Marketo Software


 

Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. 

This marketing suite features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com and natively integrates with Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

With over 3,000 customers, and 250 partners, Marketo offers a community of marketers who share ideas, collaborate and directly influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

226 Reviews of Marketo

 
Software Advice Reviews (99)
More Reviews (127)

Showing 1-20 of 99

from Motorola (a Google Company)
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

#1 Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I think Marketo is the leader in marketing automation as on date. Its platform is solid and can support large volumes of data. If you receive large volumes of leads and do a lot of scoring logic, then this is the right tool for you. We used Pardot before we had to migrate over to Marketo.

Pros

1. Solid functionality
2. Integrates well with Salesforce
3. Stable and robust

Cons

Only one is that it requires you to have a specialist to implement it the right way.

 
 

from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Marketo is really great for Mid-Size to Large Organizations

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

It has pretty good integration to Salesforce and is really more robust when it comes to volumes. Its pricing models are clear and you know what you are getting. There are so many features so you definitely need a expert to implement it correctly.

Pros

Scales to volumes
Reporting
Integration with Salesforce

Cons

Too many unuseful features
UI can be made better

Advice to Others

If you are a small size company, then this may not be the best fit as it maybe too costly for you.

 
 

from Marketing
Specialty: Advertising
Number of employees: 2-10 employees Employees number: 2-10 employees

Great Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

This will help you save alot of time and money. Definitely worth checking out.

Pros

Ease of use, great customer service.

Cons

It can sometimes be a but difficult to understand and navigate everything.

Advice to Others

I'd still recommend giving it a shot.

 
 

from Custom Wargame Terrain
Specialty: Advertising
Number of employees: 1 employee Employees number: 1 employee

he best feature about is the usability and design of the platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo gives you all the tools needed to create and measure marketing campaigns in a way that truly impacts our business.

Pros

The functionality is really easy to understand. The Marketo community and support is also a great resource.

Cons

no real cons

Advice to Others

Great product for enterprise. But be careful when it's time to renew your contract. Make sure to read everything!

 
 

from puzzle warehouse
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

Marketo is really easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo is really simple to use, has great customer support, and overall, works well.

Pros

Excellent customer support

Cons

Reports & analytics are lacking

Advice to Others

I'd recommend giving it a shot.

 
 

from Drumroll
Specialty: Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

Easy to use and works well

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo is really easy to use, has great customer support, and works well overall. There is a learning curve when it comes to understanding how to set up Trigger campaigns, and occasionally updating the email creative can be challenging as Marketo has set rules. Once you learn Marketo though, it's quite easy to use!

Pros

- Excellent customer support

Cons

- Steep learning curve

Advice to Others

Consider others, but get a consultation and talk to someone.

 
 

from puzzle warehouse
Specialty: Retail
Number of employees: 11-50 employees Employees number: 11-50 employees

Not Bad But Limited Analytics and Reporting

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

Marketo is very intuitive and receives a lot of praise for how simple it is to implement and use. Sometime, the tool can be a bit slow and buggy, but in general it’s a good tool.

Pros

Easy and intuitive to use

Cons

Reports & analytics are lacking

Advice to Others

It's worth giving it a shot if you can afford it.

 
 

from Commercial Syndicate
Specialty: Manufacturing
Number of employees: 51-200 employees Employees number: 51-200 employees

My thoughts on marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

The best feature about is the usability and design of the platform

Pros

easy to use
quick setup
great salesforce integration
great customer support

Cons

reports and analytics
steep jumps in pricing tiers

Advice to Others

It's a good price for companies who have 100+ person organisations

 
 

from Tidemark
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

Gets the job done and more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

I've used Marketo for almost 4 years now and seen it grow and added some great features for some of the "non-technical marketers" so to reduce the need for IT. Whenever I had a question or issue, a great place to start is the Marketo Community and if I still can't find the answer, Marketo support is fast and pleasant.

Pros

The functionality is easy to understand because of the many years of use and being Marketo certified. Marketo community and support is a great resource.

Cons

I've seen nurture tracks such as Pardot's that look better and seem easier to understand. Marketo's nurture operates in programs and flows but hard to follow and test. I usually would need to run it by Marketo support before launching a nurture track just to make sure it's working. If your contract is up, they will disappear or wait until the very last minute to pressure you into renewal. They also say they won't shut off service without notice, but they will - probably another tactic to get you to renew your contract, especially when all your forms and leaf pages disappear since they all live in Marketo.

Advice to Others

Great product for enterprise. Be careful when it's time to renew your contract.

 
 

from Service Management Group (SMG)
Specialty: Software / IT

Marketo has all we need and more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Marketo gives me all the tools I need to create and measure marketing campaigns in a way that truly impacts our business. From email to social, web tracking to sales enablement, Marketo is chock full of tools that we use daily, and even plenty that we don't.

Likes Least

Marketo really is meant to be used by a power-user. It takes a lot of exposure and practice to get good at navigating the tools and customizing each action to your specifications

Recommendations

Know whether your business i looking for something powerful and complete, or something lightweight and easy for beginners to use. Marketo is definitely the former and certainly not the latter.

 
 

from Workhouse Marketing
Specialty: Marketing Agency

Surpassed all expectations!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Breadth and depth of offering. Can not be touched for it's flexibility and it's Ecosystem of software partners that enables you to integrate and add-on pretty much anything you could think of and more! It's for marketers, by marketers.

Likes Least

Your instances can get very complex, but I don't think this is any different to any other platform in this respect.

Recommendations

Try to evaluate different vendor demos. You'll soon see if you engage properly with your specific business needs where Marketo will be able to flex to your needs as time progresses - whereas with other providers you can often reach the end of their capabilities within a short time frame.

 
 

from Dyn
Specialty: Software / IT

Moldable, powerful tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Marketo is moldable to what you need. It's a powerful tool that enables me to imagine how I want a process to happen and then actualize it without using any code.

Likes Least

The analytics leave something to be desired. Simple reports are good, but with complex reporting you need RCA, which isn't very user friendly. I end up doing a lot of reporting in Salesforce, but I am excited that Marketo has more robust reporting coming down the pipeline.

Recommendations

Take the time to plan and think of what you want your system to look like before you jump in. So many things are built off each other that once you start molding your instance, it's hard to totally backtrack.

Also, timestamp everything. You will be glad you did.

 
 

from Renaissance Learning
Specialty: Software / IT

Elevating marketing to the next level

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

This was a great step up for our Enterprise company to get a better view on our entire customer journey and have hard data to review. No delays with emails deploying regardless of the size of our list (this was a big issue with our previous system).

Likes Least

Not great Dynamics integration. Everything is set up to work with salesforce.com easily, but Dynamics integrations have required time with our IT dept. to use API calls to push data over.

Recommendations

Make sure to have reference calls before signing on the dotted line - especially if it is your first automation platform purchase. Think of all the unique scenarios for your business and meet with technical consultants to verify that the systems will work for you.

 
 

from Blue Cross & Blue Shield of Rhode Island
Specialty: Healthcare / Medicine

Marketo Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Great flexibility and endless applications for marketing. Great integration with other platforms. Demonstrated success in lead management and analytics. Great customer support and extremely active and helpful user base willing to help.

Likes Least

There's a little bit of a learning curve and multiple ways to perform functions. This can lead to some confusion, but I prefer the high level of flexibility in the long run

Recommendations

Ensure that you have a solid process to build upon. Get involved with the Marketo online community and take advantage of the very proactive and helpful user base willing to provide advice.

 
 

from OMSC
Specialty: Advertising

Infinite Possibilities of Success!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

The common feature set in marketing automation includes:

Email marketing
Landing pages
Lead management
CRM integration
Social marketing
Analytics and Reporting

Likes Least

Literally, building the structure from the ground up takes a lot of learning and logic. It takes years to get the full flow mapped out and running for a complex business model.

Recommendations

To get the most streamlined and effective use of Marketo, I recommend hiring a certified Marketo operator, and a 3rd partner Data Science consultant.

 
 

from Phreesia
Specialty: Software / IT

Best in class Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Marketo is customizable, flexible, powerful, and has a wonderful and active community to answer questions along the way.

Likes Least

Sometimes there are product features that people request but take FOREVER to roll out.

Recommendations

If you are looking for a tool to batch and blast emails, you are wasting your time and money here. Go to MailChimp or ExactTarget. But if you want to target, personalize and focus your marketing efforts, connect to a CRM and track your customer's journey, and pull robust analytics along the way, then Marketo is what you need.

 
 

from FIS
Specialty: Banking

I have a fever, and the only prescription is more Marketo!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful. Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume. With a recent evolution to their Landing page and Email editors it's now easier than ever to create guided templates for repeated use and set yourself up for delivering truly personalized content.

Likes Least

It's difficult to find something I don't like when Marketo has delivered time and time again. When I do have something I don't like it typically is fixed or enhanced in future releases.

Recommendations

Talking to existing users/customers can be helpful. Also having a basic marketing/sales lead process/framework already documented helps push the evaluation in the right direction.

 
 

from Cradlepoint
Specialty: Telecommunications

Great for marketing automation at the SMB level to small enterprise

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

It's an easy to use program with complex functionality made simple.

Likes Least

Trying to accomplish more advanced automation, personalization, and logic flows is much harder to accomplish than it is in a program like Eloqua or Unica.

Recommendations

This is great for SMB to small enterprise companies. If you plan on making very advanced and complex logic flows or nurture campaigns, look for a more complex tool like Eloqua.

 
 

from eMarketer
Specialty: Other

Marketo - Takes the Gold for Marketing Automation Platforms

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Marketo is probably the most robust marketing automation solution on the market. They have native solutions for many things that you might want to do from personalization to email deliverability, and if they don't have a native solution then there is a Launchpoint partner with an integrated solution that you can add-on.

Likes Least

There are definite shortcomings in some of their paid add-ons, and if you're spending extra money you might benefit from looking at another partner that specializes in what you want to add on.

Recommendations

It's very hard to ask all of the questions at the beginning. You will always have more questions if this will be the right solution for you. Marketo is good about listening to their customers if shortcomings are found, and trying to find solutions to make the product better for users if there is a real limitation.

 
 

from Des-Case Corporation
Specialty: Manufacturing

Marketing Automation System for Us

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

I enjoy partnering with Marketo because it seems just that a partnership. I consider Marketo to be my other coworker. The software once set up allows you to step back from the day to day email needs and runs for you.

Likes Least

At the moment the release regarding the acquisition is what is the most questionable. How will things change, how will different items become better, etc.

Recommendations

I would say you need to be ready for the long game. If you are excepting an over night set up this is not for you. BUT if you are willing to take the time and plan out your strategy, Marketo will help get you there and beyond.