Kapost is a Web-based platform for managing content and campaigns. The software collates the client’s content from various sources such as websites, blogs and social media, and organizes it based on stakeholders and buying stage (e.g., prospect, lead, opportunity). It provides integrated campaign management, supplementing each campaign with blog posts, videos and infographics.
Through the Kapost library, content can be shared within the organization and the calendar feature enables users to check the status of content and campaigns. Automated workflow allows assignment of tasks such as production, approval and publication and facilitates communication between members.
Kapost Auditor informs the content managers about the information that needs to be updated, replaced or if there are any gaps that need to be filled. Additionally, it provides content performance statistics based on engagement metrics (e.g., Facebook likes, Twitter retweets), leads and opportunities attracted and revenue generated.
Kapost can also be integrated with other marketing automation tools, including Salesforce, Marketo, Eloqua and Pardot.
Justin from LeadMD
Kapost tackles a problem emerging in the publishing cycle of the modern content marketer - which is how do you get stuff done at the pace of lightspeed. Kapost takes workflow and publishing and joins them together in one platform.
Process is complicated and if you don't have a handle on yours don;t expect software to lessen that pain.
Make sure you know how your content creation process works BEFORE you buy. Kapost can be very flexible and customization, which is hard to unplug or change if you need to. Standard stuff - assemble your process, agree on it and THEN buy software to facilitate it.