Net-Results is digital marketing software built by and for data-driven marketers. The marketing automation system will work for companies of any size and offers multiple pricing scales. The system has native integrations with major customer relationship management (CRM) vendors and includes traceable email templates.
The segment driven platform has drag & drop builders for responsive emails, forms, and landing pages. Big data segmentation backs up automated list management, sales alerts, lead scoring, simple drip campaigns and lead nurturing workflows.
Net-Results has over 13,000 users on five continents and offers unlimited live-support. The system can manage social media platforms by scheduling posts and tracking and scoring prospective leads based on their social media activity. Net-Results maintains a “One Price” policy, which means that all features are included in the monthly price with no setup or implementation fees and it allows for unlimited sales and marketing users.
Christine from NEOS
I must begin this review by stating the following: I used Net-Results on a trial basis and chose to skip the training as I wanted to see how intuitive it was (though I did tap the customer support team a few times). Furthermore, I am a former Pardot user and I also did a trial of HubSpot and GreenRope. For the sake of simplicity, my comments are in bulleted format.
¿ Customer support ¿ The customer support team blew me away; they were extremely helpful and responsive. They were also very open to feedback to improve the tool.
¿ Sales process - not overly aggressive (unlike others) but very accommodating and responsive
¿ Pricing ¿ in comparison to other platforms and based on my budget, Net-Results offers the best overall value. They don¿t nickel and dime you for `a la carte¿ features.
¿ User interface ¿ very intuitive for someone familiar with marketing automation but may require orientation for newbies
¿ Dashboards ¿ the right information, where you expect it, clear and easy to consume, and aesthetically pleasing
¿ Reports¿ pulling reports was intuitive but I could not find a way to pull extensive user reports (this is most likely due to waiving the training)
¿ Set-up ¿ Initial set-up was very straight-forward and very fast and required very little IT support. Frankly, in comparing it to my Pardot experience, I¿m at a loss as to why a consultant was required to set up Pardot and why it took over a month to get Pardot up and running.
¿ Features ¿ my use was limited to the below:
o Email & campaign builder - both were very easy to use and intuitive
o Form builder ¿ I did not build any standalone forms but I did link an existing contact form to Net-Results and was amazed at how easy it was to connect
¿ Marketing automation workflows/trigger marketing and segmentation ¿ while I did not use these features during my trial I did peruse them and found them to be more user-friendly than Pardot¿s drip marketing builder.
Ed from Genovo
We came to Net Results as a newbie to automated marketing. It took us a little time to customise it to reflect our specific business needs but it is now an integral part of our lead generation and nurturing process.
Having had little past experience of using such a solution we found it pretty easy to set up and customise, and when we have had any questions we found the support to be very responsive and helpful.
Jenn from eCustoms
Net-Results works exactly how it says it does. Easily create automated marketing campaigns and get results in virtually real time. Everything is self-explanatory, the process, the reporting, but extremely helpful support staff is available to help you should ever need it. I love the email notifications and reports!
Migrating to Net-Results has been quick and relatively easy to date. Ticked all the boxes in terms of marketing automation platforms and the support has been great.
Quick. Easy to use (initially). Templates are awesome.
Finesse on some of the advanced elements is required and can be a little tricky
We deployed this marketing automation tool in Spring 2014 and have been very happy with it's performance! By tracking utilizing the tools in Net-Results' Marketing Center, we have learned even more about our visitors, which will better enable us to market to them more effectively.
This tool is extremely user-friendly, which has allowed us to create campaigns, emails and forms on the fly.
The campaign reporting tools are excellent and have been very helping in analyzing how well one campaign is performing over another.
The Lead Scoring module has been very effective in allowing us the ability to assign 'interests' to our visitors based on web page activity. From here, we can create emails and campaigns to provide a more sophisticated/targeted message to our audience.
The Forms module has allowed for an easy sync with SugarCRM, our customer relationship management solution. We have replaced all forms on our website with Net-Results forms and this has been very successful.
The quality of service from Support has been fantastic! They have always been very quick to get back to me and have provided solutions to any issues I have encountered.
The subscriptions module did not work as well for our organization as Net-Results operates as an opt-out tool, which is not as CASL-friendly as we would have liked.
We've been working with Net-Results for a year and half now. Their product is terrific and an excellent value for smaller companies like ours. Our web marketing model is lower volume, B2B sales. With Net-Reslts we get everything we need without having to pay for the things we don't. Their customer service is excellent - delivered by real people who really care about making sure you have a good experience. Well done!
I have worked in higher education since 2000 across many different offices. I have been instrumental in choosing and using different email marketing software. In my career I have used a wide range of solutions and Net-Results has been the best of the bunch. It is easy to use but has all the tools needed to create specific or broad campaigns.
Our clients are a smaller percentage of the workforce so we need to have a high ROI with any marketing plans. Net-Results offers email marketing products that allows us to specific target high impact clients and drives results with proven success. They also offer great support.
Managing lists can be cumbersome at times when creating email campaign.
Ken from The Search Monitor
Employees number: 11-50 employees
We've been on the hunt for a while for a powerful MA solution, that was easy to use, and priced for a small marketing team. Those three are very hard to find together. It's easy to find the powerful one, harder to finda powerful and easy to use one, and nearly impossible to then be able to afford it.
With Net Results we have been able to easily get these benefits, which is what we set out to do:
- automated emails in a drip campaign that Sales can remove people from
- lead scoring and alerts that go right to the lead owner
- weekly reports to each Sales person with their hottest lead
- very finely tuned segments that can be used for alerts, emails, and scheduled reports
- integration with Salesforce. The Sales team can basically trigger their own emails
This is very powerful software, with great support, and it's easy to use. Plus, they were priced competitively versus similar companies, so it was a no-brainer.
I can't tell you how important good support is with MA software. No mater how much training you get, there will always be very nuanced questions relating to your exact work flow, and especially to how your Marketing and sales teams work together. And Net Results had detailed helpful answers within hours, every time.
This was my companies 3rd MA attempt. The first was Marketo, and took a PhD and full marketing budget to use. The second was a lower-end provider who promised they provided only what I needed. But it wasn't as powerful as Net Results, and had a bad Salesforce integration.
Very few things. Most were my confusion on how the software worked and what it couldn't do. And learning the difference between a Drip and Nurutre campaign, and how to properly exclude people from campaigns.
I use this tool for marketing efforts to generate leads, engage our audience and spread awareness. Net-results is completely different from any other platform we've used in the past. The small team is really easy to get in touch with, and they have a desire to learn about your business to help us succeed.
Small team that responds quickly. They are proactive in fixing problems, and offer to build custom fixes for any road blocks. Todd Newton is the man.
There are some kinks with the platform, but they are always working to perfect them. Net-results is hoping to do great things in the future. They are hopefully building out solutions that their customers are asking for. Simple a/b testing, fatigue calendars, and more options with drag and drop to really work with a free form page.
Net Results is a great automation platform that is easy to use. They have a great support team, and are always updating features.
Functionality, drag & drop features, user-friendly, excellent technical support.
1. Not being able to delete lists after you've used them
2. No A/B testing feature
3. No fatigue calendar
We sell a very wide variety of machinery and equipment. We are constantly adding new items to our website and we need to know who is looking at them so that we can target market to them. Other companies would not provide customized solutions to automate the process of creating lists and adding people to them based on their activity. Using custom APIs, Net-Results built a solution for us that works seamlessly with our website and our product database. It's saving us a ton of time and allowing us to send follow-up emails within minutes of a visit. This is truly marketing automation.
They worked closely with us to create APIs that automate list management. People are automatically added to lists based on their browsing activity.
Forms could be improved to include dependent fields. Campaign building could be simplified; branching and list selection is very complex. But it is very powerful.
Matt from Tax-guard.com
I no longer have to code and test custom HTML. I can also pass designs off to the marketing team without having to be looped back in for edits. I wish there was better testing built in to show how campaigns looks in various email clients.
Lindsay from The Channel Company
Pros: Easy to use, functional, great support, new drag & drop is great
Cons: Can't delete lists, no A/B testing feature
Kevin from Solution Dynamics
A great value for the price compared with alternatives.
Caitlin from Evaluator Group
My favorite part of Net-Results has honestly been the customer service. We have one main representative who I can always contact through email or phone and I am guaranteed a quick, accurate response. Todd Newton is the best part of Net-Results for us.
Nina from FluentStream Technologies
Net-Results is the place to go for marketing automation software. They are great at support and so easy to use as I mentioned. The CRM integrations and the Email Builder makes sending bulk emails to both prospective and current customers seamless. Love that they are a local CO company, too!
Mark from Cherrywood Commercial Lending
Excellent Technical Support: response within the hour
We were able to customize our data capture and eliminate a costly CRM program that we were using solely for data warehousing.
Easy to create landing pages, intuitive email creation
Contact Lead Scoring
Lists cannot be deleted, so that can become unwieldy.
Strange things happened with lists at times regarding contacts being auto assigned to another list owner
At times in the design of the email using WYSIWYG font sizes or background colors did not translate to the final email, bullets did not format correctly. The correction had to be made using HTML. (But I've noticed this with other email design programs.
PATRICK from Smith College
Great for email marketing and has great tools for targeted campaigns. Post campaigns outcomes data has been a great tool in helping us with strategic planning for future campaigns.
Mary Grace from Field Squared
Overall, I like using Net-Results. I am still learning how to use its many features, however, the support team ALWAYS answers my emails/calls and gives me great demos of how to do everything. They are awesome.
Ken from The Search Monitor
Net Results is my company's 3rd MA platform and it is by far the best. They focus on ease-of-use and great support, which is a necessity given how complex MA can be. We have a small Marketing department and previous MA platforms created more work than they actually saved, so we were worried at first.
But the software makes it easy to do lead scoring, nurture campaigns, automatic email responses, instant alerts when someone visits the site, weekly reports showing lead activity, and integrating with SalesForce. My goal was to create as little extra work for my Sales team, too, and that was the case. All the do is keep Salesforce updated and I can do the rest.