Oktopost is a cloud-based social media monitoring and analytics tool designed for companies of all sizes that enables social media publishing, social listening and social advocacy in a single solution.
Oktopost’s social media publishing feature allows users to publish content on all major social media networks, including Linkedin, Twitter, Facebook and Google+. Users can design social media campaigns on these networking sites and monitor the performance of each campaign via a single dashboard.
The software also features social media listening, which allows users to track the performance of social campaigns by monitoring keywords, mentions and the company pages. A key feature of the software is the “Social Inbox,” which sends notifications as per the comments on social media content.
With the help of a social media analytics feature to monitor social campaigns and reporting functionality, users can gain valuable customer insights and take informed decisions to target customer satisfaction levels.
Britta from Kapost
Specialty: Software / IT
This product is geared toward B2B companies. And their analytics are great for measuring real impact from that perspective.
Some of the features/functions are in beta. But once they roll out everything, it will be great
Check out the employee advocacy tool. It has been instrumental in getting my employees active on social and sharing our content.
Natalie from BluePay
I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.
It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.
If you are a visual person like me, I need the color-coded campaigns and calendar view to see what is happening and when.