Marketo Software


 

Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. 

This marketing suite features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com and natively integrates with Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

With over 3,000 customers, and 250 partners, Marketo offers a community of marketers who share ideas, collaborate and directly influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

156 Reviews of Marketo

Showing 1-20 of 156

 

from Service Management Group (SMG)
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Marketo has all we need and more

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Likes Best

Marketo gives me all the tools I need to create and measure marketing campaigns in a way that truly impacts our business. From email to social, web tracking to sales enablement, Marketo is chock full of tools that we use daily, and even plenty that we don't.

Likes Least

Marketo really is meant to be used by a power-user. It takes a lot of exposure and practice to get good at navigating the tools and customizing each action to your specifications

Recommendations

Know whether your business i looking for something powerful and complete, or something lightweight and easy for beginners to use. Marketo is definitely the former and certainly not the latter.

 

from Workhouse Marketing
Specialty: Marketing Agency
Number of employees: 20 to 49 employees Employees number: 20 to 49 employees

Surpassed all expectations!

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Breadth and depth of offering. Can not be touched for it's flexibility and it's Ecosystem of software partners that enables you to integrate and add-on pretty much anything you could think of and more! It's for marketers, by marketers.

Likes Least

Your instances can get very complex, but I don't think this is any different to any other platform in this respect.

Recommendations

Try to evaluate different vendor demos. You'll soon see if you engage properly with your specific business needs where Marketo will be able to flex to your needs as time progresses - whereas with other providers you can often reach the end of their capabilities within a short time frame.

 

from Dyn
Specialty: Software / IT
Number of employees: 500 to 999 employees Employees number: 500 to 999 employees

Moldable, powerful tool

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Likes Best

Marketo is moldable to what you need. It's a powerful tool that enables me to imagine how I want a process to happen and then actualize it without using any code.

Likes Least

The analytics leave something to be desired. Simple reports are good, but with complex reporting you need RCA, which isn't very user friendly. I end up doing a lot of reporting in Salesforce, but I am excited that Marketo has more robust reporting coming down the pipeline.

Recommendations

Take the time to plan and think of what you want your system to look like before you jump in. So many things are built off each other that once you start molding your instance, it's hard to totally backtrack.

Also, timestamp everything. You will be glad you did.

 

from Renaissance Learning
Specialty: Software / IT
Number of employees: 1,000+ employees Employees number: 1,000+ employees

Elevating marketing to the next level

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Likes Best

This was a great step up for our Enterprise company to get a better view on our entire customer journey and have hard data to review. No delays with emails deploying regardless of the size of our list (this was a big issue with our previous system).

Likes Least

Not great Dynamics integration. Everything is set up to work with salesforce.com easily, but Dynamics integrations have required time with our IT dept. to use API calls to push data over.

Recommendations

Make sure to have reference calls before signing on the dotted line - especially if it is your first automation platform purchase. Think of all the unique scenarios for your business and meet with technical consultants to verify that the systems will work for you.

 

from Blue Cross & Blue Shield of Rhode Island
Specialty: Healthcare / Medicine
Number of employees: 500 to 999 employees Employees number: 500 to 999 employees

Marketo Review

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Likes Best

Great flexibility and endless applications for marketing. Great integration with other platforms. Demonstrated success in lead management and analytics. Great customer support and extremely active and helpful user base willing to help.

Likes Least

There's a little bit of a learning curve and multiple ways to perform functions. This can lead to some confusion, but I prefer the high level of flexibility in the long run

Recommendations

Ensure that you have a solid process to build upon. Get involved with the Marketo online community and take advantage of the very proactive and helpful user base willing to provide advice.

 

from OMSC
Specialty: Advertising
Number of employees: 500 to 999 employees Employees number: 500 to 999 employees

Infinite Possibilities of Success!

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Likes Best

The common feature set in marketing automation includes:

Email marketing
Landing pages
Lead management
CRM integration
Social marketing
Analytics and Reporting

Likes Least

Literally, building the structure from the ground up takes a lot of learning and logic. It takes years to get the full flow mapped out and running for a complex business model.

Recommendations

To get the most streamlined and effective use of Marketo, I recommend hiring a certified Marketo operator, and a 3rd partner Data Science consultant.

 

from Phreesia
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Best in class Marketing Automation

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Likes Best

Marketo is customizable, flexible, powerful, and has a wonderful and active community to answer questions along the way.

Likes Least

Sometimes there are product features that people request but take FOREVER to roll out.

Recommendations

If you are looking for a tool to batch and blast emails, you are wasting your time and money here. Go to MailChimp or ExactTarget. But if you want to target, personalize and focus your marketing efforts, connect to a CRM and track your customer's journey, and pull robust analytics along the way, then Marketo is what you need.

 

from FIS
Specialty: Banking
Number of employees: 1,000+ employees Employees number: 1,000+ employees

I have a fever, and the only prescription is more Marketo!

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Likes Best

It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful. Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume. With a recent evolution to their Landing page and Email editors it's now easier than ever to create guided templates for repeated use and set yourself up for delivering truly personalized content.

Likes Least

It's difficult to find something I don't like when Marketo has delivered time and time again. When I do have something I don't like it typically is fixed or enhanced in future releases.

Recommendations

Talking to existing users/customers can be helpful. Also having a basic marketing/sales lead process/framework already documented helps push the evaluation in the right direction.

 

from Cradlepoint
Specialty: Telecommunications
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Great for marketing automation at the SMB level to small enterprise

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It's an easy to use program with complex functionality made simple.

Likes Least

Trying to accomplish more advanced automation, personalization, and logic flows is much harder to accomplish than it is in a program like Eloqua or Unica.

Recommendations

This is great for SMB to small enterprise companies. If you plan on making very advanced and complex logic flows or nurture campaigns, look for a more complex tool like Eloqua.

 

from eMarketer
Specialty: Other
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Marketo - Takes the Gold for Marketing Automation Platforms

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Likes Best

Marketo is probably the most robust marketing automation solution on the market. They have native solutions for many things that you might want to do from personalization to email deliverability, and if they don't have a native solution then there is a Launchpoint partner with an integrated solution that you can add-on.

Likes Least

There are definite shortcomings in some of their paid add-ons, and if you're spending extra money you might benefit from looking at another partner that specializes in what you want to add on.

Recommendations

It's very hard to ask all of the questions at the beginning. You will always have more questions if this will be the right solution for you. Marketo is good about listening to their customers if shortcomings are found, and trying to find solutions to make the product better for users if there is a real limitation.

 

from Des-Case Corporation
Specialty: Manufacturing
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Marketing Automation System for Us

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Likes Best

I enjoy partnering with Marketo because it seems just that a partnership. I consider Marketo to be my other coworker. The software once set up allows you to step back from the day to day email needs and runs for you.

Likes Least

At the moment the release regarding the acquisition is what is the most questionable. How will things change, how will different items become better, etc.

Recommendations

I would say you need to be ready for the long game. If you are excepting an over night set up this is not for you. BUT if you are willing to take the time and plan out your strategy, Marketo will help get you there and beyond.

 

from Invoca
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Want to see proven ROI with a marketing automation system?

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Likes Best

- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Real-time personalization

Likes Least

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Recommendations

*Make sure to understand pricing - sometimes it increases annually by a percentage, other times support isn't included...and you'll definitely want to pay for the extra support.
*Your CRM needs to be clean and dialed in to what you expect to sync with in Marketo. If your database is cluttered with duplicates and processes are not in place yet, work on that first before moving into Marketo otherwise you are in for a world of hurt.
*Understand this is a platform that has multiple components. If your marketing team is a person of one, that person will most likely have a full time role in Marketo. So there is a resource issue you have to be aware of - also from the other end of the spectrum, you need to make sure there aren't too many cooks in the kitchen. Having a few power users and processes in place to manage Marketo is the best way to handle this.
*Not a deal-breaker, but make sure even basic users are familiar w/ basic HTML and CSS as it is necessary to troubleshoot frequent styling errors.

 

from The Los Angeles Film School
Specialty: Education
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Easy Peasy

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Likes Best

Setting up the work flow for email automations is beyond simple.

Likes Least

They said they were going to unroll a new email editor back in spring, but it's now August and my email format is the same. I also hate that if using a token for time, it automatically generates central time. You have to write script to overwrite this.

Recommendations

Don't be afraid to open a support ticket whenever you have questions. The team is fast to respond and super helpful. Much more helpful than our consultant is/was.

 

from Cisco Academy
Specialty: Education
Number of employees: 1,000+ employees Employees number: 1,000+ employees

Marketo: The Platform for Next Level Marketing

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Marketo offers a robust platform to manage, track and report all Marketing programs and campaign from unknown leads all the way through the sales process.

Likes Least

The only thing that could be improved is the ease of creating and pulling simple reports. If munchkin was able to work similar to the larger BI platforms i wouldn't need any other applications.

Recommendations

Make sure you find what fits your companies needs. Marketo is a well fit solution for a team of marketers but if you plan on doing more content marketing and less marketing to sales you may see a drop off in the usefulness of Marketo compared to other solutions.

 

from Model N
Specialty: Software / IT
Number of employees: 500 to 999 employees Employees number: 500 to 999 employees

Best Marketing Friend

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Likes Best

The best feature is that it is easy to use it doesn't require you to have any development skills. Analytics you get on the lead bases is very defined. The Lead Life Cycle and Scoring is one the of the best feature it has got.

Likes Least

The older your instance gets the difficult it gets to manage

Recommendations

This would surely help in your Lead Generation and also check out there Revenue Cycle analyser.
You can create multiple Nurture stream depending on the lead behaviour.

 

from IT CyberSecurity Company
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Marketo is a powerhouse for marketing/sales alignment

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Likes Best

The customer support is phenomenal. There are so many resources available to learn the different capabilities of the platform. Marketo also provides great insight into campaign performance so we can make decisions faster.

Likes Least

There are a few minor issues with the Marketo / SFDC integration that could be improved to allow data to flow more seamlessly between the two systems. A lot of times you are kind of guessing --- "will this work?"

Recommendations

Determine your objectives for having a marketing automation platform. If you just want to send emails, there are cheaper alternatives. If you're looking to create a demand generation funnel to feed your sales team, Marketo is your best bet.

 

from Inmar, Inc.
Specialty: Other
Number of employees: 500 to 999 employees Employees number: 500 to 999 employees

This is a great tool for Marketing Automation

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Likes Best

The community is top notch with no end to advice and help as well as industry best practice education. With the product itself, I am not sure how we operated without it. While there is an initial learning curve, the ease in which one can create campaigns, clone templates/campaigns, generate complex functionality in simple smart list/flow methodology (think: if this then that) all make this an industry leading product.

Likes Least

There is a bit of a learning curve. It would be nice to have something akin to Litmus built into the product (there is something similar but not as robust nor as easy to use).

Recommendations

Do not compare this to something like Mail Chimp or Constant Contact. This is not just a tool to send out emails. You can really help automate data cleansing (to a point) and other heavy lifting functionality with this.

 

from Jive Communications
Specialty: Telecommunications
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

Choose Marketo!

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Likes Best

The possibilities are endless with Marketo. I haven't come accross a problem I can't solve in Marketing automation.

Likes Least

The design studio could use a little work. Sometimes the email editor feels old and outdated.

Recommendations

Use marketo over pardot and hubspot :) But all three are great.

 

from Tagetik Software Srl
Specialty: Software / IT
Number of employees: 100 to 499 employees Employees number: 100 to 499 employees

My experience with Marketo

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Likes Best

- Forms: we are using Marketo forms and we embedded them on our website.
- Lead gen: it is easier to engage visitors on our website and manage the entire lead generation process.
- Programs: it is easy to create and manage programs.

Likes Least

- Support: sometimes we had some issues with getting quick replies from support.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).
- WebEx integration: it is not possible to integrate WebEx webinars with a Marketo Form integrated on an external website (to take advantage of this integration it is required to use a Marketo Landing page).

Recommendations

It is a good tool to automate and improve Marketing activities but you will have to work a lot to customize the system. So you will need a good team, time to dedicate and enough budget to invest.

 

from CA Technologies
Specialty: Software / IT
Number of employees: 1,000+ employees Employees number: 1,000+ employees

Good product which is still improving

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Likes Best

Marketo is a very complete suite for Marketing automation, lead management, etc.

They integrate all the functions to create and manage marketing campaigns via SaaS. Their documentation database is very complete so it is very easy to find responses to the issues. In addition, the Marketo community is very active, having many events, user groups and posting regularly on the forum.

Likes Least

The education portal is not currently at the level of the software.

Being a SaaS product, it bugs often and needs to refresh.

Recommendations

I would recommend this Marketing Automation tool as it is very complete and integrates very interesting tools

 
 
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