Marketo Software


 

Marketo offers a web-based email marketing platform for companies of all sizes to form and preserve engaging customer relationships. The solution features integrated modules that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com and also integrates with Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo also offers an online global community of marketers who share ideas, collaborate and directly influence product developments.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations.

 

Marketo - Lead management
 
  • Marketo - Lead management
    Lead management
  • Marketo - Email marketing and lead nurturing
    Email marketing and lead nurturing
  • Marketo - Landing page creation and optimization
    Landing page creation and optimization
  • Marketo - Revenue cycle modeling
    Revenue cycle modeling
  • Marketo - Sales lead identification and prioritization
    Sales lead identification and prioritization
  • Marketo - Analytics
    Analytics
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

271 Reviews of Marketo

 

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Software Advice Reviews (131)
More Reviews (140)

Showing 1-20 of 131

Yazir from Cochez y Cia
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

Marketo made my life easier

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

This is an amazing software. With great capacity to grow. Very few limits in what it can do.

Pros

Lots of functionalities
good integration with other software
Capacity to adapt to your needs.
Targeting customers is really easy

Cons

Takes sometime to properly set it up
You have to learn how everything is called
Tableau intregration not so great yet.

 
 

Sara from Focus Mobility
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Streamlining - A targeted, process oriented approach for multi-channel marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

It's as much a powerful resource for sales as it is for marketing in an integrative approach so I'd involve key stakeholders from sales in evaluating. The online demos are worth reviewing.

Pros

In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

Cons

I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

 
 

norah from Anaqua
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

Not intuitive

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Pros

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Cons

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

 
 

Austin from Marketer as a Service
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

Best-in-class Marketing Automation Solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

 
 

Zack from Greenville Presbyterian Theological Seminary
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

This is the V12 engine of MAS.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I greatly appreciate the features (analytical, operational, functional) of Marketo Marketing Automation Software. It is so helpful for streamlining our internal marketing/communications workflows at my non-profit organization for which I am the Director of Advancement/Admissions. I also love the Marketo Nation community forum and product documentation. Very good.

Cons

I'm not too fond of having to pay a lot extra for live support, considering how expensive the tool is to begin with.

 
 

Jess from DRI
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Extremely Complicated

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Good for large businesses with a well-funded marketing department.

Pros

Powerful if you know what you're doing. But figuring it out takes a really long time. One company I worked for had to hire an entire employee just to manage Marketo.

Cons

See above: one company I worked for had to hire an entire employee JUST to manage Marketo. Also fairly expensive.

 
 

Kenny from Dun & Bradstreet
Specialty: Media
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2017

March 2017

Marketo for marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software.

Cons

I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI.

 
 

Myca from United Methodist Communications
Specialty: Non-Profit
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

A great marketing automation tool for the right organization

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed.

Pros

Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team.
Service and training to date have been excellent.

Cons

If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains.

Advice to Others

Definitely, go for the on-site training if you can afford it. Having someone available to physically walk your teams through the new processes allowed users to get up to speed much more quickly and have more confidence in a short span of time.

 
 

Andy from Powerlinx
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

January 2017

January 2017

Marketing goodness

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Full-featured marketing software. Easy to use, easy learning curve. Good for our organization.

Pros

Has a helpful email widget that shows you whether someone has read the email you sent or not

Cons

n/a

 
 

Chris from Paycor
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

December 2016

December 2016

Marketo - All in one marketing automation solution

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow.

Pros

Easy to use
Integration is simple
Robust platform
Community of users

Cons

Can be slow at times
Support

Advice to Others

Overall Marketo is a fantastic marketing automation platform and I would recommend it to anyone in the market.

 
 

Cori from WealthEngine
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Gives You the Marketing Tools You Need to Succeed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've used Marketo for the past two years and have been very happy with my experience as a customer. I used two other marketing automation platforms previously at other companies and have really come to appreciate the innovation and ease of use that Marketo provides.

Pros

-Easy to learn (lots of training resources available)
-Great customer support
-Access to a thriving community of marketing experts
-Frequent product advancements/enhancements

 
 

Devraj from Zuman
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo is the premier solution for marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo was the clear winner when first looking at marketing automation solutions. The robust software certainly met our needs at the time, but also offered features we were very new too. This allowed us to evolve our marketing processes and streamline certain aspects of it. Marketo will take a few months to learn the basics, and even then you will find yourself learning new things even years later. With the valuable resources Marketo offers, they set you up for success.

Pros

- Customize-able. You can certainly find a way to accomplish any marketing task.
- The Community is a tremendous resource to learn and Certification is available to validate your proficiency.

Cons

- Support can take a few days to resolve issues.
- Navigation and accessibility can be a bit earlier, (ex. cannot run “Lead Actions” from smart campaign’s results tab, program’s member's tab, or Lead Details page)

Advice to Others

- Get Sales involved in the lead scoring process so you can collaborate on what constitutes the warmest leads to send to them.
- Set aside adequate time for the implementation. Be prepared to spend several hours a day learning the solution. There is a steep learning curve with Marketo, but that is because it is unlike other solutions.

 
 

Rebecca from Marvel Marketers
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Marketo is AMAZING

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is AMAZING for the everyday Marketer and Beyond! Overall the tool is user-friendly and easy to navigate. While

Pros

I like the ease of use

Cons

Reporting could use a little work i.e Dashboards - but they get the job done!

 
 

Timothy from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Powerful and flexible marketing automation platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I've had a good experience with Marketo over the past 5 years. They continue to improve and grow their product and it has been flexible enough as a platform for our organizational needs.

Pros

Very powerful platform that can be expanded with robust integrations

Cons

Some of the role out of the new functionality has been challenging for us in terms of what we expected and what was delivered.

Advice to Others

You need dedicated staff that truly understand the ins and outs of the platform to have the most success. It's easier to train a few people on how to use it than to try to roll it out to a full department.

 
 

Abigail from Elsevier
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Great Customer Support, Easy Integrations, Helpful Community

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Our team has been using Marketo, since before I stepped into my current role 3 years ago. While there was a steep learning curve at first, the capabilities are endless, the reporting seamless, and there is always a way to get answers whether through their great support team or the vast community of users they have built. The integrations with other MarTech vendors like Vidyard and PFL have allowed us to be creative with campaigns while tying all interactions together for a holistic view of each lead on their customer journey. Our marketing team seems to be getting leaner by the day, but Marketo has kept our agile and adaptable while keeping our work measurable and meaningful to our overall organization... and that has made all the difference.

Pros

Easy integrations with launch point. Helpful content-rich community structure.

Cons

Steep learning curve. RTP still seems very primitive in code capacity.

Advice to Others

Marketo is a significant investment. Get the most value from the tool by utilizing all they offer and integrating your martech stack throughout.

 
 

Alex from BOXX
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

I think it's a great tool for e-mail campaigns, scoring leads, and overall everything else!

 
 

Nam from CAKE
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Makes my day to day as a sales ops professional easier

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured to, so that when the lead is ready to engage with sales, they are a bit more qualified, making sales conversations easier and faster. We've implemented lead scoring, different nurture programs, drip campaigns, automated lead routing based on assigned quota, properly tagged leads based on what channel they've come from...I could go on and on. I love Marketo and I love what it can do alongside Salesforce.

Pros

The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo.

Cons

It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce.

 
 

Reema from SugarCRM
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2016

December 2016

Amazing Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Amazing Marketing Automation tool which data analyst like me have a blast!!

 
 

Danielle from Romanoff Consultants
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2016

December 2016

Marketo for Publishers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Marketo is a very powerful content marketing tool, and this can help publishers solve their content consumption question. If you need to know who in your subscription file is ready, engaging with what specific types of content, when, then Marketo can help you answer these questions. When moving to Marketo as a publisher, within the first year we were able to see our whitepaper, ebook, webcast, and site traffic increase significantly, and continue to grow into year two of the investment. It is a really powerful tool and connects to some amazing partnering technologies that can only improve your audience development and content amplification efforts.

 
 

Rachel from TubeMogul
Specialty: Advertising
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Operationally and Organizationally Powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Measuring movement and success through specific programs is very helpful. On a very basic level, looking at acquisition program and a lead source is very helpful. We have been able to develop much better reporting for our executives and show them ROI from the Marketing team.

From an operational standpoint, the organization is so much better than it has been in the past. It's easy to know where to pull data from and things can get done much quicker with templates.

Pros

Everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible.

I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions.

Cons

Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products, but they don't tell me WHY I might want to use a specific feature, just how I would go about doing so.

Advice to Others

Utilize Community and Marketo Product Docs. Don't stop asking questions as there are always other people who are either struggling with the same challenges or have a solution for your challenge.

Also, take the time to mess around and learn the product. It does take time, but you will greatly benefit from playing around with the different program types, naming conventions, workflows, etc.

 
 
 
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Kara from Mimecast

June 2017

June 2017

Love marketo

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The lead gen is great for business and our events. Easy to send out mass emails to prospects and customers.

Cons

Not that easy to use, need a lot of training to figure out how to use the program. But once learned it works and makes sense.

Source: Capterra
 

Adam from Talend

June 2017

June 2017

A solid tool with a lot of functionality and good direction

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses.

Cons

All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails.

Source: Capterra
 

Kara from Ascension
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

Enterprise grade lead automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketing is such a wide subject and equally complex you need something like Marketo to effectively run campaigns, analyze marketing spend, and attribute lead generation to correct sourcing.

Cons

Takes quite a while to get up to speed, as you would expect. May not be as intuitive as say Pardot but can do so much more.

Source: Capterra
 

Matt from Procurify
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Not easy to use. Value is not great for small to mid size companies.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Helped the company to be more diligent about tracking and to start mapping the customer / user journey.

Pros

Can tell you a lot about where leads are coming from and what marketing assets are converting. It also allows the team to setup a lead scoring system.

Cons

Not a user friendly software. It's not an intuitive process to set up and manage campaigns. New team members get frustrated.

Source: Capterra
 

Nick from Engineered Inbound LLC
Number of employees: 1 employee Employees number: 1 employee

May 2017

May 2017

I have used Marketo on behalf of two clients. Powerful, but hard to use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Marketo is a very powerful platform with a lot of enterprise-level functionality. It's great for email marketing and offers all of the workflow tools one would expect from a modern email marketing platform.

Cons

The user interface is antiquated and it's difficult to use. Tech support is not very good and they are slow to respond. Marketo may be good for email marketing and workflows, but their other tools for SEO and lead generation leave much to be desired.

Source: Capterra
 

Lorraine from NetMotion

April 2017

April 2017

Marketing Made Easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Easy to use, fast, and effective. Reporting capabilities could be improved, but has basic information.

Source: Capterra
 

Ashley from Lanyon

February 2017

February 2017

Simple intuitive and powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketo has been an important part of our organization's marketing campaign. We have found the ability to receive, sort, and qualify leads much easier since implementing. Its integration with Salesforce is key to moving them from leads to contacts.

Source: Capterra
 

Ches from Portland State University

February 2017

February 2017

Good software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketo Social has helped change the way my social marketing delivers ROI with cross-channel engagement, social sign-on forms, and more.

Source: Capterra
 

Jayson from Sharp Electronics Corporation

January 2017

January 2017

Great Product and well worth the investment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

With Marketo we are able automate our emails efficiently with the ability to nurture leads into qualifying opportunities.

Source: Capterra
 

Samantha from Response Labs

January 2017

January 2017

Lots of Quirks but Easier Interface

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Creating smartlists can be difficult and not intuitive. The preview options are good but not great. Building an email is pretty easy within their system. Reporting needs lots of help!

Source: Capterra
 

Robyn from The Mx Group
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Marketo Difficulties

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I work with Marketo for most of my day. Recently, I have run into a few Marketo quirks that have made my job more difficult. One is that all triggers are used as "OR" instead of "AND". The other issue I have is the smart list and flow steps being on different servers, which has caused a major issue for me.

Pros

Responsive landing pages and emails

Cons

Lack of trigger logic

Advice to Others

Marketo needs to figure out how to flawlessly execute workflows on different servers. Also, trigger logic is needed

Source: Capterra
 

Alison from Freeman

December 2016

December 2016

Marketo Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketo is a great product for new CRM platforms in helping in lead management. For companies that have been using a CRM system, it can be complex to start managing leads through this. You have to make sure your system is very clean since it is going to look at existing leads and push through new leads.

Source: Capterra
 

Jenna from COOP

December 2016

December 2016

Amazing Tool!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Marketo offers not only a strong tool but also great community in terms of access to active users who are eager to share their best practices and advice on troubleshooting. They are providing more functionality with each release that adds more value to their offering.

Source: Capterra
 

Cole from IVY Design

December 2016

December 2016

Marketo - A Great Marketing Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall, Marketo is likely the benchmark in marketing automation technology. The software itself is fully featured and almost limitless in its potential. Where other competitive packages may promise the functionality of what Marketo offers, they often fail to truly deliver. On the flip side, one of Marketo's best benefits (its seemingly limitless potential), can also be overwhelming for more novice marketing users, making it a challenge to implement at scale. Looking back, our organization was not at a place where implementing a marketing automation solution at the enterprise level was set up to be successful and, in hindsight, I would have appreciated the folks at Marketo recognizing this and advising a different course of action. Of course, this is not an indictment of the Marketo platform itself and for companies with a detailed plan and roadmap for long-term success will be thrilled with what Marketo has to offer.

Source: Capterra
 

Andy from Skuidify
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Enterprise grade Lead Management system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Well, we started with pardot, as do most. But Marketo brings the heat and power to the enterprise space. When you are dealing with hundreds of thousands of records, you need a big engine to provide deep analytics and drive marketing attribution.

Source: Capterra
 

Ben from Benetech

December 2016

December 2016

Marketo Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The engagement program of the tool is great to work with. It moves potential customers through the funnel really well. But, Marketo tries to gouge you for advanced reporting, etc. The basic reporting is ok, but won't tell you all that much if you want to dig deeper. Therefore, you have to buy more. Also the documentation isn't that great and I have to find other sources to help accomplish things inside Marketo. Building landing pages isn't very intuitive either.

Pros

Engagement program works well. Getting a simple engagement program up and running isn't difficult. Cloning programs so that you don't have to rebuild another one is great. Marketo community is very supportive.

Cons

Building landing pages. Having to pay a lot more money to add additional functionality that is built into other platforms. Basic reporting isn't all that great.

Source: Capterra
 

Melanie from Macmillan
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

November 2016

November 2016

Marketo for Higher Ed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

When I was introduced to Marketo I was very familiar with Hubspot and was expecting the same ease of use. There are definitely capabilities that Marketo has vs Hubspot but there are also a lot of areas where Marketo is lacking.

Pros

Reporting feature of Marketo is strong

Cons

There are too many steps involved sometimes to a simple process.

Source: Capterra
 

Olivia from Looker
Number of employees: 201-500 employees Employees number: 201-500 employees

November 2016

November 2016

Not beautiful, but necessary

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I used Marketo as a lead generation manager at the first startup (15 person company) I worked at. I was the primary tool evaluator, and chose it over Pardot and Hubspot, because our focus was on outbound emailing (Hubspot is not) and we needed a high level of customizability/flexibility (2 years ago I found that Pardot was not flexible enough). Marketo has its own language and way of doing things. It really required a full training to get up and running, but once I did that I found it straightforward to use. The interface is clunky and not beautiful, but the functionality is really high. The highest risk with using Marketo is not keeping careful track of potentially conflicting programs. Staying organized and consistent is REALLY important. Overall, I like it and everything it could do, but similar to other "older" SaaS tools, I really wish they would overhaul their interface/UX to make it more streamlined and modern.

Pros

Super flexible in what you can accomplish

Cons

Clunky, un-intuitive

Advice to Others

no

Source: Capterra
 

Chou from ZeroTurnaround
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

So ok, I almost don't have an opinion

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Marketo is very slow, super frustrating, it almost overshadows the functionality. But the mail deliverability is satisfactory and the platform provides what we need. Sorry for the brevity, I just needed to get this off my chest and I feel much bettter.

Pros

It asks me for the organization name so I can't act a fool for Starbucks gift cards

Cons

Your "Tell me abut yourself" form asks for a lot, though it is optional, so I can't stay mad at you

Source: Capterra
 

Bill from ChowNow
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Does what it needs to

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall, Marketo can get the job done and is built for B2B but there is better software if you're looking for more than just MA

Pros

It has a great integration with SFDC and its pretty straight forward to implement lead scoring, forms on our website, building campaigns/programs.

Cons

The UI is clunky (could really do with a re-design), their support team is knowledgeable but we can't call in and we need to outsource custom scripting to send more granular and dynamic emails.

Source: Capterra