MailChimp Software


 

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

 

MailChimp - Dashboard
 
  • MailChimp - Dashboard
    Dashboard
  • MailChimp - Reports
    Reports
  • MailChimp - Customer profile
    Customer profile
  • MailChimp - Mobile app
    Mobile app
  • MailChimp - Campaign analysis
    Campaign analysis
  • MailChimp - Create newsletters
    Create newsletters
  • MailChimp - Automate workflows
    Automate workflows
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

1,850 Reviews of MailChimp

 

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Software Advice Reviews (55)
More Reviews (1,795)

Showing 1-20 of 55

Nikki from Limestone Property Management
Specialty: Education
Number of employees: 1 employee Employees number: 1 employee

May 2017

May 2017

MailChimp - try it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

MailChimp is so easy to use and works easily with other blog post software to allow you to easily keep stakeholders updated. It also allows you to have several mailing lists rather than only one.

Cons

We wish there was a higher threshold of # of members before the pricing structure increased. We are a non-profit and are limited to how many members we can add.

 
 

Dale from Novo Integration Limited
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

Excellent Email Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I can't recommend this over other products as I haven't used any others. I would suggest using it though, it will make your life easier.

Pros

Free plan for small businesses - allows up to 2000 subscribers & up to 12,000 messages per month.
There are lots of templates for planning your message and the editor is extremely simple to use.

Cons

It has limited fonts, so you may not be able to stick to your brand guidelines if you use a specific one.

 
 

Neha from AgileApt Solutions
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

Easy to use and best mailing platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Improve your customer support.

Pros

Mail chimp have following pros:
1.Easy user interface
2.Thousands of themes
3.Fast delivery response
4.Intelligence software to detect spams

Cons

Poor customer support is the only con that I can say about mailchimp, one has to wait for days to get a support from their team, that is frustrating.

 
 

Amy from Harvest Community Church
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Easy and Affortable!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

MailChimp has helped us keep track of our member database and also see the habits of our email recipients, helping us communicate more effectively.

Pros

Easy to use, visually appealing to recipients, can save templates, add and subtract content easily, save templates, change out colors and fonts, the list goes on and on!

Cons

Doesn't function as well on an iPad that it does on a desktop PC, other than that, I don't have any complaints!

 
 

Sheri from Our Lady, Mother of Mercy Foundation
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This program is a easy straight forward to use and doesn't require much background knowledge to be able to send a e-mail campaign

Cons

sometimes the templates are a bit finicky, when you have two columns, and then go back to one column, it can be hard to put another column in

 
 

Jamie from Seraphim Wellness Philadelphia
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2017

April 2017

Great software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I like the customizable options, that you can create your own templates & they give you tons of custom options to make it your own!

Cons

I've been using MailChimp for a while, and it's always delivered great results. I have no complaints!

 
 

Hannah from The Point Church
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Great Email Platform!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Really enjoy my experience with Mailchimp! Great features, easy to use, works well for the types of emails I'd like to send. I can collaborate with my design team on how mailchimp functions and for someone like myself who needs a drag-and-drop template, it's perfect! You can also dive into the HTML side of things. Mailchimp is great for managing lists as well! Definitely, recommend!

Pros

drag-and-drop template
customizability
list management
works well with other programs

Cons

pre-made templates could be more flexible

 
 

David from Leadership Transformations
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

I use MailChimp extensively, and have helped two organizations switch to Mailchimp for all their email campaign needs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Not only user-friendly, but an enjoyable experience. Rich in features. Reports are easy to understand. User interface to create beautiful emails second to none. Emails look great. Available integrations with many other software programs/services like Wufoo.

Cons

I have never found the homepage / dashboard to be very useful, but other than that I can't think of any cons

 
 

Jasper from MedTech innocator
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

Mail chimp review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Well made and relatively easy to use but definitely some key limitations in terms of managing the lists and editing the templates

 
 

Nelarvanh from Alternative Vibes, LLC
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

First time users

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We are a start up company, new to these services. MailChimps blogs and guides were so helpful and extremely comprehensible. I learned how to create a fancy email and code in the necessary features all in a timely fashion! The integrations are seamless as well! Definitely worth the investment.

 
 

Bethany from Tulsa Dream Center
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

February 2017

February 2017

Great Tool!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Mail Chimp is the great tool that I use almost on a daily basis! All of my different lists are there to choose from and the segment from, and the reports are great!

Pros

Easy to use and fully customizable.

Cons

Sometimes sends to my clients 'junk' folders.

Advice to Others

When you are initially sending an email out to your constituents, make sure they allow your mail to come to their inbox. Otherwise, the mail chimp emails will end up in their junk mail.

 
 

Rebecca from ACHC
Specialty: Healthcare / Medicine
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Love using Mailchimp

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I love using mail chimp to send out email communications. As a designer, I love how simple it is but wish there was more flexibility to edit.

Pros

UI Interface is simple

Cons

Needs more flexibility

Advice to Others

Good software to use if you're looking for a quick, easy solution.

 
 

Jessica from Tampa Bay Arts & Education Network
Specialty: Non-Profit
Number of employees: 1 employee Employees number: 1 employee

February 2017

February 2017

Great Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Mail chimp is really easy to use. Plus it integrates with our CRM system, NEON. In addition, I was schedule out emails which help with time management.

 
 

Carrie from Regal Oak Counseling, LLC
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Helpful Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

MailChimp is a great tool for building your list, sending out newsletters and keeping in touch with your audience. While it takes some time to figure things out, it is worth the time and energy required. It saves a lot of time and offers outstanding templates and options for creating marketing tools.

Pros

Time-saving, convenient, sensible workflow

Cons

It can be a little glitchy at times

Advice to Others

Patience is recommended. Once you get used to it, it is easy to use

 
 

Amber from Bellhops
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Great for mass communication and marketing emails!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

This product is great for any mass email communication to your customers as well as potential customers. Has many integrations as well!

 
 

Sharon from Theatre Kavanah
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Mailchimp has worked great for our small organization!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

We've been able to send out newsletters, announcements, and appeals easily for a couple of years now. Since learning how to design emails, I rarely get frustrated with the process. I'm sure there are features that would benefit us that I haven't explored, but most of what we need is right up front.

Pros

Meshes easily with our customer database, design is easy to learn and use, lots of great tutorial videos.

Cons

Wish there were more flexibility with design (adding text blocks in different places, adding backgrounds after you've placed text blocks). Sometimes I change my mind about how I want something laid out and it's not always easy to change. It would be great if you could edit the photo size in the document.

Advice to Others

For a small organization or company, Mailchimp should really do the trick.

 
 

Marney from breathing space yoga studios
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Easy to manage

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Easy to manage lists and send out emails to large groups of clients. Great tools for creating beautiful newsletters with lots of features and graphics.

 
 

Rob from Iron & Fire Ministries
Specialty: Non-Profit
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Still At the Head of the Class

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I first used MailChimp in 2011. I used it frequently until 2013 when my company went out of business. Just a few months ago I started using MailChimp again as my employment changed again. I was pleased to discover that during my three-year absence MailChimp has only continued to improve... everything. Templates are better. Tracking is easier. All of it... better.

Advice to Others

Start today. You will be glad you did.

 
 

Erica from MASNA
Specialty: Hospitality / Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2016

November 2016

Great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Works perfectly with our monthly newsletter and allows us to track our customers and members. The templates are easy to use and customizing it to our needs really helps with the personalization of the corespondences.

 
 

Ross from Source Floor & Specialties Inc.
Specialty: Construction
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2016

November 2016

Hands-off and super friendly to use.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

MailChimp is a super hands-off and easy-to-use piece of software for email distribution lists - and honestly, a big part of the appeal is how clean, uncluttered, and friendly the UI is. It just feels forgiving, like if you messed up a setting or an option you'd have a chance to go back and correct it before it was too late - and that you'd actually be *able* to find that setting on your own!

Pros

Clean, friendly UI that feels forgiving of mistakes and exploration.

Cons

I wish they'd condense their emailed receipts down to a single page!

 
 
 
Showing 1-20 of 1,795

Robert

May 2017

May 2017

make email advertising easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use Mail Chimp to keep in touch with our customers. The templates look nice and the functionality is great once you get used to how to interact with the program.

Advice to Others

Take your time setting it up and do a couple test emails to get the hang of it.

Source: GetApp
 


May 2017

May 2017

Mailchimp is needed but its better stuff forsure

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailchimp has too many limits on who you are sending to to charge what they charge a month. Also its not in the best interest of the person sending emails.

Pros

They allow you to see where your info is going and who is opening the emails and more. This is good for targeting different markets.

Cons

There is a rule for everything on the app. You can't send to everyone in you list at once you have to choose specific groups also youre judged if people don't open your emails.

Advice to Others

Mailchimp should be your last resort in 2017.

Source: GetApp
 

Chadsey

May 2017

May 2017

Gets the Job done, quickly and creatively

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I enjoy MailChimp's ease of use and simplicity when needed. As well as the complexity of the demands it can withstand. For email marketing it has been the perfect tool for the company to be able to communicate quickly and creativity to donors. Has also been great with CRM integrations and other 3rd party apps.

Cons

I think social media integration is getting there, but still not fully there. Not quite fully customizable yet, but with constant improvements that could be in the works or at least for the right price. Integration into Salesforce is a bit costly and could come down a bit.

Source: GetApp
 

Thomas Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

All you need for email marketing

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

I like mailchimp because it's easy to use, the statistics are very good and i like the cool features like e.g. segments.

Cons

If there would be a way, the mails could get pass clutter, spam and other filters this would be great.

Source: GetApp
 

Krunal from 360IO Tech Services
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Nice app

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Nice app to send email updates to all the subscribed user. Easy to use and one of the good feature of zoho group. Love to use app for sending promontional mails

Advice to Others

I would surely like to recommend this app

Source: GetApp
 

Stacy Number of employees: 1 employee Employees number: 1 employee

May 2017

May 2017

Consistant Standby!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailchimp was one of the first and is there updating and changing with new features all of the time. I recently have gravitated back to the Monkey and wish I would have just stayed there to begin with because they are always updating!

Advice to Others

Stick with the Monkey, I mean Chimp, he won't do you wrong!

Source: GetApp
 

Leslie from Rissy ROo's

May 2017

May 2017

Great basic features for email marketing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Mailchimp makes it very easy to create branded campaigns. I like that it's easy to upload photos to create a customized newsletter.

Cons

Would like there to be more integration with tracking on-site conversions, like some mailchimp partners offer.

Source: Capterra
 


May 2017

May 2017

Mail Chimp is outstanding for small business email marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I find MailChimp outstanding for small businesses that need powerful and compliant email marketing solutions at an affordable cost. It's user friendly, easy to implement and they have free trials that are actually FREE, which can be used robustly to become acquainted with the platform before upgrading to bigger potential.

Advice to Others

It's between Mail Chimp, Constant Contact and Vertical Response. They all have great features and pros/cons to each.

Source: GetApp
 

Kristin from Montana Office of Tourism and Business Development
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

I am relatively new to MailChimp but enjoy its simplicity.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Experience building and tracking email campaigns

Pros

As someone with no background in email marketing, I think that MailChimp is wonderfully easy to use. Someone showed me the basics, and within the day I was able to send out my first email campaign.

Cons

It's unfortunate that MailChimp emails so often end up in spam or quarantine folders. This has given our organization pause when evaluating the best platform to use for mass emails.

Source: Capterra
 

Courtney from Content Driven Solutions
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Mailchimp is awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

If you aren't html savy, or a superb graphic designer, this is a great email tool for you. Very easy to build stellar emails, not to mention integrations for your favorite CMS.

Advice to Others

Team up with Canva for your graphics

Source: GetApp
 

Jessica from V-Soft Consulting

May 2017

May 2017

Pretty awesome for the price!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Helps us keep in touch with our prospects, employees, and clients simply and affordably

Pros

We use the "pay as you go" option which is very affordable for us. Since we don't send emails out every month, it's nice to not have to get charged every month if we don't use it.
Another feature I like is the simplicity of editing the templates and content.

Cons

Our biggest problem is sending out campaigns to multiple lists. You have to have a "master list" in order to do that, with users separated by certain criteria. While it may not be an issue to most users, our database is significant and it is difficult to merge existing lists while maintaining the separation of very diverse groups.

Source: Capterra
 

Michael from DeLuca Search Marketing

May 2017

May 2017

Great product at a great price.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

After comparing multiple newsletter platforms, I found that MailChimp is the best for the money. I use it with our businesses and suggest it for clients.

Cons

The editor could have some more features. Sometimes a bit confusing as well, switching from column to column.

Source: Capterra
 

Anna from Harvest Community Church

May 2017

May 2017

We use this software to connect with our members on a regular basis.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Source: Capterra
 

John from Open Mind Generations
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Effective Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I love the ease in which I can duplicate my last campaign, making only the content changes I want while not having to recreate the format every time I send something.

Pros

Good value for the money.

Cons

A bit of a learning curve, but not huge. Just stay focused.

Advice to Others

Make sure not to re-add anyone who unsubscribed. The software intentionally tracks that stuff to keep you on the right side of anti-spam laws. :)

Source: GetApp
 

Jason from Vendorable
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Mailchimp is a solid effort

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

As an outbound marketing tool Mailchimp is a solid product.

The Mandrill component is also good for integration with your own app. I'd recommend it, despite being pricey with bad support for non-US.

Pros

Features - pretty good features and UI/UX
Ease of use - templates etc. are easy and developer docs are good
Application's ability to be integrated with your own app

Cons

Price - it's expensive if you use as a low volume of outbound emails with a high number of subscribers.

Support is pretty poor.

Source: GetApp
 

andro

May 2017

May 2017

MailChimp is the best email marketing system I've used

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The drag and drop email builder is simple to use, but has some powerful features (html blocks, conditional merge tags) under the hood. The list management and segmenting features are excellent, and the automation allows us to automatically send emails when certain conditions are met.

Pros

I like the amount of creativity involved and that you have so many options to create an email. I also love the analytic/tracking aspect. It's really helpful to see the click map and be able to see what people are actually interested in enough to click on.

Cons

There's really nothing I can think of that I dislike... but maybe even a little more creative freedom would be nice.

Advice to Others

The paid vs free plans are structured very well. The free plan has tons of functions and for a lot of businesses includes everything they need.

Source: GetApp
 

Nicola

May 2017

May 2017

Great Mail sendr!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailchimp is one of the best sender for email marketing and you can create lists, segment, export, make widget for inbound, create newsletter with a fantastic builder app.

Pros

One of the best...sure

Cons

Sometimes a bit complicated and not so intuitive

Advice to Others

Now there are a lot of email marketing service in the market....try also MC!

Source: GetApp
 


May 2017

May 2017

Great entry level mail marketing software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailchimp has been around for ages and it has done so many things for marketers or even businesses looking to grow their list and build thier following online

Pros

Its free of charge to grow and build your list with many features you have to pay for at other mail list companies

Cons

The features are basic not any themes to choose from

Source: GetApp
 

Melanie A.

May 2017

May 2017

Love MailChimp

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I am happy to use this program to create email campaigns for my business. It's very helpful especially with sending blast emails to my vendors and vendor prospects.

Pros

Easy to use once you figure out how
Can create many email list
Can send test campaigns to yourself prior to sending to clients

Cons

Sometimes slow when trying to create copy

Advice to Others

I recommend this program highly

Source: GetApp
 


May 2017

May 2017

Great App!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It makes my marketing work so much easier. I can send emails to all my contacts at once with one click.

Cons

I wish there was a free option, because I don't use all the options offered in the subscription service.

Source: GetApp