MailChimp Software


 

MailChimp is an email marketing service with around five million users worldwide. It lets users share newsletters on various social networks, and the system can integrate with services that users already have.

With MailChimp, users can collect and analyze their data, and the system offers graphical representations of data in various formats. Customer interaction with email campaigns can be represented through interactive charts and graphs.

MailChimp allows users to design, share and track several email newsletters easily from any location, and users can also view advanced reports, social statistics and subscriber activity. 

MailChimp offers a mobile-based application for both Android and iOS. This application works as a quick shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

This solution is suitable for small businesses and is available on monthly subscription basis only.

 

MailChimp - Dashboard
 
  • MailChimp - Dashboard
    Dashboard
  • MailChimp - Reports
    Reports
  • MailChimp - Customer profile
    Customer profile
  • MailChimp - Mobile app
    Mobile app
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

32 Reviews of MailChimp

Showing 1-20 of 32

 

from Georgia State
Specialty: Education
Number of employees: 5 to 9 employees Employees number: 5 to 9 employees

Overall, good product.

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Likes Best

The vendor was very helpful when I needed assistance, and MailChimp serves most of my needs readily.

Likes Least

I would appreciate if MailChimp worked better with other software programs I use.

Recommendations

Try to use the software in new ways to determine its user friendliness.

 

from Me
Specialty: Marketing Agency
Number of employees: 1 employee Employees number: 1 employee

Research for a company.

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Likes Best

Simple, fast, quick setup, cost. Don't need much programming knowledge.

Likes Least

Missing marketing automation components like lead scoring, advanced reporting.

Recommendations

Always look at needs and what how you're going to use the tool.

 

from National Care Home Health
Specialty: Healthcare / Medicine
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

Extremely Easy and Really Nice Designs

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Likes Best

The best email marketing campaign manager. Drag and drop elements to create a custom email or use a pre-generated template. Very easy to use. Triggers are all very easy to set up and integrates with most of the other programs we use.

Likes Least

Very harsh with the rules on building lists. We have a lot of client info obtained through mostly manual processes so no 2 step verification. Very hard to import clients and get our list built up without triggering an our account to be reviewed.

Recommendations

Extremely easy to use and a lot of help instructions. Integrates with a lot of management programs making it easy to share common info across all programs.

 

from Cleveland Furniture Factory Outlet
Specialty: Retail
Number of employees: 5 to 9 employees Employees number: 5 to 9 employees

Excellent software with a free version!

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Likes Best

MailChimp is very easy to use, and it's super simple to start email marketing campaigns. The integrations with other software such as Bigcommerce are very nice since you can set it up to automatically add customers or newsletter subscribers to your MailChimp contact lists. The help articles are great, and their free plan is awesome for small businesses.

Likes Least

I wish the software would not add the MailChimp logo to the bottom of emails that are sent out on the free plan, but it is completely understandable from their perspective.

Recommendations

Take advantage of the free plan to try out the software and make sure it works for you, and then just stay on it if your company is small enough and you don't need advanced features.

 

from Bold Brew Studios LLC
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

Fast, Easy and Affordable Email Marketing

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Likes Best

MailChimp is one of the more modern and intuitive email marketing options on the market today with free options as well as very affordable low-cost options. MailChimp offers mobile-responsive templates that make it easy to create quick, effective email campaigns that look great visually. The ability to constrain high resolution images for mobile devices enable crisp graphics and high resolution emails.

Likes Least

If you're using a general, mobile-responsive template, there's no option for custom css within each individual block. The previous version of constant contact still offers this, otherwise you would need to use all custom coding.

Recommendations

Give it a try as there is a free option, which is especially useful for those with a small business. The higher the contact / list then the higher you will pay, but the price is very competitive compared to the other options.

 

from Spectrum Janitorial Supply
Specialty: Distribution
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

An Email Marketing Tool That Is Easy to Use and Has Excellent Value

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Likes Best

MailChimp has a forever free plan and is extremely easy and intuitive to operate. The design interface is very clean and can be used by the most inexperienced email designer.

Likes Least

I wish there were better customer support options for all customers. MailChimp used to offer email and chat support for free customers, but that is no longer the case. The only option available for free customers is a support database with detailed help articles.

Recommendations

I've used both Constant Contact and MailChimp in the past. MailChimp seems to me to be easier to use in both design and function. Highly recommended for businesses of all sizes to use for email marketing.

 

from María Fernández Sedeño
Specialty: Software / IT
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

Top Mailing tool for any business

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Likes Best

Mailchimp is so easy to use and offers a competitive pricing that makes the tool essential to any marketer and business. It's great to have well designed templates, working on all devices, ready for you on the platform to customize. One of the best things from Mailchimp is that they have been now for a long time in the market, which allowed them to develop a complete API that allows you to integrate Mailchimp with other tools like Wordpress, create Zaps with Zapier...

Likes Least

Segmentation and automation of workflows could be improved.

Recommendations

Start with their free account and make some tests, it's a great tool for startups looking for a cheap but powerful solution, and then you can move to paid accounts once you increase your needs. Before going on with your subscription check their rules, they are restrictive with some industries and won't allow you to use the tool if you work in certain markets. It happened to me in the past and they just cancel your account.

 

from Willow Oak Center for Arts & Learning
Specialty: Non-Profit
Number of employees: 2 to 4 employees Employees number: 2 to 4 employees

MailChimp is great!

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Likes Best

MailChimp is easy to use and the email/newsletter looks very professional. I also like that it's free if sending to less than 2,000 addresses. It saves the design which makes it easy to replicate for new eblasts. It's easy to upload photographs.

Likes Least

I haven't delved into changing the design or making major adjustments. It looks like it would take a little time to learn how to use more than the basics.

Recommendations

Try it out! It's free to the first 1,999 addresses and easy to use. Our volunteers are able to input addresses/data without much training.

 

from Global Shore Opportunities
Specialty: Non-Profit
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

We use mailchimp for our e-notification through our non-profit

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Likes Best

I like that it feels informal and fun (mailchimp "highfives", etc.). I like the tracking features that you can see open rates and click rates, and who specifically. The templates have been great, easy to use, etc.

Likes Least

I don't know a lot about the competitors in this market or what/how their products differ, but we have been very happy with Mailchimp.

Recommendations

I think integration is more and more necessary. We have been able to integrate mailchimp with our website (wordpress), but that would be high on my list of things that I would be evaluating if looking for new software.

 

from Tales of the Cocktail
Specialty: Non-Profit

A reliable and easy to use email management platform.

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Likes Best

It's intuitive and easy to train others on. Templates are attractive and simple to customize. In just a few minutes each week, a professional looking email can be composed and scheduled.

Likes Least

I have no complaints about this product. If you want dozens of template options and complex tailoring of the visual layout, there may be better options, but this should do the job for 90% of businesses out there.

Recommendations

There are other more robust and complex email management platforms, but if you want something that can handle most jobs, is easy to use, and that integrates well with plenty of other programs, Mailchimp is the way to go.

 

from David's Harp Foundation
Specialty: Non-Profit

MailChimp is great!

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Likes Best

Easy to use and very effective! The statistics really give you a full view of your customers.

Likes Least

Limited creativity if you want to break outside the predesigned templates.

Recommendations

This is ideal for small businesses, but if you are a larger business you might want to consider something more robust.

 

from Act Now Foundation
Specialty: Non-Profit

Quick Response - Well Informed

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Likes Best

Quick Response and Informed Personnel on the Products

Likes Least

Limited information about outside products. I asked to compare other products outside their portfolio that I was interested in and the reps had little or no knowledge.

Recommendations

Use them to compare the existing portfolio of products as a starting point in your search.

 

from Veoci
Specialty: Software / IT

Easy to use, quick and fun!

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Likes Best

Easy to design templates, easy list import, easy campaigns. All around ease-of-use. Very intuitive and clear.

Likes Least

Sometimes the create a template feature is buggy. Some changes don't save. Often have to refresh.

Recommendations

Take ease-of-use very seriously. This type of thing is not intuitive for everyone and sometimes those who don't usually create/manage email campaigns need to be able to work this.

 

from Independent Consultants
Specialty: Banking

Straight forward and easy to use

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Likes Best

The pricing structure was very clear so that left no room for confusion. My price adapts based on my list size. It was simple to setup a campaign, choose what tracking options I wanted, comply with SPAM laws, etc. The statistics provided after sending were great to monitor the delivery rate and open/click rate. I have only used MailChimp so I do not have experience with others to compare.

Likes Least

I do not have any complaints. The only reason I left a 9 instead of 10 is that I have not used others to compare. Actually, one tiny thing was that after signing up, I received an offer to get 10% off if I signed up for the social info as well for a few bucks more. This now only applies toward future billing and now the initial month's bill. I wish I were prompted for this initially before completing my initial purchase.

Recommendations

I suppose it's always wise to compare. However, MailChimp is a household name which usually means it can be trusted unless it is too big and you are therefore paying an unnecessary premium. I felt the pricing was very fair however so this did not deter me to seek other options.

 

from Gordon Reese Construction, Inc.
Specialty: Construction

Mailchimp Review

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Likes Best

Easy to use, always being updated to add more features that make it easier, and more powerful for business owners.

Likes Least

Image resizing and editing gets a little wonky when using certain templates. The image won't resize well. Also, a second photo is created in your library instead of updating the one being edited. Templates can also be less customizable than I'd like.

Recommendations

So I guess I'd have to say it seems to be known in the industry that this is one of the best emailing programs to use. But it may not meet your needs of a CRM. However, it can integrate into some CRMs.

 

from Spring Institute for Intercultural Learning
Specialty: Non-Profit

Great software!

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Likes Best

User friendly, relatively inexpensive, and able to sync with lots of other programs

Likes Least

A little confusing to learn the difference between lists, groups, and segments.

Recommendations

Watch the online tutorials before you start - they're really helpful in getting started.

 

from Compound One Labs
Specialty: Healthcare / Medicine

MailChimp on a $0 budget with no staff and little experience

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Likes Best

While I've been in marketing for many years this is the first time I've had the sole responsibility for actually having to do the email campaigns myself without a staff to delegate the task. MailChimp is incredibly easy to use and offers great support even on the free services. I really like this product because its intuitive and very easy to use.

Likes Least

All I can say about shortcomings is they are primarily on my end as a part of my learning curve. The tutorials are easy to follow, I just need to find the time to do them.

Recommendations

I reviewed other systems and found MailChimp to be the perfect fit. I have a very narrow scope of use right now, but that is changing rapidly and MailChimp has been able to accommodate my needs so far and will be able to continue to do so as we grow. I like the fact that i do not need to change services as we grow so I can keep my list segments and campaign data and watch it change.

 

from iPresent Ltd
Specialty: Software / IT

Easy to use mailing platform

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Likes Best

I like how it's easy to get started without an upfront cost and extensive admin and everything contains step by step instructions to follow.

Likes Least

There is nothing I dislike about Mailchimp at the moment. Even when I have had to contact customer service the response has been quick and really useful.

Recommendations

I would say sign up and give it a go. The lack of an upfront cost means you can get started without requiring someone to sign off on a budget and you can grow your user base and upgrade when you feel confident.

 

from Focus Minnesota
Specialty: Non-Profit

Easy to use and reasonably priced

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Likes Best

Mailchimp makes it easy to send beautiful marketing emails. The drag-and-drop feature makes designing emails simple. And the ability to manage lists, groups, and campaigns gives extra value. I also like that there is a free option with limited features.

Likes Least

There is no customer service number. So if there's a problem, you'll have to wait for an email.

Recommendations

Compare ease of use and the ability to create a campaign from your first login.

 

from POINT 3 Basketball
Specialty: Retail

Solid but not a home run

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Likes Best

Ease of use and additional/new integrations are the best features

Likes Least

Not as sophisticated as some earlier tools/software I have used, but for the price it serves its purpose well.

Recommendations

If you are just getting started or are a mid-level email marketer, MailChimp will probably do more than enough for you. If you are really a more sophisticated e-mail marketer, it's likely you'll find a few too many limitations.

 
 
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