 

Michael from The DFW NSBE Professionals
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2016

October 2016

Time Savings Realized

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

This software provides a significant amount of time savings so that the organization can focus on truly serving the community and finding funding opportunities. Its like having a social media consultant at your fingertips.

 
 

John from Think Smarter Inc.
Specialty: Non-Profit

September 2016

September 2016

I like what it has to offer for my budget

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Likes Best

They give me a bunch of features for running my non-profit more effectively and efficiently.
One of the coolest aspects that they offer is the ability for me to post my different social media accounts at different times. This saves me a ton of time and then I never forget. I'm able to schedule out far in advance, so if I have a big announcement that I won't be releasing for a few weeks, I can write it, figure out the best time to post, then have it ready to post in the Queue awaiting the day; and I can get that off my mind entirely.

Likes Least

Hootsuite feels a bit dated for me. I've been using it a few years and am very familiar with everything they offer. Maybe it's just because I'm familiar with the platform, but I feel they have the opportunity to really help businesses and people grow their following, beyond what is made available by them. I don't really know what that x-factor may be, but I know it's missing it.

Recommendations

It's a great platform. Give it a try and you won't have to spend a dollar. If you think it's a great fit for you and your needs, then great! If not, then no harm no foul. If you're not very familiar with the whole social media management thing, then you can look at their academy or just general help posts and blog articles. It was great for me as I didn't really know too much about the social media game!

 
 

Bill from Honor's Builders, LLC
Specialty: Consulting

August 2016

August 2016

Hootsuite offers a great service for custumers within the niche

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

They offer an endless variety of features on how to better and more time efficiently manage an array of social media accounts.
As social media continues to get larger and larger with new players in the market practically every day, you have 2 choices, higher someone to manage your entire social media strategy and spend every hour of the work week posting things - or - get a utility like hootsuite to easily let you share the best you have to offer to every social media medium all at once (or even spread throughout the day as I preferred to do)

They do a great job of making sure everything is easy and straightforward to use. For those who aren't as privy to the digital age, they offer free courses on social media management and a hootsuite certification (a bit useless for me, but I could see how some people would benefit largely from it)

Likes Least

They really offer quite a bit of features so there's isn't much to dislike, but if I were to nitpick Hootsuite, it would be around their website design (User interaction and experience) and the lack of advanced analytics.
While I understand hootsuite was never meant to be an analytics service, there are many other services that offer a little less on the social media management side, and a little more on the analytics. Depending on what you're looking to use Hootsuite for, this could mean nothing to you (if you already have analytics for your posts or if you are just a social media celebrity and you don't plan on marketing products to people)

Recommendations

If you only have 1-3 social media accounts, then Hootsuite may not be for you. Use Hootsuite if you can determine you'll save valuable time by using another service to easily push out updates across your platform. As the number of accounts you have grows, so does the time it takes to manage all of them. This is a great tool to maximize your social media efficiency, but don't think it can do everything!

 
 

Andrea from The DZAP Group
Specialty: Advertising

June 2016

June 2016

Streamlined Social Media Management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

I love the ability to streamline scheduling and the management of posts across multiple social channels. I have used Hootsuite for several clients and have found the interface simple and easy to use. Social channels are separated and easy to manage and monitor activity. Great having it all in one place!

Likes Least

The Instagram integration isn't THAT great - but optimistic for improvements in the near future! Yes at first the interface can seem a little overwhelming, but after you familiarize yourself with it you will LOVE how much time it saves you from searching across channels.

Recommendations

Consider the types of social channels you or your business use/manage - it's a great tool to stay organized and spend less time scheduling/posting.

 
 

Gina from Feast, inc.
Specialty: Non-Profit

April 2016

April 2016

Great overall product

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Simple but well designed interface and easy to use.

Likes Least

Instagram cannot be used, this would be helpful in order to create an all-encompassing social media optimization platform.

Recommendations

Keep in mind that the main intention of the product scheduling, not necessary strategy.

 
 

Meredith from MeredithJ.com
Specialty: Other

April 2016

April 2016

Complex Social Media Management

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Hootsuite offers social media management in a complex way. As a virtual assistant, this software is very helpful in streamlining the social media management for my clients. I love that not only can you schedule items to post, but you can also monitor the activity on your social media accounts as well.

Likes Least

I struggle with feeling overwhelmed when using Hootsuite. With so many offerings, it can be challenging to know how to complete some tasks. It feels too complex sometimes.

Recommendations

I would suggest giving the free version a try for a few weeks to find if Hootsuite is a good fit for your business needs. It is complex, which is good and challenging. Start with some simple posting and scheduling if you are overwhelmed by the options available.

 
 

Mitch from Bay Town Creative
Specialty: Other

April 2016

April 2016

Time Saving Owl

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

The best thing about Hootsuite is that it does what it was designed to do exceptionally well. Everything else it may or may not do is beside the point. Hootsuite allows you to release to multiple social platforms at once saving you a lot of time and effort. Simple. Effortless to connect your media streams, no APIs to track down no setup, just sign in and approve.

Likes Least

Really, so far what I like least about Hootsuite is some of the wording on the interface that makes it a little less friendly (e.g: "Delete Stream" instead of "Close Stream" - delete seems final and destructive - close much more friendly) Sometimes its the little things.

Recommendations

Ignore the bells and whistles and just look at what it does without effort.

 
 

Emilee from TREKK
Specialty: Marketing Agency

March 2016

March 2016

Good all in one tool for social media

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

It was very easy to schedule social media posts so that I didn't need to think about it. It also supported every platform (except Instagram) that we were marketing on and was easy to post a custom message to each at the same time.

Likes Least

Maybe we just didn't utilize every feature properly, but I found the tool a bit overcomplicated in the reporting/news feed aspect. We also had some issues posting on certain platforms. We would schedule a post and find awhile later that it never actually posted for whatever reason and we weren't notified that the post did not go out.

Recommendations

Its great for someone who is looking to coordinate all your social media efforts in one place. After using Hootsuite for awhile, we were content but decided to switch to an all in one marketing platform as to simply the number of tools we used.

 
 

Lindsey from LeaseLabs
Specialty: Marketing Agency

March 2016

March 2016

A Great Tool for Managing Multiple Social Media Accounts

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

If you manage multiple social media accounts for a company or multiple companies, Hootsuite makes it easy to stay up to date and organized. Their system integrates with the most popular social media platforms. As an individual you can use Hootsuite with up to three social media integrations for free.

The best quality of this product is the ability to schedule out messages. You can set up your Facebook, Google +, Twitter (and more) posts a week or more ahead of time so that you do not need to think about it for a while. This will definitely increase your efficiency and decrease the amount of time spent doing social media marketing.

Likes Least

The interface can be confusing for new users. It does take a while to fully understand how to use the platform and what the analytics mean.

Recommendations

Hootsuite charges clients by the number of social media profiles they are connecting and by number of users. With this pricing structure, the monthly cost of an account for an agency can add up very quickly. You'll have to determine whether the benefits of having all social media information in one place outweighs the high cost.

 
 
 
Showing 1-20 of 208

Kimberly from KimberlyCHC Isagenix
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

amazing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Organizing the social media

Pros

easy to use on desktop. Great to keep organized and ahead of the social media marketing options available.

Cons

limited on app, would love a better mobile on the go access. Being super busy and when a though arises, it would be great to share

Source: Capterra
 

Jessica from USENIX
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Helps facilitate social media management for this reluctant social media user

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Integration with our various social media accounts.

Pros

It's nice to track our org's feeds & different social media accounts all in one place. We have several different Twitter and Facebook accounts, plus a few Google+ accounts, for our different communities, and it's nice to have them all in one place.

Cons

I imagine that Facebook, Google, and LinkedIn may have something to do with this, but the integration between HootSuite and posts to Facebook, G+, and LinkedIn Groups is pretty clunky. In fact, you can no longer post to LinkedIn Groups from HootSuite.

I wish HootSuite integrated its mobile image optimization app's services into Web-based HootSuite. When I upload a photo, it'd be great if HootSuite could suggest modifications to optimize how the image will appear on whichever account I'm posting to.

It's also hard to tell who has reposted one of your posts. I wish I could hover over the heart or RT values to see a pop-up of who has reposted/liked.

Source: Capterra
 

Lacey from 317Grow

August 2017

August 2017

Great for managing multiple social platforms

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Free option
Ability to monitor multiple sites
Ability to schedule social media posts
Ability to monitor comments, likes, conversations
Ability to monitor company mentions
View of all feeds on one screen

Cons

Can't schedule Instagam posts (although I think that is an instagram issue)
Layout is cumbersome
Free option only allows 3-4 social platforms to connect

Source: Capterra
 

Jack from BlueFrog Media Ltd.
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

We had paid for Hootsuite hoping it would fulfil a need but felt it couldn't support larger scales.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I would happily recommend this to someone working with a smaller number of clients, but not for large scale community management.

Pros

It offered a great solution for one business managing their social media streams all in one place, or even a small few, but ultimately not at a larger scale.

Cons

When trialling Hootsuite we didn't quite feel it had the capacity to support our scale of work. We had found that trying to monitor interactions on page across a number of profiles quite difficult and not as user friendly as other platforms.

Source: Capterra
 

Kyle from Brite Idea Marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Eye-opening and intriguing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It made my life easier during my time at the internship.

Pros

I really liked how easy they made it to run multiple accounts by scheduling posts and organizing things out by account. I used this program for an internship and it made my job as social media manager much easier.

Cons

There was not a lot that I did not like about this software towards the end of the internship. However, it took me some time to learn how to properly use the program. Once I did, I saved a lot of time and work.

Source: Capterra
 

Gabriela from Valatam
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Hootsuite is a great software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It saves me a lot of time while scheduling my posts for every social media that we have.

Pros

What I like the most about Hootsuite is it's analytics, you can see them for every social media you have there. It's a very friendly software.

Cons

It's expensive if you're just starting a business but it's worth it to have control on your social media if that's what you want.

Source: Capterra
 

Alana from Servus
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2017

August 2017

My Favourite Tool for Social Media Management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This tool is so easy to use it's not even funny. I like things simplified so this is my go to. I love the fact that I am able to manage my pages all from one platform instead of having to log into different locations. Superb!

Cons

If there are any cons,I am yet to find them and I hope I never do. Hootsuite meets my needs as a user.

Source: Capterra
 

Christina from OPP

August 2017

August 2017

Hootsuite is an excellent tool to manage social media accounts.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like Hootsuite because it allows me to manage multiple social media accounts for a business. I like the feature of scheduling posts on the content calendar.

Cons

I like that Hootsuite offers a free version. I do wish that with the free version there were a few more features for the users.

Source: Capterra
 

Christina from OPP

August 2017

August 2017

Hootsuite is a great online tool to manage a businesses social media sites in one place.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I can easily manager multiple social media accounts and save time.

Pros

I like how it maximizes the social media manager's time. You are able to make an editorial calendar and schedule posts to go out on optimal days and times.

Cons

Hootsuite is very basic, but I am using the free version. The free version gets the job done for the bare minimum of work.

Source: Capterra
 

Samantha from Response Labs
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2017

July 2017

Has Quirks That Can Be Really Frustrating

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easily scheduling posts with lots of options around settings for the posts.

Pros

Scheduling posts across all social platforms with the review option as well as the monitor option. I really like how you can use queries to find relevant posts about your industry and easily like and retweet them in the platform.

Cons

I've been using for over a year and there's still some of the obvious quirks that haven't been improved. Quirks or bugs that anyone would run into from doing the basic of tasks (including posting a status).

Source: Capterra
 

daniel from Valatam
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Great tool for scheduling my posts!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A lot of time has been saved, and i am able to concentrate on other things the rest of the day.

Pros

It saves me a lot of time, and i can do my posts at one time and then forget about them thanks to scheduling

Cons

lacking some instagram integration but so do most tools so i find that all the other integrations it has they make up for it!

Source: Capterra
 

Jessica from Glitch Mama

July 2017

July 2017

Easy to use posting platform. Functionality is efficient.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Hootsuite allows you to post to multiple social platforms at once. Extremely easy to use. Very simple in setting up as well.

Cons

As this is an auto-posting software it gets throttled by social media frequently. Further, the link preview is a bit touchy.

Source: Capterra
 

Luis from PartnerHero

July 2017

July 2017

Overall it has been a good experience.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Managing our social media platforms was easily done with this app.

Pros

You can manage your social media platforms easily and set your calendars to every month. The insights and data is very accurate.

Cons

Once you have posted something it disappears from your calendar, which is something that should be fixed.

Source: Capterra
 

Annette from Join A Real Gym

July 2017

July 2017

Best team app that we use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that I can do months worth of work and schedule my posts for the future. It is great to be able to track several hashtags on one screen on my laptop.

Cons

It would be great if each user could be brought on at a less expensive rate. For instance I would like my marketing firm users price to differ from my interns price.

Source: Capterra
 

Libby from Orbita

June 2017

June 2017

I used a free version to schedule posts to personal Facebook.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I can schedule posts to Facebook and not have to worry. I like how it shows you a queue of all the posts to publish. You can also post as a page which is easy to use.

Cons

it was hard to set up at first, and they really push you to buy a subscription when the free one works just fine for scheduling posts.

Source: Capterra
 

sam from My Office
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

It has made our social media campaigns much easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

So many. It's made everything easier and is a great way to manage.

Pros

The ease of use and hows it made managing different platforms easier. I also like how it is avaiable to different team members to use.

Cons

Increase in cost. We originally signed up at a base price and it has continued to grow. It takes a minute to get used to the format as well.

Source: Capterra
 

Angela from Issuer Direct

June 2017

June 2017

Great social platform to do everything at once

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Best platform when it comes to free. You can schedule and monitor all your influencers in one platform and that is very helpful.

Cons

Free version is much more limited now and that is disappointing, plus seems like their pricing has gone up significantly and they no longer have the suggested content feature and that was a big plus in my book.

Source: Capterra
 

Amy from Denver Food Rescue
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Has increased my followers and engagement - I am also more informed of the issues I wish to follow.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

organization. more followers.

Pros

The layout is nice, can see all social media platforms in one place - the functions of setting up preferred hashtags is great -

Cons

It doesn't work well with my chromebook - sometimes loads slowly also don't like that it says 'brought to you by hootsuite' or whatever when I schedule posts

Source: Capterra
 

Emily from Denver Food Rescue
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Makes managing multiple social media accounts so much easier!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love having the ability to manage multiple social media accounts together on one platform and easily interact with all of our followers in one place.

Cons

Sometimes the site is slow to re-load but this could be the web browser I am using. It also took a while to get used to using but this could be because I am so familiar with using the social media platforms on their own.

Source: Capterra
 

Jodi from I Dream of Jodi
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

So many functions

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

It allows me to sign in once and post things on multiple sites.

Pros

I like that it does what I need it to do and I can send out the same message to multiple social media platforms at once.

Cons

It's a bit confusing. There are so many options and although I'm pretty tech savy I never remember where to go to do things.

Source: Capterra