Modomodo is a Web-based mobile marketing application platform that enables businesses to build mobile applications centered around their branding initiatives.
The application enables customers to purchase products through their mobile device or make payments through Paypal, Setefi (Intensa), Unicredit and Banca Sella. Promotional strategies can be customized based on a user’s buying behavior and suitable discounts and loyalty points be rewarded accordingly, while push notifications and personalized banners allow brands to communicate with buyers.
Modomodo can guide customers to their nearest store location to take advantage of benefits from provided offers. To keep consumers acquainted with relevant information, content can also be extracted from other sources through the system's “Co-Marketing” feature.
On the business side, Modomodo provides the ability to access product and order information, and generates expense reports to track administrative liabilities. The platform provides real-time analytics of marketing campaigns and facilitates integration with an organization’s existing application infrastructure.