Iterable Software


 

Iterable is a growth marketing automation platform that provides multi-channel user engagement campaign management functionality based on dynamic workflows.

With Iterable, users can create unlimited segments based on any criteria or activity and convert segments into static lists or real-time, dynamic lists that update automatically.

Users can also send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on website, app or past campaign customer behavior. In addition, users can preview marketing messages on various email clients and devices, or as a specific user.

The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.

Iterable also offers users access to a dedicated account manager who specializes in growth marketing and 24/7 support via chat, phone or email.

 

Iterable - Workflow
 
  • Iterable - Workflow
    Workflow
  • Iterable - Segment analysis
    Segment analysis
  • Iterable - Segmentation
    Segmentation
  • Iterable - Filter users
    Filter users
Supported Operating System(s):
Web browser (OS agnostic)

11 Reviews of Iterable

Showing 1-11 of 11

 

from IMGE
Specialty: Other services

Client manager

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Likes Best

Flexibility with any type of desired build out, always improving their product

Likes Least

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own

Recommendations

determine the needs of the client before deciding if this platform is right for you

 
 

from IMGE
Specialty: Other

Iterable is awesome

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Likes Best

It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Likes Least

I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Recommendations

Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.

 
 

from IMGE
Specialty: Advertising

I use Iterable every day to send email blasts to my coworkers!

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Likes Best

It is very user friendly. I am not a tech wizard but I can easily use iterable to accomplish the task at hand without getting confused.

Likes Least

I wish there was a desktop app that I could use. I prefer desktop apps to webapps.

Recommendations

Make sure to look at the support documentation if you're having issues.

 
 

from imge
Specialty: Media

Difficult to learn, easy to use.

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Likes Best

I find the templates on Iterable easy to build out and update.

Likes Least

What I do not like about iterable is the lack of step by step instructions. When I was first using the site it was hard to learn.

Recommendations

Know someone who is already knowledgeable about the site.

 
 

from IMGE
Specialty: Media

Complex yet simple

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Likes Best

Iterable is by far the most sophisticated and complex EMS I've ever worked with -- in the best way possible. I work in Iterable nearly every day of the week, and it's complex yet extremely easy to use. I work closely with an email marketing team that works through more of the complex workflows and strategies of email marketing, yet I'm still comfortable working in the system every day. It's not easy to pair the complex needs for email marketing with the simplicity of the user experience and interface, but Iterable did it.

Likes Least

Honestly, there's nothing to dislike. They push new updates and sometimes I'm not notified, but they usually notified you every week with updates that they are pushing. Customer service is impeccable, and that makes up for sometimes missing an update.

Recommendations

Learn what your system is actually capable of doing, because it can do a lot. EMS is a power tool, especially when you're using Iterable.

 
 

from IMGE
Specialty: Advertising

Great product

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Likes Best

Ease of use, user interface, customer service. Iterable is clearly the go-to in the current email marketing landscape.

Likes Least

Service interruptions (intermittent) - understandable but can be frustrating.

Recommendations

Iterable is clearly the go-to in the email marketing space right now.

 
 

from IMGE
Specialty: Advertising

Iterable makes email great again

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Likes Best

Iterable is a step up from every other email software platform and has top of the line A/B testing, workflows and data visualization models. They make customization easy and allow our agency to send the best emails in the industry. Customer service is also fantastic, they're more than willing to work with their clients to improve their product to meet their needs.

Likes Least

There is really no downside to Iterable, if there is something I'd like the platform to be able to do they work to make it happen.

Recommendations

Make sure to take into account all the features and capabilities of the ESP even if you don't use them frequently.

 
 

from IMGE
Specialty: Advertising

Love Iterable!

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Likes Best

The user interface is very clean and easy to use. The support staff is always there to help when I need it!

Likes Least

Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.

Recommendations

Make sure to check how the products features align to your own company's goals/needs.

 
 

from Decorist
Specialty: Other

Incredibly powerful product + fantastic customer support

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Likes Best

It's hard to pick one thing. Overall the product is incredibly powerful and has allowed me to do things that our previous ESP was not even remotely capable of accomplishing. First, once you set up all your custom events and event and user traits, it allows you to segment and target your database in incredibly detailed ways. Second, it allows for Handlebars JS to be used in the email templates, so one can add logic to show various types of content based on user and event traits. This is huge as it significantly cuts down on the number of emails you have to create. Third, the workflow function allows you to build incredibly sophisticated and complex trigger campaigns leveraging custom events and event and user traits—including filtering, logic, time delays, A/B testing and more. It's also fun to use as its very visual and intuitive.

Likes Least

Truly, I have no complaints. However, to truly leverage the full power of this product, one does need to have slightly more technical / logical skills.

Recommendations

In order to fully leverage the power of the product (for trigger emails and such) you should have a team of engineers who can help set up custom events and user/event traits to use to kick off and filter "workflows" of trigger emails. I also highly recommend integrating Segment (https://segment.com/) first and using it to deliver data from your website into Iterable.

 
 

from Rocksbox
Specialty: Retail

Trustworthy, Simple, and a Little Bit Fun

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Likes Best

When blasting an e-mail out to thousands of members, the process can be slow, overly complicated, and daunting. At a larger scale, you have a larger margin of error. A single error can be disastrous. Fortunately, Iterable (and the marvelous people who work there) make catastrophic mistakes easy to avoid and difficult to make!

Likes Least

It is constantly evolving, and I often find I'm not taking advantage of a new addition or improvement.

Recommendations

Test it out, send out batches of e-mails to test clients first. Experimentation and customer segmentation are strengths, so play with those tools!

 
 

from IMGE
Specialty: Media

Great product.

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Likes Best

Great platform, great team. I've dealt with plenty of EMS's and none are as responsive and accommodating as they are.

Likes Least

Everything is great! I have no complaints about it.

Recommendations

Ask about workflows. They're what really set them apart.

 
 
 
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