Iterable Software


 

Iterable is a growth marketing automation platform that provides multi-channel user engagement campaign management functionality based on dynamic workflows.

With Iterable, users can create unlimited segments based on any criteria or activity and convert segments into static lists or real-time, dynamic lists that update automatically.

Users can also send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on website, app or past campaign customer behavior. In addition, users can preview marketing messages on various email clients and devices, or as a specific user.

The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.

Iterable also offers users access to a dedicated account manager who specializes in growth marketing and 24/7 support via chat, phone or email.

 

Iterable - Workflow
 
  • Iterable - Workflow
    Workflow
  • Iterable - Segment analysis
    Segment analysis
  • Iterable - Segmentation
    Segmentation
  • Iterable - Filter users
    Filter users
Supported Operating System(s):
Web browser (OS agnostic)

9 Reviews of Iterable

 

Start your review of Iterable

Click to start
http://www.softwareadvice.com/marketing/iterable-review/
Software Advice Reviews (8)
More Reviews (1)

Showing 1-8 of 8

Sonia from IMGE
Specialty: Other services

February 2016

February 2016

Client manager

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Flexibility with any type of desired build out, always improving their product

Likes Least

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own

Recommendations

determine the needs of the client before deciding if this platform is right for you

 
 

David from IMGE
Specialty: Other

January 2016

January 2016

Iterable is awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Likes Least

I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Recommendations

Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.

 
 

Maggie from imge
Specialty: Media

January 2016

January 2016

Difficult to learn, easy to use.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

N/A

Likes Best

I find the templates on Iterable easy to build out and update.

Likes Least

What I do not like about iterable is the lack of step by step instructions. When I was first using the site it was hard to learn.

Recommendations

Know someone who is already knowledgeable about the site.

 
 

Dave from IMGE
Specialty: Media

January 2016

January 2016

Complex yet simple

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Iterable is by far the most sophisticated and complex EMS I've ever worked with -- in the best way possible. I work in Iterable nearly every day of the week, and it's complex yet extremely easy to use. I work closely with an email marketing team that works through more of the complex workflows and strategies of email marketing, yet I'm still comfortable working in the system every day. It's not easy to pair the complex needs for email marketing with the simplicity of the user experience and interface, but Iterable did it.

Likes Least

Honestly, there's nothing to dislike. They push new updates and sometimes I'm not notified, but they usually notified you every week with updates that they are pushing. Customer service is impeccable, and that makes up for sometimes missing an update.

Recommendations

Learn what your system is actually capable of doing, because it can do a lot. EMS is a power tool, especially when you're using Iterable.

 
 

Sarah from IMGE
Specialty: Advertising

January 2016

January 2016

Great product

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Ease of use, user interface, customer service. Iterable is clearly the go-to in the current email marketing landscape.

Likes Least

Service interruptions (intermittent) - understandable but can be frustrating.

Recommendations

Iterable is clearly the go-to in the email marketing space right now.

 
 

katie from IMGE
Specialty: Advertising

January 2016

January 2016

Love Iterable!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The user interface is very clean and easy to use. The support staff is always there to help when I need it!

Likes Least

Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.

Recommendations

Make sure to check how the products features align to your own company's goals/needs.

 
 

Maeve from Rocksbox
Specialty: Retail

January 2016

January 2016

Trustworthy, Simple, and a Little Bit Fun

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

When blasting an e-mail out to thousands of members, the process can be slow, overly complicated, and daunting. At a larger scale, you have a larger margin of error. A single error can be disastrous. Fortunately, Iterable (and the marvelous people who work there) make catastrophic mistakes easy to avoid and difficult to make!

Likes Least

It is constantly evolving, and I often find I'm not taking advantage of a new addition or improvement.

Recommendations

Test it out, send out batches of e-mails to test clients first. Experimentation and customer segmentation are strengths, so play with those tools!

 
 

Ryan from IMGE
Specialty: Media

January 2016

January 2016

Great product.

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Great platform, great team. I've dealt with plenty of EMS's and none are as responsive and accommodating as they are.

Likes Least

Everything is great! I have no complaints about it.

Recommendations

Ask about workflows. They're what really set them apart.

 
 
 
Write a Review